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    <title>Experiential marketing latest news on Marketingweek Marketplace</title>
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    <description>Experiential marketing latest news on Marketingweek Marketplace</description>
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    <copyright>Copyright (C)2011 Pro-Talk Ltd. All rights reserved.</copyright>
    <pubDate>Thu, 29 Sep 2011 08:00:00 UT</pubDate>
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      <title>Sampling campaign for UK launch of Mountain Dew</title>
      <description>ID Experiential has been chosen by Britvic to create a nationwide sampling campaign to launch Pepsi's US soft drink brand Mountain Dew in the UK.</description>
      <pubDate>Mon, 23 Aug 2010 08:00:00 UT</pubDate>
      <category>ID</category>
      <link>http://www.marketingservicestalk.com/news/ido/ido119.html</link>
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      <title>ID brand ambassadors aid in-store product launch</title>
      <description>ID Staffing has been selected by Reckitt Benckiser to deliver an in-store product launch in Superdrug for Dettol's No-Touch Hand-Wash System.</description>
      <pubDate>Tue, 03 Aug 2010 08:00:00 UT</pubDate>
      <category>ID</category>
      <link>http://www.marketingservicestalk.com/news/ido/ido118.html</link>
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      <title>Yell extends SME advertisers' reach with Facebook</title>
      <description>Yell has announced that its online advertisers are set to benefit from targeted advertising on Facebook as part of its Netreach product.</description>
      <pubDate>Tue, 03 Aug 2010 08:00:00 UT</pubDate>
      <category>Yell</category>
      <link>http://www.marketingservicestalk.com/news/yel/yel107.html</link>
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      <title>ID drives Lipton Ice Tea sampling campaign</title>
      <description>ID Experiential has been selected by Lipton Ice Tea, a Britvic soft drinks brand, to manage a nationwide sampling campaign to drive trial and awareness of the drink.</description>
      <pubDate>Fri, 23 Jul 2010 08:00:00 UT</pubDate>
      <category>ID</category>
      <link>http://www.marketingservicestalk.com/news/ido/ido117.html</link>
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      <title>ID creates Nickelodeon shopping centre roadshow</title>
      <description>ID Experiential has been appointed by Nickelodeon to produce a shopping centre roadshow featuring 'Spongebob Squarepants' and 'Dora the Explorer'.</description>
      <pubDate>Thu, 22 Jul 2010 08:00:00 UT</pubDate>
      <category>ID</category>
      <link>http://www.marketingservicestalk.com/news/ido/ido116.html</link>
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      <title>Because creates Perrier brand experience</title>
      <description>Perrier is sponsoring the Free Range Graduate Art and Design Show in east London and has appointed experiential agency Because to stage a stylish brand experience.</description>
      <pubDate>Fri, 11 Jun 2010 08:00:00 UT</pubDate>
      <category>Because Experiential Marketing</category>
      <link>http://www.marketingservicestalk.com/news/bec/bec131.html</link>
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      <title>Because creates brand experience for Bulmers cider</title>
      <description>Heineken UK has selected brand experience agency Because to help launch Bulmers Summer Blend, the first in a series of 'Limited Edition' ciders.</description>
      <pubDate>Tue, 08 Jun 2010 08:00:00 UT</pubDate>
      <category>Because Experiential Marketing</category>
      <link>http://www.marketingservicestalk.com/news/bec/bec130.html</link>
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      <title>I2I creates experiential roadshow for Aquafresh</title>
      <description>I2I Marketing has created an integrated marketing campaign for Glaxosmithkline brand Aquafresh to drive sales and awareness of the oral care product range among mums and families.</description>
      <pubDate>Fri, 28 May 2010 08:00:00 UT</pubDate>
      <category>I2I Marketing</category>
      <link>http://www.marketingservicestalk.com/news/iim/iim125.html</link>
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      <title>Because creates experiential event for Panasonic</title>
      <description>Brand experience agency Because has been appointed to deliver a Full High Definition (HD) 3D roadshow for Panasonic to showcase the company's 3D television experience to consumers.</description>
      <pubDate>Tue, 25 May 2010 08:00:00 UT</pubDate>
      <category>Because Experiential Marketing</category>
      <link>http://www.marketingservicestalk.com/news/bec/bec129.html</link>
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      <title>Powergirls runs in-store activity for Bourjois</title>
      <description>Powergirls Field Marketing has been selected by Bourjois Paris to handle field marketing for the debut of its Elastic Mascara product.</description>
      <pubDate>Thu, 20 May 2010 08:00:00 UT</pubDate>
      <category>Powergirls</category>
      <link>http://www.marketingservicestalk.com/news/pow/pow111.html</link>
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      <title>'Avatar' campaign uses Promopower face painters</title>
      <description>Promopower's face painters have worked with store staff at Asda supermarkets to promote the launch of 'Avatar' on DVD.</description>
      <pubDate>Thu, 13 May 2010 08:00:00 UT</pubDate>
      <category>Promopower</category>
      <link>http://www.marketingservicestalk.com/news/prx/prx101.html</link>
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      <title>Hotcow event promotes Endemol programmes</title>
      <description>Endemol has entertained programme buyers from around the world at its 'Putting You In The Spotlight' event, a party experience created by Hotcow.</description>
      <pubDate>Tue, 11 May 2010 08:00:00 UT</pubDate>
      <category>Hotcow</category>
      <link>http://www.marketingservicestalk.com/news/hot/hot102.html</link>
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      <title>I2I campaign supports video game launch</title>
      <description>Capcom has appointed I2I Marketing to create an experiential campaign to support the launch of its MotoGP 09/10 video game.</description>
      <pubDate>Tue, 11 May 2010 08:00:00 UT</pubDate>
      <category>I2I Marketing</category>
      <link>http://www.marketingservicestalk.com/news/iim/iim124.html</link>
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      <title>Promopower website details experiential services</title>
      <description>Promopower, a field marketing and brand experience agency, has launched a new website for 2010, detailing its range of promotional activity and awareness services.</description>
      <pubDate>Wed, 31 Mar 2010 08:00:00 UT</pubDate>
      <category>Promopower</category>
      <link>http://www.marketingservicestalk.com/news/prx/prx100.html</link>
    </item>
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      <title>ID creates experiential event for Capcom launch</title>
      <description>Capcom has selected ID Experiential to create a press event to launch its new title 'Lost Planet 2' on 19 March 2010.</description>
      <pubDate>Wed, 24 Mar 2010 08:00:00 UT</pubDate>
      <category>ID</category>
      <link>http://www.marketingservicestalk.com/news/ido/ido114.html</link>
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