Experiential marketing
(a sub category of Point of purchase and design services)
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Experiential marketing
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Showing 126-143 of 143 articles
BEcause snaps up two major awards
Experiential marketing agency BEcause is celebrating after twice being voted Agency of the Year in two top industry award schemes.
News from BEcause Experiential Marketing, Oct 25, 2007
Philips to lure Xmas shoppers with roadshow
Philips is supporting the launch of two new personal care products this autumn with a nationwide demonstration roadshow designed by brand experience agency i2i Marketing.
News from i2i Marketing, Oct 5, 2007
Kiwi targets shoe-a-holics with i2i roadshow
Kiwi, the shoecare brand, is launching a two-month roadshow through i2i Marketing to drive awareness and sales of its Smiling Feet range of transparent gel cushions among female consumers.
News from i2i Marketing, Sep 25, 2007
Blackjack creates airport promotional partnership
Airport promotions agency Blackjack has formed the Airport Promotion Agencies network, a pan-European promotional partnership supporting and activating promotional activity in 70 European airports.
News from Blackjack Promotions, Aug 27, 2007
Comment UK supports London wifi initiative
Live communications agency Comment UK, in partnership with field marketing agency Blackjack, is staging a live promotional and DM programme to support The City of London's WiFi network.
News from Comment UK, Jul 31, 2007
Experiential experts launch field marketing arm
Leading experiential agency RPM group is to launch Phiz as a new independent field-marketing agency.
News from RPM, Jul 23, 2007
Firms team up for airport experiential campaigns
Blackjack, the experiential marketing agency, and JCDecaux Airport, the outdoor advertising company, have developed Sphere 10 to deliver fast-response experiential campaigns in airports.
News from Blackjack Promotions, Jul 12, 2007
London's O2 arena opens with glitzy launch
Jack Morton Worldwide produced a spectacular firework display for the launch of Europe's exciting new entertainment venue, The O2 arena in London.
News from Jack Morton Worldwide, Jul 11, 2007
Word of mouth is biggest influence on decisions
Person-to-person information sharing is the biggest factor in B2B purchase decisions, according to a new study of US and UK executives conducted by market research firm the Keller Fay Group.
News from Jack Morton Worldwide, Jul 11, 2007
Nintendo serves up Wii experiential campaign
Nintendo has caught tennis fever with a Wimbledon-themed experiential campaign to promote its Wii console through integrated agency Arc Worldwide.
News from Arc Worldwide, Jun 29, 2007
BD-NTWK opens experiential strand
Below-the-line agency BD-NTWK is launching an experiential division headed by ex-Ministry of Sound supremo Ian Bushell, which aims to be a global market leader within three years.
News from BD-NTWK, Jun 21, 2007
RT Marketing to run sloggi 'best bottom' contest
RT Marketing is to manage the UK launch and sponsorship of sloggi's international competition, 'Show me your sloggi', to find the most perfect male and female bottoms in the world.
News from RT Marketing, Jun 8, 2007
Channel 4 immerses itself in events
Michael Hodgson, managing director of Channel 4's rights division, explains the company's interest in experiential activity, in this profile by Claire Bond first published in Event magazine.
News from Events Industry Alliance, Jun 6, 2007
SandN pours £7m into brand experience
Scottish and Newcastle, the UK's leading producer of beer and cider, is starting the most ambitious version yet of "The Biggest Round" - its national brand experience initiative.
News from BEcause Experiential Marketing, May 22, 2007
BEcause kicks off Cider Hit Squad campaign
Scottish and Newcastle UK has launched a face-to-face marketing campaign designed to encourage trial and convert drinkers to its Bulmers Original, Strongbow Sirrus and Jacques brands.
News from BEcause Experiential Marketing, May 10, 2007
COI appoints BEcause for formal childcare campaign
COI has appointed BEcause Experiential Marketing to handle a face-to-face marketing campaign for the DfES to promote the uptake of formal childcare among lower income families.
News from BEcause Experiential Marketing, Apr 11, 2007
BEcause Innocent is fresh and natural
Innocent stages new experiential campaign through BEcause (formerly LoewyBe).
News from BEcause Experiential Marketing, Mar 6, 2007
LoewyBe transforms into BEcause
Experiential marketing agency LoewyBe has rebranded as BEcause Experiential Marketing as part of a drive to keep the agency at the forefront of the experiential sector.
News from BEcause Experiential Marketing, Mar 5, 2007
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Experiential marketing
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Experiential marketing:
In this category you will find articles and case studies from agencies specialising in experiential marketing, including experienced-based marketing, sampling, roadshows, in-store retail events and more.
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