Experiential Marketing
(a sub category of Point of purchase and Design Services)
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Latest articles from 'Experiential Marketing'
News releases from this sub-category
Showing 101-125 of 127 articles
BEcause creates Energy Challenge for E.ON
BEcause Experiential Marketing has created an experiential roadshow for energy provider E.ON, designed to educate consumers about the importance of energy saving at home and work.
News from BEcause Experiential Marketing, Dec 7, 2007
Jack Morton runs London New Year's Eve display
Jack Morton Worldwide, the experiential marketing agency, is producing a spectacular display to mark midnight on New Year's Eve over the Thames and London Eye for the fourth consecutive year.
News from Jack Morton Worldwide, Dec 7, 2007
Perrier gives clubbers green carpet treatment
Drinks brand Perrier rolled out the green carpet at London nightspot Boujis last week to welcome the city's most stylish clubbers to an exclusive 'Perrier Presents...' event.
News from BEcause Experiential Marketing, Nov 30, 2007
Gallo in art-themed push through BEcause
Wine maker Gallo Family Vineyards introduced its 'Turning Leaf' variety of fine wines to art-lovers at the recent Affordable Art Fair in Battersea in a campaign created by BEcause.
News from BEcause Experiential Marketing, Nov 23, 2007
TAAP aids Renault experiential campaign
Renault used the real-time OnTAAP Data Capture product on cellular connected PDAs to collect and fulfil brochure and test drive requests instantly for prospective customers of its Twingo car.
News from TAAP, Nov 22, 2007
Sledge joins Photon UK
As part of its drive to become the UK's leading brand experience agency, Sledge has been acquired by Photon UK - the specialist marketing services company.
News from Sledge, Nov 22, 2007
Sledge creates huge Rugby World Cup screenings
O2's brand experience agency, Sledge, created live public screenings of the Rugby World Cup semi-final and final at The O2 in Greenwich.
News from Sledge, Nov 2, 2007
Calls You Control breaks affiliate mould
Calls You Control has announced the launch of an affiliate marketing programme that is set to break the industry mould and allow affiliates to generate high levels of revenue from their websites.
News from Thomson Directories, Oct 31, 2007
Sledge to create 80s experience at ski show
Metro, the urban national newspaper, has appointed Sledge to create a retro brand experience for the annual Ski and Snowboard Show, being held this year at Olympia, London, on 24-28 October.
News from Sledge, Oct 31, 2007
BEcause snaps up two major awards
Experiential marketing agency BEcause is celebrating after twice being voted Agency of the Year in two top industry award schemes.
News from BEcause Experiential Marketing, Oct 25, 2007
Philips to lure Xmas shoppers with roadshow
Philips is supporting the launch of two new personal care products this autumn with a nationwide demonstration roadshow designed by brand experience agency i2i Marketing.
News from i2i Marketing, Oct 5, 2007
Kiwi targets shoe-a-holics with i2i roadshow
Kiwi, the shoecare brand, is launching a two-month roadshow through i2i Marketing to drive awareness and sales of its Smiling Feet range of transparent gel cushions among female consumers.
News from i2i Marketing, Sep 25, 2007
Blackjack creates airport promotional partnership
Airport promotions agency Blackjack has formed the Airport Promotion Agencies network, a pan-European promotional partnership supporting and activating promotional activity in 70 European airports.
News from Blackjack Promotions, Aug 27, 2007
Comment UK supports London wifi initiative
Live communications agency Comment UK, in partnership with field marketing agency Blackjack, is staging a live promotional and DM programme to support The City of London's WiFi network.
News from Comment UK, Jul 31, 2007
Experiential experts launch field marketing arm
Leading experiential agency RPM group is to launch Phiz as a new independent field-marketing agency.
News from RPM, Jul 23, 2007
Firms team up for airport experiential campaigns
Blackjack, the experiential marketing agency, and JCDecaux Airport, the outdoor advertising company, have developed Sphere 10 to deliver fast-response experiential campaigns in airports.
News from Blackjack Promotions, Jul 12, 2007
London's O2 arena opens with glitzy launch
Jack Morton Worldwide produced a spectacular firework display for the launch of Europe's exciting new entertainment venue, The O2 arena in London.
News from Jack Morton Worldwide, Jul 11, 2007
Word of mouth is biggest influence on decisions
Person-to-person information sharing is the biggest factor in B2B purchase decisions, according to a new study of US and UK executives conducted by market research firm the Keller Fay Group.
News from Jack Morton Worldwide, Jul 11, 2007
Nintendo serves up Wii experiential campaign
Nintendo has caught tennis fever with a Wimbledon-themed experiential campaign to promote its Wii console through integrated agency Arc Worldwide.
News from Arc Worldwide, Jun 29, 2007
BD-NTWK opens experiential strand
Below-the-line agency BD-NTWK is launching an experiential division headed by ex-Ministry of Sound supremo Ian Bushell, which aims to be a global market leader within three years.
News from BD-NTWK, Jun 21, 2007
RT Marketing to run sloggi 'best bottom' contest
RT Marketing is to manage the UK launch and sponsorship of sloggi's international competition, 'Show me your sloggi', to find the most perfect male and female bottoms in the world.
News from RT Marketing, Jun 8, 2007
Channel 4 immerses itself in events
Michael Hodgson, managing director of Channel 4's rights division, explains the company's interest in experiential activity, in this profile by Claire Bond first published in Event magazine.
News from Events Industry Alliance, Jun 6, 2007
SandN pours £7m into brand experience
Scottish and Newcastle, the UK's leading producer of beer and cider, is starting the most ambitious version yet of "The Biggest Round" - its national brand experience initiative.
News from BEcause Experiential Marketing, May 22, 2007
BEcause kicks off Cider Hit Squad campaign
Scottish and Newcastle UK has launched a face-to-face marketing campaign designed to encourage trial and convert drinkers to its Bulmers Original, Strongbow Sirrus and Jacques brands.
News from BEcause Experiential Marketing, May 10, 2007
COI appoints BEcause for formal childcare campaign
COI has appointed BEcause Experiential Marketing to handle a face-to-face marketing campaign for the DfES to promote the uptake of formal childcare among lower income families.
News from BEcause Experiential Marketing, Apr 11, 2007
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Featured articles
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ID creates experiential breakfast bar for Alpro
ID Experiential has been appointed by Alpro soya to create the Alpro soya breakfast roadshow, a campaign highlighting the benefits of the company's range of fresh milk and yoghurt alternatives.
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Experiential campaign promotes Robinsons juice
ID Experiential has been selected by Britvic Soft Drinks to produce a 30-day front-of-store experiential campaign for its Robinsons Be Natural range.
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