Experiential marketing
(a sub category of Point of purchase and design services)
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Experiential marketing
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Showing 101-125 of 143 articles
Ignition adds experiential award to trophy haul
Ignition's Nokia New Year's Eve experience won the agency Best Communication Campaign Featuring Experiential Marketing at the MCCA Best Awards.
News from ignition, Mar 11, 2008
Experiential campaign leverages sponsorship
Toucan briefed experiential marketing agency Sense to create a campaign to leverage Amarula Cream's sponsorship of the Afrika! Afrika! show at the O2 Complex until 29 March.
News from Sense, Mar 5, 2008
ID wins Britvic experiential account
Britvic has appointed experiential specialist iD to create and implement experiential and sampling activity across its soft drinks portfolio.
News from iD, Mar 5, 2008
DHC beauty secrets from Japan
DHC UK, the direct-order skincare range from Asia, is running an experiential campaign to promote its expert Japanese products.
News from Blazinstar, Mar 4, 2008
Gordon Ramsay clones pop-up nationwide
In January, Blazinstar's staffing division implemented a nationwide roadshow for MandB on behalf of Channel 4.
News from Blazinstar, Mar 3, 2008
Direct marketing made simple for SMEs
Business Strata, the B2B data division of Thomson Local, has relaunched its website to ensure that businesses are able to find, talk to and win new customers with greater ease.
News from Thomson Directories, Feb 26, 2008
Nivea appoints Sledge for new campaign
Experiential agency Sledge has been appointed by Nivea to handle a nationwide campaign for Nivea Visage, following a competitive pitch.
News from Sledge, Feb 25, 2008
BEcause tours universities to build student vote
The Electoral Commission has appointed BEcause Experiential Marketing to roll out a national face-to-face campaign to increase voter registration among students in the UK.
News from BEcause Experiential Marketing, Feb 20, 2008
Muller recall Sense for perfect snack tour
Independent experiential marketing agency Sense has been reappointed for the second consecutive year by Muller to run another Muller Rice Perfect Snack tour.
News from Sense, Feb 13, 2008
BEcause promotes minimum wage on number 552 bus
The Department for Business, Enterprise and Regulatory Reform is hitting the road in a converted double-decker 'Route 552 - Are you on board?' to educate people about the national minimum wage.
News from BEcause Experiential Marketing, Feb 6, 2008
Hot new prospects for insurers
Calls you Control has announced that it is to launch a dedicated call centre at its Farnborough headquarters, offering a 'concierge' service to the insurance industry.
News from Thomson Directories, Feb 5, 2008
Weight Watchers foods hit the road
Weight Watchers food range, the UK's 14th largest grocery brand, is launching an eight-week roadshow through brand experience agency i2i Marketing.
News from i2i Marketing, Jan 21, 2008
TAAP aids BMW customer data capture
BMW Motorrad GB used the real-time OnTAAP Data Capture application at the recent International Motorcycle and Scooter Show 2007 to encapsulate potential consumers.
News from TAAP, Jan 16, 2008
EMS goes green with iso 14001
Marketing roadshow specialist Event Marketing Solutions has become one of the first live marketing companies in the UK to achieve the rigorous ISO 14001 environmental management standard.
News from Event Marketing Solutions, Jan 16, 2008
Yellow Pages deal promotes British destinations
National tourism agency VisitBritain has joined forces with Yell in a partnership that will put local and regional information on days out into the homes of 95 per cent of UK adults.
News from Yell.com, Dec 14, 2007
Doncaster marketing firm wins DMA quality stamp
A field marketing company that works with some of the biggest names on the high street has become the first UK agency to achieve new industry-wide standards for best practice.
News from IMS, Dec 10, 2007
BEcause creates Energy Challenge for E.ON
BEcause Experiential Marketing has created an experiential roadshow for energy provider E.ON, designed to educate consumers about the importance of energy saving at home and work.
News from BEcause Experiential Marketing, Dec 7, 2007
Jack Morton runs London New Year's Eve display
Jack Morton Worldwide, the experiential marketing agency, is producing a spectacular display to mark midnight on New Year's Eve over the Thames and London Eye for the fourth consecutive year.
News from Jack Morton Worldwide, Dec 7, 2007
Perrier gives clubbers green carpet treatment
Drinks brand Perrier rolled out the green carpet at London nightspot Boujis last week to welcome the city's most stylish clubbers to an exclusive 'Perrier Presents...' event.
News from BEcause Experiential Marketing, Nov 30, 2007
Gallo in art-themed push through BEcause
Wine maker Gallo Family Vineyards introduced its 'Turning Leaf' variety of fine wines to art-lovers at the recent Affordable Art Fair in Battersea in a campaign created by BEcause.
News from BEcause Experiential Marketing, Nov 23, 2007
TAAP aids Renault experiential campaign
Renault used the real-time OnTAAP Data Capture product on cellular connected PDAs to collect and fulfil brochure and test drive requests instantly for prospective customers of its Twingo car.
News from TAAP, Nov 22, 2007
Sledge joins Photon UK
As part of its drive to become the UK's leading brand experience agency, Sledge has been acquired by Photon UK - the specialist marketing services company.
News from Sledge, Nov 22, 2007
Sledge creates huge Rugby World Cup screenings
O2's brand experience agency, Sledge, created live public screenings of the Rugby World Cup semi-final and final at The O2 in Greenwich.
News from Sledge, Nov 2, 2007
Calls You Control breaks affiliate mould
Calls You Control has announced the launch of an affiliate marketing programme that is set to break the industry mould and allow affiliates to generate high levels of revenue from their websites.
News from Thomson Directories, Oct 31, 2007
Sledge to create 80s experience at ski show
Metro, the urban national newspaper, has appointed Sledge to create a retro brand experience for the annual Ski and Snowboard Show, being held this year at Olympia, London, on 24-28 October.
News from Sledge, Oct 31, 2007
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Experiential marketing
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What is it?
Experiential marketing:
In this category you will find articles and case studies from agencies specialising in experiential marketing, including experienced-based marketing, sampling, roadshows, in-store retail events and more.
Featured articles
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Sampling campaign for UK launch of Mountain Dew
ID Experiential has been chosen by Britvic to create a nationwide sampling campaign to launch Pepsi's US soft drink brand Mountain Dew in the UK.
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