Experiential Marketing
(a sub category of Point of purchase and Design Services)
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Latest articles from 'Experiential Marketing'
News releases from this sub-category
Showing 76-100 of 129 articles
MiniCol roadshow targets mature market
Emmi UK is launching an eight-week roadshow through brand experience agency i2i Marketing for miniCol, its cholesterol-reducing healthy cheese alternative.
News from i2i Marketing, Apr 24, 2008
Hasbro gets shot in the arm from i2i
Toy manufacturer Hasbro has appointed i2i for an experiential campaign to promote Nerf Dart Tag, the game where players use Dart Tag blasters to tag opponents with soft Velcro-tipped foam darts.
News from i2i Marketing, Apr 21, 2008
SPAM on the road with i2i to promote iconic brand
Legendary tinned meat brand SPAM is launching a 21-week roadshow through brand experience agency i2i Marketing to introduce consumers to its new SPAM Fritters.
News from i2i Marketing, Apr 18, 2008
Yakult goes experiential at swimming event
Probiotic drink Yakult strengthened its presence at this year's FINA World Short Course Swimming Championships in Manchester with an experiential campaign, Working on a Healthy Society.
News from BEcause Experiential Marketing, Apr 17, 2008
i2i wins marathon brief for adidas Action 3
Coty, the manufacturer of mass-market fragrances, hired i2i Marketing to promote its new adidas Action 3 anti-perspirant deodorant with a live campaign based around the Flora London Marathon.
News from i2i Marketing, Apr 17, 2008
Customers prefer charities to Kate Moss
Partnerships with charities and good causes are more likely to persuade consumers to buy a brand than links with sport, music, TV/entertainment, film, gaming and the arts.
News from Ogilvy Action, Mar 26, 2008
Sanex launches Healthy Skin Workout Tour
Sanex, the healthy skin brand from Sara Lee, is embarking on a Healthy Skin Workout Tour in gyms across the UK this month to coincide with the launch of its new Skin Energy shower gel.
News from i2i Marketing, Mar 20, 2008
Nickelodeon picks Sledge for children's event
Nickelodeon UK's number one rating preschool TV channel, Nick Jr, has appointed Sledge to produce its fourth annual 'Jump Up' event.
News from Sledge, Mar 19, 2008
iD launches experiential push for Britvic
Experiential specialist iD is to implement activity for Robinson's Fruit Shoot H2O to raise awareness of the brand and address perceptions of bottled water among young kids.
News from iD, Mar 18, 2008
RPM voted top experiential agency to work for
Experiential agency RPM has been listed in the top 50 of the Sunday Times' Top 100 Best Small Companies to Work For, for the third year running, making it the highest ranking experiential agency.
News from RPM, Mar 13, 2008
Yell.com launches netReach for ad syndication
Yell.com, the online service from Yellow Pages, has launched netReach, an advertising syndication product designed to benefit both online media owners and Yell.com's advertisers.
News from Yell, Mar 12, 2008
Ignition adds experiential award to trophy haul
Ignition's Nokia New Year's Eve experience won the agency Best Communication Campaign Featuring Experiential Marketing at the MCCA Best Awards.
News from ignition, Mar 11, 2008
Experiential campaign leverages sponsorship
Toucan briefed experiential marketing agency Sense to create a campaign to leverage Amarula Cream's sponsorship of the Afrika! Afrika! show at the O2 Complex until 29 March.
News from Sense, Mar 5, 2008
ID wins Britvic experiential account
Britvic has appointed experiential specialist iD to create and implement experiential and sampling activity across its soft drinks portfolio.
News from iD, Mar 5, 2008
DHC beauty secrets from Japan
DHC UK, the direct-order skincare range from Asia, is running an experiential campaign to promote its expert Japanese products.
News from Blazinstar, Mar 4, 2008
Gordon Ramsay clones pop-up nationwide
In January, Blazinstar's staffing division implemented a nationwide roadshow for MandB on behalf of Channel 4.
News from Blazinstar, Mar 3, 2008
Direct marketing made simple for SMEs
Business Strata, the B2B data division of Thomson Local, has relaunched its website to ensure that businesses are able to find, talk to and win new customers with greater ease.
News from Thomson Directories, Feb 26, 2008
Nivea appoints Sledge for new campaign
Experiential agency Sledge has been appointed by Nivea to handle a nationwide campaign for Nivea Visage, following a competitive pitch.
News from Sledge, Feb 25, 2008
BEcause tours universities to build student vote
The Electoral Commission has appointed BEcause Experiential Marketing to roll out a national face-to-face campaign to increase voter registration among students in the UK.
News from BEcause Experiential Marketing, Feb 20, 2008
Muller recall Sense for perfect snack tour
Independent experiential marketing agency Sense has been reappointed for the second consecutive year by Muller to run another Muller Rice Perfect Snack tour.
News from Sense, Feb 13, 2008
BEcause promotes minimum wage on number 552 bus
The Department for Business, Enterprise and Regulatory Reform is hitting the road in a converted double-decker 'Route 552 - Are you on board?' to educate people about the national minimum wage.
News from BEcause Experiential Marketing, Feb 6, 2008
Hot new prospects for insurers
Calls you Control has announced that it is to launch a dedicated call centre at its Farnborough headquarters, offering a 'concierge' service to the insurance industry.
News from Thomson Directories, Feb 5, 2008
Weight Watchers foods hit the road
Weight Watchers food range, the UK's 14th largest grocery brand, is launching an eight-week roadshow through brand experience agency i2i Marketing.
News from i2i Marketing, Jan 21, 2008
TAAP aids BMW customer data capture
BMW Motorrad GB used the real-time OnTAAP Data Capture application at the recent International Motorcycle and Scooter Show 2007 to encapsulate potential consumers.
News from TAAP, Jan 16, 2008
EMS goes green with iso 14001
Marketing roadshow specialist Event Marketing Solutions has become one of the first live marketing companies in the UK to achieve the rigorous ISO 14001 environmental management standard.
News from Event Marketing Solutions, Jan 16, 2008
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