Experiential marketing
(a sub category of Point of purchase and design services)
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Experiential marketing
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Showing 76-100 of 143 articles
Who's coming to the innocent village fete?
Ecover, Puffin Books, Yorkshire Tea, Lonely Planet, Good Energy, Origins and Hunter are just some of the brands who have signed up to attend the innocent village fete this summer.
News from Sledge, Jun 17, 2008
Tapas Fantasticas festival celebrates Rioja
Phipps PR, a consumer agency specialising in food and drink, has created a fresh new summer festival for Wines from Rioja to reach a younger consumer market.
News from RPM, Jun 13, 2008
i2i Marketing to service West of England
Brand experience agency i2i Marketing, whose clients include the likes of Philips, Hasbro, Dr Oetker, Sara Lee and Ginsters, is to open a new office in Cirencester on 16 June 2008.
News from i2i Marketing, Jun 12, 2008
i2i revs up European roadshow for MotoGP game
Video games publisher Capcom has hired brand experience agency i2i Marketing to develop a pan-European roadshow to promote its new MotoGP 08 game to trackside fans of MotoGP.
News from i2i Marketing, Jun 6, 2008
RPM launches Bowtime Bar for Strongbow
Experiential agency RPM has been tasked by Scottish and Newcastle to deliver a Strongbow experiential platform for the 10th year running at Isle of Wight and V Festival.
News from RPM, Jun 5, 2008
Bournville celebrates centenary with press push
Cadbury's has appointed experiential agency RPM to create a campaign to celebrate Bournville's 100th anniversary and secure its positioning as a British favourite.
News from RPM, Jun 4, 2008
Evoke celebrates 100 per cent year-on-year growth
Evoke, a London experiential agency is celebrating 100 per cent year-on-year growth over the past two years.
News from Evoke, May 16, 2008
Dr Oetker hires i2i for experiential drive
German food brand Dr Oetker has appointed i2i Marketing to mastermind a new experiential campaign to launch its Paula range of children's desserts.
News from i2i Marketing, May 15, 2008
iD targets new users with Croft Spot campaign
Experiential specialist iD has been appointed by Gonzalez Byass to run its award-winning Croft Spot activity for a third year.
News from iD, May 13, 2008
RPM executes summer drive for Onken yogurt
Dr Oetker has appointed leading experiential agency RPM to carry out its live marketing campaign for Onken Natural Yogurt, which kicks off in May.
News from RPM, May 13, 2008
SandN targets cider category
Scottish and Newcastle UKis planning a major assault on the cider category this summer with a nationwide on- and off-trade campaign, promoting its extensive portfolio of cider brands.
News from BEcause Experiential Marketing, Apr 30, 2008
Nick Jr Jump Up event unveils increased capacity
Nick Jr, the number one rating commercial preschool TV channel from Nickelodeon UK, has announced that its 2008 Jump Up outdoor event will be its biggest yet with 40 per cent more attendees.
News from Sledge, Apr 29, 2008
RPM educates consumers with Grana Padano stand
Experiential agency RPM created an engaging consumer experience with the Grana Padano cheese stand at the Real Food Festival in Earls Court.
News from RPM, Apr 28, 2008
RPM constructs campaign for Trident
Cadbury Trebor Bassett has appointed leading experiential agency RPM to implement an integrated campaign for Trident chewing gum.
News from RPM, Apr 24, 2008
MiniCol roadshow targets mature market
Emmi UK is launching an eight-week roadshow through brand experience agency i2i Marketing for miniCol, its cholesterol-reducing healthy cheese alternative.
News from i2i Marketing, Apr 24, 2008
Hasbro gets shot in the arm from i2i
Toy manufacturer Hasbro has appointed i2i for an experiential campaign to promote Nerf Dart Tag, the game where players use Dart Tag blasters to tag opponents with soft Velcro-tipped foam darts.
News from i2i Marketing, Apr 21, 2008
SPAM on the road with i2i to promote iconic brand
Legendary tinned meat brand SPAM is launching a 21-week roadshow through brand experience agency i2i Marketing to introduce consumers to its new SPAM Fritters.
News from i2i Marketing, Apr 18, 2008
Yakult goes experiential at swimming event
Probiotic drink Yakult strengthened its presence at this year's FINA World Short Course Swimming Championships in Manchester with an experiential campaign, Working on a Healthy Society.
News from BEcause Experiential Marketing, Apr 17, 2008
i2i wins marathon brief for adidas Action 3
Coty, the manufacturer of mass-market fragrances, hired i2i Marketing to promote its new adidas Action 3 anti-perspirant deodorant with a live campaign based around the Flora London Marathon.
News from i2i Marketing, Apr 17, 2008
Customers prefer charities to Kate Moss
Partnerships with charities and good causes are more likely to persuade consumers to buy a brand than links with sport, music, TV/entertainment, film, gaming and the arts.
News from Ogilvy Action, Mar 26, 2008
Sanex launches Healthy Skin Workout Tour
Sanex, the healthy skin brand from Sara Lee, is embarking on a Healthy Skin Workout Tour in gyms across the UK this month to coincide with the launch of its new Skin Energy shower gel.
News from i2i Marketing, Mar 20, 2008
Nickelodeon picks Sledge for children's event
Nickelodeon UK's number one rating preschool TV channel, Nick Jr, has appointed Sledge to produce its fourth annual 'Jump Up' event.
News from Sledge, Mar 19, 2008
iD launches experiential push for Britvic
Experiential specialist iD is to implement activity for Robinson's Fruit Shoot H2O to raise awareness of the brand and address perceptions of bottled water among young kids.
News from iD, Mar 18, 2008
RPM voted top experiential agency to work for
Experiential agency RPM has been listed in the top 50 of the Sunday Times' Top 100 Best Small Companies to Work For, for the third year running, making it the highest ranking experiential agency.
News from RPM, Mar 13, 2008
Yell.com launches netReach for ad syndication
Yell.com, the online service from Yellow Pages, has launched netReach, an advertising syndication product designed to benefit both online media owners and Yell.com's advertisers.
News from Yell, Mar 12, 2008
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Experiential marketing
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What is it?
Experiential marketing:
In this category you will find articles and case studies from agencies specialising in experiential marketing, including experienced-based marketing, sampling, roadshows, in-store retail events and more.
Featured articles
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Sampling campaign for UK launch of Mountain Dew
ID Experiential has been chosen by Britvic to create a nationwide sampling campaign to launch Pepsi's US soft drink brand Mountain Dew in the UK.
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