Experiential marketing
(a sub category of Point of purchase and design services)
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Experiential marketing
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Latest articles from 'Experiential marketing'
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Showing 51-75 of 143 articles
ID and Brand Sense showcase skills at workshop
ID has formed an alliance with Brand Sense, with the agencies kicking off their relationship at a joint workshop focusing on experiential and sensory marketing.
News from iD, Apr 22, 2009
REL conducts in-store campaign for Remington
REL has been appointed by Remington to conduct an in-store promotion for the Remington Spin Curl Hairdryer in Boots stores across the UK.
News from REL Field Marketing, Mar 27, 2009
ID offers students creative experience opportunity
ID has formed a partnership with the Department of Arts and Media at London South Bank University, offering students the chance to work as part of the agency's Virtual Creative Department.
News from iD, Mar 26, 2009
Sledge talks experiential marketing at RSVP
Ian Irving, commercial director of Sledge, is to speak at the RSVP show about experiential marketing and live engagement.
News from Sledge, Mar 25, 2009
RPM promotes relaunch of Phileas Fogg crisps
RPM has been appointed by United Biscuits to support the image overhaul of the Phileas Fogg brand and promote its products with a nationwide in-store campaign.
News from RPM, Mar 24, 2009
Experiential campaign developed for beer firm
Edelweiss, an Austrian beer imported by Scottish and Newcastle (S and N) UK, is to team up with clothing chain White Stuff for a spring promotion devised by experiential agency Because.
News from BEcause Experiential Marketing, Feb 16, 2009
I2I launches Valentine's campaign for Disaronno
Disaronno is launching a Valentine's sampling campaign through I2I Marketing to introduce singles and couples to new serves of the Amaretto liqueur.
News from i2i Marketing, Feb 10, 2009
Experiential campaign tackles binge drinking
TRO has created an alcohol awareness campaign for the Home Office at the 2008 Clothes Show Live exhibition on 5-10 December.
News from TRO, Dec 19, 2008
i2i Marketing creates installation for Hasbro
Hasbro has appointed i2i Marketing to create an experiential installation to showcase its Partini game at the 2008 Style Show, to be held at the Birmingham NEC on 5-10 December.
News from i2i Marketing, Dec 2, 2008
I2I develops Weight Watchers sampling roadshow
I2I Marketing has developed a sampling roadshow for Weight Watchers Foods that will support the company's 'Eat Gorgeous, Feel Gorgeous' advertising campaign.
News from i2i Marketing, Nov 4, 2008
RPM implements Twisted campaign for Cadbury
RPM has been appointed by Cadbury to implement a national sampling campaign in partnership with London Lite and the UK Metro newspapers to promote its Creme Egg Twisted chocolate bar.
News from RPM, Oct 30, 2008
Because creates Gallo brand experience
Because Experiential Marketing has been appointed to create a brand experience for visitors to Gallo Family Vineyards's Affordable Art Fair in Battersea Park.
News from BEcause Experiential Marketing, Oct 29, 2008
Oglivy creates experiential campaign for Fiesta
Oglivy Action has created an integrated experiential campaign to showcase the new Ford Fiesta to shoppers at major cities in the UK during October and November.
News from Ogilvy Action, Oct 22, 2008
Because appointed to promote apprenticeships
Because has been appointed by the Learning and Skills Council (LSC) to create an interactive stand to promote apprenticeships in the Yorkshire and Humber area.
News from BEcause Experiential Marketing, Oct 3, 2008
RPM appointed for Tiger Beer experiential event
RPM has been appointed by Tiger Beer to stage its Tiger Translate experiential event, held in Shoreditch, London in September.
News from RPM, Oct 2, 2008
Because appointed to promote minimum wage changes
Because has been appointed by the Central Office of Information to create an experiential campaign to educate employees about the forthcoming increases to the National Minimum Wage.
News from BEcause Experiential Marketing, Sep 26, 2008
Sledge and Nivea launch Face Experts campaign
Sledge has announced the launch of Nivea Visage's 'Face Experts' campaign, to take place in shopping centres nationwide throughout September, October and November.
News from Sledge, Sep 23, 2008
BEcause creates experiential campaign for Yakult
BEcause Experiential Marketing has created an experiential campaign for Yakult, designed to maximise the brand's presence at this year's London Triathlon.
News from BEcause Experiential Marketing, Sep 9, 2008
Jordans appoints Sledge as experiential agency
Sledge has been appointed by Jordans as its experiential agency.
News from Sledge, Aug 20, 2008
Sledge selected for TNCC summer event campaign
Sledge has been appointed by The Natural Confectionery Company to produce summer events across the UK and Ireland.
News from Sledge, Aug 8, 2008
Umbro calls on RPM
Experiential agency RPM has been appointed by Umbro to co-ordinate its inaugural international football tournament in London for under-16 players.
News from RPM, Jul 15, 2008
Downturn triggers field marketing surge
Leading UK retail brands are turning to traditional field marketing in ever-increasing numbers as they go 'back to the future' in a bid to beat the credit crunch.
News from IMS, Jul 1, 2008
San Miguel re-appoints Amplify
San Miguel is bringing its Hidden Depths series of music and media events back for a second year and has again chosen experiential agency Amplify to deliver and manage the events.
News from Amplify, Jun 27, 2008
RPM takes Cancer Research back on road
Experiential agency RPM has been appointed again by Cancer Research UK (CR-UK), to implement its 2008 Cancer Awareness Roadshow.
News from RPM, Jun 26, 2008
Sanctuary Spa hits road to pamper the nation
London's iconic ladies' spa The Sanctuary has tasked experiential specialist iD with a brief to treat nationwide fans of the luxurious Sanctuary Spa range to a taste of a unique spa experience.
News from iD, Jun 25, 2008
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Experiential marketing
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What is it?
Experiential marketing:
In this category you will find articles and case studies from agencies specialising in experiential marketing, including experienced-based marketing, sampling, roadshows, in-store retail events and more.
Featured articles
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Sampling campaign for UK launch of Mountain Dew
ID Experiential has been chosen by Britvic to create a nationwide sampling campaign to launch Pepsi's US soft drink brand Mountain Dew in the UK.
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