Experiential marketing
(a sub category of Point of purchase and design services)
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Experiential marketing
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Latest articles from 'Experiential marketing'
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Showing 26-50 of 143 articles
Because arranges Perrier brand experience at fair
Perrier is to sponsor the Affordable Art Fair in Battersea Park in a deal brokered by brand experience agency Because.
News from BEcause Experiential Marketing, Oct 26, 2009
Because co-ordinates Panasonic HD 3D roadshow
Because has been appointed by Panasonic to co-ordinate and present a full high-definition (HD) 3D roadshow to showcase the possibilities of the 3D viewing experience to UK consumers.
News from BEcause Experiential Marketing, Oct 19, 2009
Because roadshow promotes COI pay rights helpline
The Central Office of Information (COI) has appointed Because to run a 10-week roadshow for the Department of Business Innovation and Skills promoting the Pay and Work Rights helpline.
News from BEcause Experiential Marketing, Oct 16, 2009
RPM campaigns promote Hasbro Christmas gifts
RPM has been appointed to create two campaigns for Hasbro, which will see digital and experiential teams generate interest for the Cranium board game and Bop It in the run up to Christmas 2009.
News from RPM, Oct 16, 2009
Intimis Tracker drives ATL membership conversions
Intimis has announced that the Association of Teachers and Lecturers (ATL) has selected Intimis Tracker to help drive conversions from student to newly qualified membership level.
News from Intimis, Oct 16, 2009
Because brand ambassadors promote soya milk
Because has been selected by Kallo Foods to stage an experiential sampling campaign to drive sales of its So Good soya milk.
News from BEcause Experiential Marketing, Oct 15, 2009
I2I to run Philips in-store product demonstrations
I2I Marketing has been appointed by Philips to run two in-store demonstration campaigns for its kitchen and electrical beauty products in the run up to Christmas.
News from i2i Marketing, Oct 13, 2009
Intimis tracks Fujitsu microsite interaction
Fujitsu has rolled out the Intimis Tracker to drive conversions through its 'Expect More' campaign, which is aimed at senior IT decision-makers and influencers in target enterprise businesses.
News from Intimis, Sep 25, 2009
Experiential campaign drives brand engagement
TRO has created an experiential campaign to raise awareness and encourage trial of the Samsung Jet mobile phone.
News from TRO, Sep 24, 2009
I2I co-ordinates job-seekers roadshow
I2I Marketing has been hired to co-ordinate a face-to-face careers roadshow for Nextstep West Midlands.
News from i2i Marketing, Sep 22, 2009
ID brand ambassadors promote Coral campaign
ID Staffing has been appointed by Coral to deliver the bookmaker's recent 'Run4It' campaign.
News from iD, Sep 4, 2009
Sledge produces roadshow for Nickelodeon UK
Nickelodeon UK has appointed Sledge to produce a nationwide experiential roadshow to promote the television network's channels to families throughout August 2009.
News from Sledge, Aug 31, 2009
Perrier selects Because for cocktail nights
Because has been appointed by Perrier to launch a series of experiential cocktail evenings in London nightspots this summer.
News from BEcause Experiential Marketing, Jul 29, 2009
Because appointed for Fruity Frutti campaign
Haribo has appointed Because to handle a summer sampling campaign to drive sales and awareness of its Fruity Frutti range of chewy sweets.
News from BEcause Experiential Marketing, Jul 16, 2009
Creative workshop to discuss experiential concepts
London Metropolitan Business School, EMK and Blazinstar Experiential have announced a 'power breakfast' creative workshop aimed at marketers and associate professions.
News from Blazinstar, Jul 7, 2009
Blazinstar explains value of two-way interaction
Marvin Foster, business development director at Blazinstar Experiential, believes that in the future, experiential marketing and digital will play a joint role.
News from Blazinstar, Jun 30, 2009
Blackjack to promote Betfair at Ascot
Blackjack has been appointed by online betting website Betfair to promote and bolster online registration at the 2009 Royal Ascot.
News from Blackjack Promotions, Jun 18, 2009
Colour DNA campaign launched by Pd3
Pd3 has launched a retail campaign for Lacoste UK, called Colour DNA.
News from Pd3, Jun 18, 2009
I2I creates brand experience campaign
General Mills has appointed I2I Marketing to launch a face-to-face sampling campaign to promote its Nature Valley crunchy granola bars.
News from i2i Marketing, Jun 2, 2009
Campaign aims to deliver 144,000 consumer trials
Because has developed an in-store experiential campaign for Scottish and Newcastle UK to promote its Foster's with In-can Scuba and Kronenbourg 1664 with Dynamo Systeme brands.
News from BEcause Experiential Marketing, Jun 1, 2009
ID creates bespoke Glam exhibitor stands
ID and sister agency ID Staffing have been appointed exclusive production and staffing suppliers respectively for the 2009 Glam Show at Earls Court, London, on 31 October to 1 November.
News from iD, May 15, 2009
I2i creates experiential campaign for Paula
Paula - the children's dessert brand by Dr Oetker - is to sponsor 'Legoland Live - My First Festival' as part of an integrated experiential campaign developed by I2i Marketing.
News from i2i Marketing, May 12, 2009
Sledge creates experiential campaign for Nivea Sun
Nivea Sun has appointed Sledge to create a nationwide 'Sunwise' experiential roadshow to promote sun safety and the Nivea Sun Children's Sun Spray range.
News from Sledge, May 7, 2009
Because creates experiential campaign for M and S
Marks and Spencer (M and S) has tasked Because with staging an experiential campaign across London to promote the addition of authentic Asian flavours to its 'Food to Go' range.
News from BEcause Experiential Marketing, Apr 28, 2009
Adidas Action 3 campaign to hit London Marathon
Coty has briefed I2I Marketing to create a face-to-face campaign for its Adidas Action 3 antiperspirant at the Flora London Marathon, where Adidas is an official sponsor.
News from i2i Marketing, Apr 23, 2009
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Experiential marketing
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What is it?
Experiential marketing:
In this category you will find articles and case studies from agencies specialising in experiential marketing, including experienced-based marketing, sampling, roadshows, in-store retail events and more.
Featured articles
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Sampling campaign for UK launch of Mountain Dew
ID Experiential has been chosen by Britvic to create a nationwide sampling campaign to launch Pepsi's US soft drink brand Mountain Dew in the UK.
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