Experiential marketing
(a sub category of Point of purchase and design services)
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Experiential marketing
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Latest articles from 'Experiential marketing'
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Showing 1-25 of 143 articles
Sampling campaign for UK launch of Mountain Dew
ID Experiential has been chosen by Britvic to create a nationwide sampling campaign to launch Pepsi's US soft drink brand Mountain Dew in the UK.
News from ID, Aug 23, 2010
ID brand ambassadors aid in-store product launch
ID Staffing has been selected by Reckitt Benckiser to deliver an in-store product launch in Superdrug for Dettol's No-Touch Hand-Wash System.
News from ID, Aug 3, 2010
Yell extends SME advertisers' reach with Facebook
Yell has announced that its online advertisers are set to benefit from targeted advertising on Facebook as part of its Netreach product.
News from Yell, Aug 3, 2010
ID drives Lipton Ice Tea sampling campaign
ID Experiential has been selected by Lipton Ice Tea, a Britvic soft drinks brand, to manage a nationwide sampling campaign to drive trial and awareness of the drink.
News from ID, Jul 23, 2010
ID creates Nickelodeon shopping centre roadshow
ID Experiential has been appointed by Nickelodeon to produce a shopping centre roadshow featuring 'Spongebob Squarepants' and 'Dora the Explorer'.
News from ID, Jul 22, 2010
Because creates Perrier brand experience
Perrier is sponsoring the Free Range Graduate Art and Design Show in east London and has appointed experiential agency Because to stage a stylish brand experience.
News from Because Experiential Marketing, Jun 11, 2010
Because creates brand experience for Bulmers cider
Heineken UK has selected brand experience agency Because to help launch Bulmers Summer Blend, the first in a series of 'Limited Edition' ciders.
News from Because Experiential Marketing, Jun 8, 2010
I2I creates experiential roadshow for Aquafresh
I2I Marketing has created an integrated marketing campaign for Glaxosmithkline brand Aquafresh to drive sales and awareness of the oral care product range among mums and families.
News from I2I Marketing, May 28, 2010
Because creates experiential event for Panasonic
Brand experience agency Because has been appointed to deliver a Full High Definition (HD) 3D roadshow for Panasonic to showcase the company's 3D television experience to consumers.
News from Because Experiential Marketing, May 25, 2010
Powergirls runs in-store activity for Bourjois
Powergirls Field Marketing has been selected by Bourjois Paris to handle field marketing for the debut of its Elastic Mascara product.
News from Powergirls, May 20, 2010
'Avatar' campaign uses Promopower face painters
Promopower's face painters have worked with store staff at Asda supermarkets to promote the launch of 'Avatar' on DVD.
News from Promopower, May 13, 2010
Hotcow event promotes Endemol programmes
Endemol has entertained programme buyers from around the world at its 'Putting You In The Spotlight' event, a party experience created by Hotcow.
News from Hotcow, May 11, 2010
I2I campaign supports video game launch
Capcom has appointed I2I Marketing to create an experiential campaign to support the launch of its MotoGP 09/10 video game.
News from I2I Marketing, May 11, 2010
Promopower website details experiential services
Promopower, a field marketing and brand experience agency, has launched a new website for 2010, detailing its range of promotional activity and awareness services.
News from Promopower, Mar 31, 2010
ID creates experiential event for Capcom launch
Capcom has selected ID Experiential to create a press event to launch its new title 'Lost Planet 2' on 19 March 2010.
News from ID, Mar 24, 2010
ID Staffing completes product sampling campaign
ID Staffing has completed a four-day sampling campaign as part of the launch of the Blue Diamond Californian Almonds range in the UK.
News from ID, Mar 12, 2010
Experiential campaign promotes Robinsons juice
ID Experiential has been selected by Britvic Soft Drinks to produce a 30-day front-of-store experiential campaign for its Robinsons Be Natural range.
News from ID, Mar 10, 2010
ID creates experiential breakfast bar for Alpro
ID Experiential has been appointed by Alpro soya to create the Alpro soya breakfast roadshow, a campaign highlighting the benefits of the company's range of fresh milk and yoghurt alternatives.
News from ID, Mar 10, 2010
Hotcow campaign drives Body Shop perfume sales
Hotcow has been appointed by the Body Shop to stimulate engagement and sales around the release of Love Etc perfume around Valentine's Day.
News from Hotcow, Mar 9, 2010
Because communicates British Gas price cuts
Because has been appointed by British Gas to support the announcement of its most recent price cut with a face-to-face campaign.
News from Because Experiential Marketing, Mar 3, 2010
ID launches experiential campaign for Britvic
ID Experiential has been commissioned by Britvic Soft Drinks to launch a three-month experiential campaign for its Drench brand.
News from ID, Feb 4, 2010
Blazinstar organises Artbarter event sponsorship
PHD Rocket has worked with Blazinstar Experiential on behalf of Green and Blacks, who sponsored the recent Artbarter event in London.
News from Blazinstar, Dec 1, 2009
I2I devises experiential Hasbro Nerf campaign
I2I Marketing has been appointed by Hasbro to create an experiential campaign to promote Nerf products to 8-12-year-old boys.
News from i2i Marketing, Nov 30, 2009
I2I rolls out direct mail campaign for GSK
I2I Marketing has been appointed to Glaxosmithkline's (GSK) experiential marketing roster for its UK consumer healthcare brands, including the Macleans Confidence oral care range.
News from i2i Marketing, Nov 26, 2009
Because appointed to GSK experiential roster
Glaxosmithkline (GSK) has appointed Because Brand Experience to its experiential marketing roster for its UK consumer healthcare business.
News from BEcause Experiential Marketing, Nov 26, 2009
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Experiential marketing
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Experiential marketing:
In this category you will find articles and case studies from agencies specialising in experiential marketing, including experienced-based marketing, sampling, roadshows, in-store retail events and more.
Featured articles
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Sampling campaign for UK launch of Mountain Dew
ID Experiential has been chosen by Britvic to create a nationwide sampling campaign to launch Pepsi's US soft drink brand Mountain Dew in the UK.
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