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    <title>Business intelligence latest news on Marketingservicestalk</title>
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    <description>Business intelligence latest news on Marketingservicestalk</description>
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    <copyright>Copyright (C)2008 Pro-Talk Ltd. All rights reserved.</copyright>
    <pubDate>Wed, 19 Nov 2008 08:00:00 UT</pubDate>
    <lastBuildDate>Wed, 19 Nov 2008 08:00:00 UT</lastBuildDate>
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      <title>Software analyses customer behaviour</title>
      <description>The global media company PlayPhone is using SAS software to analyse customer behaviour, better understand costs and appropriately target marketing campaigns.</description>
      <pubDate>Tue, 18 Nov 2008 08:00:00 UT</pubDate>
      <category>SAS</category>
      <link>http://www.marketingservicestalk.com/news/sas/sas110.html</link>
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      <title>Marketingunity offers web-based software suite</title>
      <description>Marketingunity has launched an integrated software suite designed to boost the productivity, effectiveness and performance of professional marketing teams.</description>
      <pubDate>Tue, 18 Nov 2008 08:00:00 UT</pubDate>
      <category>Marketingunity</category>
      <link>http://www.marketingservicestalk.com/news/yms/yms100.html</link>
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      <title>Predictive dialler for Synthesys.net</title>
      <description>Noetica has announced the launch of Script-Aware, a predictive dialler for use with its web-based application Synthesys.net.</description>
      <pubDate>Mon, 10 Nov 2008 08:00:00 UT</pubDate>
      <category>Noetica</category>
      <link>http://www.marketingservicestalk.com/news/noi/noi103.html</link>
    </item>
    <item>
      <title>Tibco launches Spotfire v2.2 analytics platform</title>
      <description>Tibco Software has announced the launch of Tibco Spotfire v2.2, an in-memory enterprise analytics platform that includes 3D visualisation and Tibco Spotfire Network Analytics.</description>
      <pubDate>Fri, 07 Nov 2008 08:00:00 UT</pubDate>
      <category>TIBCO Spotfire</category>
      <link>http://www.marketingservicestalk.com/news/tib/tib102.html</link>
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      <title>Alterian marketing platform utilised by TCH</title>
      <description>Alterian has announced a partnership with Targetbase Claydon Heeley (TCH) that will see the direct marketing agency utilise Alterian's platform to underpin its client services offering.</description>
      <pubDate>Fri, 07 Nov 2008 08:00:00 UT</pubDate>
      <category>Alterian</category>
      <link>http://www.marketingservicestalk.com/news/alt/alt127.html</link>
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      <title>Smartfocus announces Smartmarketer E-channel 5.0</title>
      <description>Smartfocus has announced the launch of Smartmarketer E-channel 5.0, a digital marketing system that includes advanced campaign and list management capabilities.</description>
      <pubDate>Fri, 07 Nov 2008 08:00:00 UT</pubDate>
      <category>smartFOCUS</category>
      <link>http://www.marketingservicestalk.com/news/sma/sma113.html</link>
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      <title>Content management enhances N and P website</title>
      <description>Alterian has announced that Norwich and Peterborough (N and P) is to use Alterian's web content management platform to enhance the building society's customer experience.</description>
      <pubDate>Mon, 03 Nov 2008 08:00:00 UT</pubDate>
      <category>Alterian</category>
      <link>http://www.marketingservicestalk.com/news/alt/alt126.html</link>
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      <title>XMU+ system keeps Sky customers informed</title>
      <description>Interalia has revealed how the installation of its XMU+ announcement and call processing system has enabled British Sky Broadcasting Group to keep its customers better informed.</description>
      <pubDate>Mon, 03 Nov 2008 08:00:00 UT</pubDate>
      <category>Interalia Communications</category>
      <link>http://www.marketingservicestalk.com/news/inj/inj110.html</link>
    </item>
    <item>
      <title>Onepoint provides show with visitor insight</title>
      <description>Onepoint Surveys has been selected by Centaur Exhibitions to provide instant visitor feedback at the Insight Show 2008, 18-19 November, at Earls Court, London.</description>
      <pubDate>Wed, 29 Oct 2008 08:00:00 UT</pubDate>
      <category>OnePoint Surveys</category>
      <link>http://www.marketingservicestalk.com/news/ono/ono109.html</link>
    </item>
    <item>
      <title>HF Holidays selects SAS automation software</title>
      <description>SAS has announced that its marketing automation software has been selected by HF Holidays to improve its marketing communications.</description>
      <pubDate>Wed, 29 Oct 2008 08:00:00 UT</pubDate>
      <category>SAS</category>
      <link>http://www.marketingservicestalk.com/news/sas/sas109.html</link>
    </item>
    <item>
      <title>Swinton Insurance picks SAS to grow customer base</title>
      <description>Swinton, the high-street insurance retailer, will use SAS to help acquire new customers and increase market share through improving marketing campaign effectiveness.</description>
      <pubDate>Mon, 27 Oct 2008 08:00:00 UT</pubDate>
      <category>SAS</category>
      <link>http://www.marketingservicestalk.com/news/sas/sas108.html</link>
    </item>
    <item>
      <title>Maximizer Software releases CRM 10.5</title>
      <description>Maximizer Software has announced the availability of Maximizer CRM 10.5, its latest CRM software.</description>
      <pubDate>Fri, 17 Oct 2008 08:00:00 UT</pubDate>
      <category>Maximizer Software</category>
      <link>http://www.marketingservicestalk.com/news/mxa/mxa105.html</link>
    </item>
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      <title>Aprimo and Kodak join forces</title>
      <description>Aprimo has entered into an agreement with Kodak to create a digital process that integrates brand owners with marketing and services providers.</description>
      <pubDate>Thu, 16 Oct 2008 08:00:00 UT</pubDate>
      <category>Aprimo</category>
      <link>http://www.marketingservicestalk.com/news/apr/apr108.html</link>
    </item>
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      <title>Newsmax adds Alterian DDV tool to e-mail platform</title>
      <description>Newsmax Media is to incorporate the Alterian data discovery and visualisation (DDV) tool with its existing Alterian Messenger e-mail platform.</description>
      <pubDate>Wed, 15 Oct 2008 08:00:00 UT</pubDate>
      <category>Alterian</category>
      <link>http://www.marketingservicestalk.com/news/alt/alt125.html</link>
    </item>
    <item>
      <title>Alterian WCM platform available in US</title>
      <description>Alterian has made its Alterian Web Content Management (WCM) platform available to US marketers.</description>
      <pubDate>Tue, 14 Oct 2008 08:00:00 UT</pubDate>
      <category>Alterian</category>
      <link>http://www.marketingservicestalk.com/news/alt/alt124.html</link>
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