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Business intelligence
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Alterian enhances email capabilities
Alterian, the integrated marketing platform provider, has entered a strategic partnership with Pivotal Veracity, an independent email delivery auditing and optimisation company for large enterprises.
News from Alterian (16 July 2008)
Alterian completes Mediasurface acquisition
Alterian, the integrated marketing platform provider, has completed its acquisition of web content management software company, Mediasurface.
News from Alterian ( 9 July 2008)
SeeWhy announces Version 3.4
SeeWhy Software, the creator of the first event intelligence platform, has announced the immediate availability of SeeWhy 3.4.
News from SeeWhy Software ( 1 July 2008)
Prelytis launches LiveDashBoard 4Team
Prelytis, the innovating business intelligence software vendor, has releases LiveDashBoard 4Team, a free service of interactive web dashboards based on Google Docs.
News from Prelytis (27 June 2008)
Departure selects Alterian for email marketing
User application article Departure, a new-breed advertising agency, is using Alterian's Dynamic Messenger email solution to provide an end-to-end email platform for its clients.
News from Alterian (25 June 2008)
Princess Cruises sails high seas with Alterian
User application article Princess Cruises is using the Alterian Marketing Services Platform to increase in magnitude and sophistication its marketing campaigns.
News from Alterian (13 June 2008)
SeeWhy enables delivery of customer happiness
User application article A marketing system from SeeWhy has enabled eCourier.co.uk to monitor online and offline customer behaviour in real time, get warning of customer attrition and provide exceptional customer service.
News from SeeWhy Software (13 June 2008)
Alterian hosts email optimisation seminar
Alterian, an international integrated marketing platform provider, is to host a webinar entitled 'Tactics to Optimise Enterprise Email Marketing.'
News from Alterian (12 June 2008)
SAS marketing application boosts sales
User application article Information services company Wolters Kluwer has seen a 50 per cent uplift in its UK marketing campaign responses and sales conversions thanks to a marketing automation application from SAS.
News from SAS (11 June 2008)
Reed Business deploys Affinium Campaign
User application article Reed Business has deployed Unica's Affinium Campaign software to improve its insight into existing and prospective customers' needs and behaviour.
News from Unica Corporation ( 3 June 2008)
Engine 4.0 reduces enterprise marketing costs
Alterian, the global integrated marketing platform provider, has announced the availability of a new release of its Marketing Data Infrastructure software, Engine 4.0.
News from Alterian (30 May 2008)
UK economy is migrating north
Technical background article The KDB Annual Survey of UK Company Directors 2008 has found that more and more company directors are choosing to live outside of London and the South East.
News from KDB (23 May 2008)
Alterian delivers record results
Alterian, the integrated marketing platform provider, has announced the company's significant growth for the year to 31 March 2008.
News from Alterian (21 May 2008)
Financial institution wins marketing award
User application article European financial institution Fortis has been rewarded at Unica's 2008 Marketing Innovation Summit for using Unica's Affinium Campaign and Affinium Plan to drive down marketing costs.
News from Unica Corporation (21 May 2008)
Alterian to acquire Mediasurface
Integrated marketing platform provider Alterian has announced its intention to acquire leading web content software company Mediasurface.
News from Alterian (19 May 2008)
Email marketing 'popular but unsophisticated'
Technical background article Alterian has released the results of its free online interactive assessment, measuring the sophistication of over 700 marketers, agencies and marketing services providers' email activities.
News from Alterian (30 April 2008)
ProtoCall One pushes power of BI
ProtoCall One will be explaining the benefits for contact centres of integrating business intelligence (BI) into its Genesys solutions at Genesys G-Force conference in May.
News from ProtoCall One (29 April 2008)
Call centres fail to integrate intelligence
Technical background article Contact centre heads are blaming time pressures for blocking progress on integrating business intelligence into their call centre systems, according to research from ProtoCall One.
News from ProtoCall One (28 April 2008)
Maconomy AnalytiX wins Business Objects award
Maconomy has been honoured for its reporting and business intelligence tool AnalytiX as it received the OEM Partner of the Year 2007 award from BI software provider Business Objects.
News from Maconomy (22 April 2008)
SmartFOCUS grows Asia Pacific presence
SmartFOCUS, an international vendor of enterprise marketing software, has grown its presence in the Asia Pacific region with the recruitment of partners in Japan, Taiwan and India.
News from smartFOCUS (17 April 2008)
AstraZeneca chooses Tibco Spotfire
User application article AstraZeneca in The Netherlands is using the Tibco Spotfire enterprise analytics platform to meet the Business Intelligence needs of its sales and marketing professionals.
News from TIBCO Spotfire ( 9 April 2008)
Tibco Spotfire delivers interactive mashups
Tibco Spotfire 2.1 helps customers and partners more easily create highly visual, interactive and extremely fast business mashups adapted to their needs.
News from TIBCO Spotfire ( 4 April 2008)
Affinium strengthens cross-channel marketing
Enhancements to enterprise marketing management product Affinium allow marketers to deliver more relevant and timely offers across inbound and outbound channels
News from Unica Corporation (28 March 2008)
TransUnion selects Alterian for analytics
User application article One of Canada's largest consumer credit databases is to use Alterian's enterprise marketing platform for analytics and customer insight.
News from Alterian (19 March 2008)
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