http://www.marketingservicestalk.com/indexes/categorybrowsehf.html Web measurement, analytics latest news on Marketingservicestalk en-gb Copyright (C)2009 Pro-Talk Ltd. All rights reserved. Wed, 07 Jan 2009 08:00:00 UT Wed, 07 Jan 2009 08:00:00 UT http://www.pro-talk.com/images/protalklogo90.gif http://www.pro-talk.com/ 90 79 Lynchpin Analytics has been appointed as a partner by Skyscanner to track the revenue it creates for airlines. Wed, 24 Dec 2008 08:00:00 UT Lynchpin http://www.marketingservicestalk.com/news/lyn/lyn102.html Jellyfish has won a three-year contract worth GBP12m with Brightside Group that will see the paid search agency implement its performance-based cost-per-acquisition (CPA) paid search model. Mon, 22 Dec 2008 08:00:00 UT Jellyfish http://www.marketingservicestalk.com/news/jey/jey100.html A report from Bigmouthmedia has predicted that 2009 will be a critical year for the digital marketing industry. Mon, 22 Dec 2008 08:00:00 UT Bigmouthmedia http://www.marketingservicestalk.com/news/big/big141.html Redeye has announced that author Dr Dave Chaffney, a specialist on e-mail and digital marketing, will present a seminar at the Oracle Building, London on 3 February 2009. Mon, 22 Dec 2008 08:00:00 UT RedEye http://www.marketingservicestalk.com/news/ree/ree115.html Zanox has announced that it is entering an open beta phase for its new generation of publisher statistics. Mon, 22 Dec 2008 08:00:00 UT zanox http://www.marketingservicestalk.com/news/zan/zan106.html BDA has revealed how marketers can learn a lot from the success of X Factor by making brands more relevant and meaningful to consumers. Mon, 22 Dec 2008 08:00:00 UT bda (Buckingham Design Associates) http://www.marketingservicestalk.com/news/bda/bda110.html Conrad Bennett, senior technical director of Webtrends, has offered a few basic rules for online shops that can allow them to provide a seamless experience and improve sales over the festive period. Fri, 19 Dec 2008 08:00:00 UT WebTrends http://www.marketingservicestalk.com/news/wee/wee109.html Research by Coremetrics has revealed that UK online retailers are uninformed about the effectiveness of their digital marketing mix, despite facing one of the most frugal Christmases on record. Fri, 19 Dec 2008 08:00:00 UT Coremetrics http://www.marketingservicestalk.com/news/ucf/ucf109.html Clash-Media has warned that too many online lead generation customers do not know what they are getting, and has called for an industry standard and stricter compliance with data protection laws. Fri, 19 Dec 2008 08:00:00 UT Clash-Media http://www.marketingservicestalk.com/news/cls/cls125.html Webtrends has announced a partnership with HMV to deliver insight and track user interaction with the retailer's in-store transactional and information point kiosks. Thu, 18 Dec 2008 08:00:00 UT WebTrends http://www.marketingservicestalk.com/news/wee/wee108.html The future of online engagement with customers is video and enterprise 2.0 will take off in 2009, according to Guy Westlake, senior product marketing manager EMEA at Vignette. Thu, 18 Dec 2008 08:00:00 UT Vignette UK http://www.marketingservicestalk.com/news/vig/vig112.html Sunflower has announced the completion of an internal rebrand to help communicate its new service portfolio to clients across the Sheffield and Yorkshire region. Wed, 17 Dec 2008 08:00:00 UT Sunflower http://www.marketingservicestalk.com/news/sul/sul100.html An online word-of-mouth marketing research study commissioned by DEI Worldwide has confirmed the value of brands engaging directly with consumers online. Wed, 17 Dec 2008 08:00:00 UT DEI Worldwide http://www.marketingservicestalk.com/news/dew/dew100.html Buckingham Design Associates (BDA) has explained how free gifts and discounts can help business stimulate brand loyalty in the current turbulent financial climate. Tue, 16 Dec 2008 08:00:00 UT bda (Buckingham Design Associates) http://www.marketingservicestalk.com/news/bda/bda109.html Efficient Frontier has been appointed by Lastminute.com as strategic partner to manage its international search campaigns across the UK, France, Italy and Spain. Tue, 16 Dec 2008 08:00:00 UT Efficient Frontier http://www.marketingservicestalk.com/news/eff/eff115.html