Online advertising

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SEAT encourages drivers to unleash their passion

SEAT has tasked Geronimo with creating a below the line campaign to drive consumers to dealerships and purchase key models in the January 2008 range, using an illustrative style.

News from Geronimo (29 February 2008)

Boden adds reviews online to enhance brand trust

User application article Mail order brand Boden will look to add ratings and reviews to its UK website later this year, following the successful launch of ratings and reviews in the US.

News from Bazaarvoice (29 February 2008)

Adconion Media receives investment of $80m

Adconion Media Group, Munich, one of the world's fastest-growing online advertising networks, has announced a GBP40.9 million (US$80 million) Series C round of venture funding.

News from Adconion (27 February 2008)

Website and branding give Kaleido plenty of scope

The South West Disability Arts Organisation, known as Equata, is being rebranded Kaleido with the help of a new website courtesy of digital marketing agency NUMO Group.

News from NUMO Group (26 February 2008)

Twentysix Leeds now among North's biggest shops

Twentysix Leeds is celebrating its first year in business with five new appointments, taking its team to 31 and making it one of the largest digital agencies in the region.

News from Twentysix (London and Leeds) (25 February 2008)

England and Wales Cricket Board picks Locker Room

Sports marketing agency Locker Room Sports has been appointed by the England and Wales Cricket Board to handle digital communications for its fans services and membership programme.

News from Locker Room (25 February 2008)

IGA Worldwide partners with id Software

In-game advertising network IGA Worldwide has partnered with id Software to manage all advertising, sponsorship and creative branding opportunities in the forthcoming Quake Live website.

News from IGA Worldwide (21 February 2008)

Th1ng's Sylvain Chomet pumps up Kwik Fit ad

Acclaimed caricaturist and Oscar nominee Sylvain Chomet has created a TV commercial for Kwik Fit featuring the company's latest tyre promotion.

News from Th1ng (19 February 2008)

Web Liquid strengthens planning function

Award-winning, digital marketing agency Web Liquid is consolidating its growth with the appointment of James Hudson as Associate Media Director.

News from Web Liquid (14 February 2008)

Ultraspeed launches Infected web hosting platform

Hosting solutions provider Ultraspeed has launched its Infected web hosting platform - designed for the high traffic volumes and short-term nature of online marketing campaigns.

News from Ultraspeed (12 February 2008)

Eden State offers digital resource and expertise

Board Grows in Eden State Recently formed digital marketing group Eden State is adding to its board with the appointment of Simon Barton as chief finance officer.

News from Eden State (12 February 2008)

Tripp launches luggage campaign in Ireland

Luggage retailer Tripp is promoting two new ranges of luggage in Ireland with a campaign planned and created in the UK by digital media agency NUMO Group.

News from NUMO Group ( 7 February 2008)

Online reviews aid consumers' buying decisions

Technical background article Over two-thirds of online users rate product ratings and reviews the most helpful feature when researching products to buy on- or off-line, according to research from Jupiter and Bazaarvoice.

News from Bazaarvoice ( 7 February 2008)

Twentysix creates Barratt banner campaign

Twentysix London kicks off its appointment as Barratt Developments' digital advertising agency with a banner campaign aiming to get homebuyers booking brochures through group websites.

News from Twentysix (London and Leeds) ( 5 February 2008)

Spain stays ahead of the game with IGA

IGA Worldwide, the leading independent in-game advertising network, has announced an exclusive sales partnership in Spain - the fourth-largest video game market in EMEA.

News from IGA Worldwide ( 4 February 2008)

IGA launches integrated in-game advertising

IGA Worldwide, the leading independent in-game advertising network, has announced its brand partnerships within Burnout Paradise, from Electronic Arts.

News from IGA Worldwide ( 1 February 2008)

The future is lead generation

In an era of social networking and free online media, how will digital companies make a living? Through lead generation, argues Attinger Jack Interactive Managing Director Alex Attinger.