Email marketing
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Lyris and ClickTracks integrate online marketing
JL Halsey software brands Lyris UK and ClickTracks are demonstrating a pioneering approach to integrated email marketing, web analytics and web content management
News from Lyris UK, Oct 31, 2007
Newsweaver to present email keynote at Inbox
Denise Cox, Newsletter Specialist at Europe's leading email newsletter specialist Newsweaver, has been invited to present a keynote session on email marketing at Inbox/Outbox 2007.
News from Newsweaver, Oct 31, 2007
Redefinition of marketing is welcome news
Tink Taylor, Business Development Director of dotMailer, has responded positively to the Chartered Institute of Marketing's redefinition of marketing.
News from dotMailer, Oct 12, 2007
E-Dialog unveils Relevance Trajectory methodology
E-Dialog, provider of advanced email marketing services, has unveiled The Relevance Trajectory, a strategic planning framework for measuring and improving the relevance of email marketing.
News from e-Dialog, Oct 3, 2007
CommuniGator offers email marketing seminars
CommuniGator, a leading email marketing software provider, is following its successful visit to ad:tech by running a series of seminars explaining email best practice.
News from CommuniGator, Oct 2, 2007
ComanadStay opens Spanish office
ComeandStay has opened a Spanish subsidiary and brought in Brigitte Bauer from the Direct Marketing department at Anuntis Segundamano to lead its operations.
News from Come&Stay, Sep 27, 2007
Red McCombs Media selects StrongMail
StrongMail's on-premise email marketing solution will enable online marketing agency Red McCombs Media to enhance its service offerings.
News from Strongmail Systems, Sep 27, 2007
New email marketing lists launched by List4email
A new range of double opt-in email marketing lists are set to bring email marketing within reach of small businesses for the first time.
News from List4email, Sep 13, 2007
Aurora holds secret of digital marketing
Aurora Marketing has executed highly successful marketing campaigns for a number of multinational giants from the world of perfume, finance and fine wine.
News from Aurora Marketing, Sep 7, 2007
Email sender authentication checks on the rise
A new email deliverability study from Lyris signals an increasing reliance on the Sender Policy Framework authentication method to determine whether the email is legitimate and should be delivered.
News from Lyris UK, Sep 5, 2007
Rank Group embarks on regional email strategy
Rank Group has selected dotMailer as its email marketing partner to support a new digital marketing strategy for its Mecca Bingo, Grosvenor Casinos and G Casino brands.
News from dotMailer, Aug 31, 2007
Playboy picks Email Reaction for email/video push
Adult entertainment company Playboy TV UK is to use Email Reaction to manage, issue and track pioneering multimedia email campaigns with integrated video links.
News from Email Reaction, Aug 29, 2007
Epsilon and Goodmail to offer CertifiedEmail free
Epsilon, a leading provider of multichannel, data-driven marketing technologies and services, has become a CertifiedEmail Premier Provider.
News from Epsilon International, Aug 27, 2007
GatorMail Lite makes London debut
CommuniGator will be using ad:tech London on 26-27 September at Olympia to showcase the new campaign wizard GatorMail Lite.
News from CommuniGator, Aug 17, 2007
Email helps flooded Meadowhall win back shoppers
Email Reaction, a specialist in online customer communications, has been chosen by UK shopping centre Meadowhall to provide the email marketing system to power its GO SHOP loyalty programme.
News from Email Reaction, Aug 14, 2007
Concep published email best practice guide
Anthony Green, President of Concep in New York, has written an updated Email Marketing Best Practice Guide, an essential read for B2B marketers using email in their marketing mix.
News from Concep, Aug 10, 2007
Sadler's Wells drives ticket sales with email
London dance theatre Sadler's Wells has selected email marketing specialist Lyris UK to assist with a targeted and cost-effective digital marketing programme that will drive ticket sales.
News from Lyris UK, Aug 7, 2007
Argos hands email marketing brief to eCircle
Following a competitive pitch Argos has appointed digital direct marketing company eCircle to handle its entire email deliverability and help support its customer contact strategy.
News from eCircle, Aug 3, 2007
Seminars explain email marketing best practice
CommuniGator, a digital marketing solutions company specialising in email marketing, today announced dates for the autumn best practice email marketing seminar series.
News from CommuniGator Ltd, Aug 2, 2007
Lyris expands email deliverability offerings
Lyris has launched a suite of Deliverability Solutions designed to give customers the information and tools they need to monitor, manage and maximise email deliverability.
News from Lyris UK, Jul 27, 2007
Database Group Interactive launched
Following the merger of Maestro Interactive and the Database Group, the digital arm of the customer data specialist is now being fully integrated.
News from Database Group, Jul 27, 2007
Email tool adds ROI and conversion tracking
dotMailer has added a new, easy-to-use Conversion Tracking Suite to its industry-leading email marketing system to allow marketers to measure the return on investment for email campaigns.
News from dotMailer, Jul 25, 2007
Why email marketing is booming
Email is one of the most personal, dynamic, interactive and cost-effective communication tools, with 96 per cent of internet users citing it as their main reason for being online, explains NewZapp.
News from NewZapp Email Marketing, Jul 24, 2007
Research identifies rise in 'emailaholics'
More than half of UK business users are self-inflicted 'emailaholics' according to new research by Mesmo Consultancy, announced at Inbox/Outbox 2007.
News from Mesmo Consultancy, Jul 24, 2007
B2B marketers continue love affair with email
A survey from Newsweaver shows that email marketing is now considered an integral part of the B2B marketing mix and most UK businesses are expecting their investment in email to grow.
News from Newsweaver, Jul 23, 2007
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Redeye presents Chaffney e-mail marketing seminar
Redeye has announced that author Dr Dave Chaffney, a specialist on e-mail and digital marketing, will present a seminar at the Oracle Building, London on 3 February 2009.
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