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Email marketing
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Shortburst e-mail system reduces marketing spend
User application article Shortburst has detailed how its bulk e-mail system has helped the Wayside Group reduce its marketing spend and increase promotion results via e-mail marketing.
News from Shortburst ( 9 October 2008)
Lyris video demonstrates analytics importance
Lyris UK has released an online video tutorial that demonstrates the importance of analytics in online marketing.
News from Lyris UK ( 6 October 2008)
E-newsletters widely accepted, says Shortburst
Technical background article A business survey by Shortburst has revealed that 96 per cent of consumers receive regular e-mail newsletters, indicating that the medium is now widely accepted among them.
News from Shortburst ( 1 October 2008)
Customer Minds survey highlights poor practices
Technical background article A survey by Customerminds.com has revealed that the majority of Irish marketers are failing to meet their obligations under the Companies Act when sending permission-based marketing.
News from CustomerMinds.com (29 September 2008)
DotMailer launches LeadVision B2B tracking tool
DotMailer has launched LeadVision, a business-to-business website tracking tool designed to identify site visitors by name and convert previously anonymous website users into active leads.
News from dotMailer ( 8 September 2008)
CustomerMinds meets Burnley's fan engagement goals
User application article CustomerMinds.com has been selected by Burnley Football Club to help increase the club's engagement with supporters.
News from CustomerMinds.com ( 4 September 2008)
Emailcenter offers e-mail-a-friend viral solution
Emailcenter has enhanced its viral marketing offering with the release of its 'e-mail-a-friend' solution.
News from Emailcenter ( 4 September 2008)
NHS utilises Responsys email marketing platform
Responsys, a provider of email and marketing automation solutions, announced it has been appointed by NHS Choices, the National Health Service website to deliver a healthcare communications system.
News from Responsys (29 August 2008)
Maxemail quickly tailors personalised RSS feeds
Emailcenter has launched the Maxemail Content Generator, helping e-mail marketers generate relevant content for their e-mail campaigns.
News from Emailcenter (14 August 2008)
Lyris ListManager 10 improves e-mail delivery
Lyris has launched the e-mail marketing tool ListManager 10, a tool that makes e-mails more likely to beat spam filters.
News from Lyris UK (14 August 2008)
ECircle shapes retailer's email marketing strategy
User application article ECircle has been appointed by Karen Millen to maximise the retailer's email marketing strategy.
News from eCircle (11 August 2008)
Research shows 'permission to email' works
The latest research from GI Insight has found that, in the last six months, 74.4% of UK adults have given 'permission to email' to at least one company they buy from regularly.
News from GI Insight ( 7 August 2008)
Lyris revamps Wyevale email marketing strategy
User application article Lyris UK's ListManager system has helped Wyevale Garden Centres make a five-fold improvement in the effectiveness of its email-based customer marketing campaign.
News from Lyris UK ( 1 August 2008)
Lyris publicises Beppe Grillo's Blog
User application article Beppegrillo.it, the widely read blog of the Italian activist, comedian and actor, publicises new posts using email marketing software from online marketing specialist Lyris UK.
News from Lyris UK ( 9 July 2008)
GatorMail e-marketing platform adds features
CommuniGator , an email marketing software provider, has announced a major release of the GatorMail e-marketing platform.
News from CommuniGator ( 7 July 2008)
Survey unearths data privacy abuse
UK businesses are giving out highly personal and confidential details about customers in a bid to boost sales, reveals a survey of 900 UK data protection and marketing professionals.
News from Strongmail Systems (25 June 2008)
Cloudmark announces ActiveFilter
Cloudmark ActiveFilter offers the only efficient technique for cleaning mail stores to significantly boost filtering accuracy.
News from Cloudmark (24 June 2008)
Email marketing risks consumer data privacy
Technical background article Email marketing poses the biggest risk to the privacy of UK consumer data, ahead of internet, telemarketing and direct mail, according to StrongMail research.
News from Strongmail Systems (24 June 2008)
Database Group sets up financial services unit
In response to current changing market conditions, data marketing solutions company Database Group has set up a dedicated financial services division.
News from Database Group (20 June 2008)
StrongMail selects Curve Interactive as partner
StrongMail Systems, the provider of on-premise solutions for marketing and transactional email, has chosen Curve Interactive as its creative partner agency for Europe.
News from Strongmail Systems ( 6 June 2008)
Responsys named in JMP Securities' Hot 100
Responsys, a provider of on-demand email and marketing automation solutions, has announced its selection as one of the best private software companies by JMP Securities.
News from Responsys ( 5 June 2008)
Free guide illuminates email and SMS
CustomerMinds.com, the integrated digital marketing company, has launched a comprehensive guide to help marketers develop and implement effective email and SMS strategies.
News from CustomerMinds.com (29 May 2008)
Email security survey highlights corporate risks
Technical background article Large businesses continue to incur risk from information leaks over outbound email, as well as blogs, message boards, media-sharing sites and mobile devices.
News from Proofpoint (23 May 2008)
CSCI site redesign enhances user experience
User application article The Commission for Social Care Inspection, the independent watchdog of social care services in England, has redesigned its website home page and service directory to enhance user experience.
News from RedEye (23 May 2008)
B2B marketers accelerate use of email marketing
Technical background article According to email marketing provider Newsweaver, email is now an essential part of the B2B marketing mix.
News from Newsweaver (16 May 2008)
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