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    <title>Affiliate marketing latest news on Marketingservicestalk</title>
    <link>http://www.marketingservicestalk.com/indexes/categorybrowseha.html</link>
    <description>Affiliate marketing latest news on Marketingservicestalk</description>
    <language>en-gb</language>
    <copyright>Copyright (C)2008 Pro-Talk Ltd. All rights reserved.</copyright>
    <pubDate>Wed, 27 Aug 2008 08:00:00 UT</pubDate>
    <lastBuildDate>Wed, 27 Aug 2008 08:00:00 UT</lastBuildDate>
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    <item>
      <title>Click2Customers reveals pay per click benefits</title>
      <description>Click2Customers has detailed the benefits of online pay per click marketing and highlighted some of the issues that businesses should take into account when choosing an agency.</description>
      <pubDate>Fri, 01 Aug 2008 08:00:00 UT</pubDate>
      <category>webitpr</category>
      <link>http://www.marketingservicestalk.com/news/web/web110.html</link>
    </item>
    <item>
      <title>Toluna affiliates grow from strength to strength</title>
      <description>Toluna has announced that its affiliate programme has enjoyed significant success in its first six months of operation. </description>
      <pubDate>Mon, 28 Jul 2008 08:00:00 UT</pubDate>
      <category>Toluna SAS</category>
      <link>http://www.marketingservicestalk.com/news/tol/tol100.html</link>
    </item>
    <item>
      <title>a4uexpo widens international reach</title>
      <description>The annual affiliate marketing conference and exhibition for everyone working in or around the affiliate marketing sector is broadening its international activity this year.</description>
      <pubDate>Mon, 21 Jul 2008 08:00:00 UT</pubDate>
      <category>affiliates4u</category>
      <link>http://www.marketingservicestalk.com/news/aff/aff101.html</link>
    </item>
    <item>
      <title>Affilinet reshapes UK operation</title>
      <description>Affilinet UK has reshaped and expanded its core operation in line with its parent group's international focus and major expansion of its market-leading reach across Europe.</description>
      <pubDate>Mon, 21 Jul 2008 08:00:00 UT</pubDate>
      <category>affilinet UK</category>
      <link>http://www.marketingservicestalk.com/news/afi/afi101.html</link>
    </item>
    <item>
      <title>TradeDoubler gives Body Shop affiliate makeover</title>
      <description>TradeDoubler, the pan-European digital marketing company, has been appointed by The Body Shop to exclusively manage its affiliate marketing programme in the UK.</description>
      <pubDate>Tue, 15 Jul 2008 08:00:00 UT</pubDate>
      <category>TradeDoubler</category>
      <link>http://www.marketingservicestalk.com/news/tro/tro112.html</link>
    </item>
    <item>
      <title>Buy.at partners Coull on interactive video</title>
      <description>Platform-A's buy.at is launching an online interactive video application for Shop Direct Group, the UK's leading online and home shopping retailer.</description>
      <pubDate>Tue, 15 Jul 2008 08:00:00 UT</pubDate>
      <category>buy.at</category>
      <link>http://www.marketingservicestalk.com/news/buy/buy119.html</link>
    </item>
    <item>
      <title>Affilinet champions direct dialogue</title>
      <description>Affilinet is championing increased direct dialogue between advertiser clients and affiliate partners, following the launch of a new Publisher Communication Centre.</description>
      <pubDate>Mon, 14 Jul 2008 08:00:00 UT</pubDate>
      <category>affilinet UK</category>
      <link>http://www.marketingservicestalk.com/news/afi/afi100.html</link>
    </item>
    <item>
      <title>Boom in search engine marketing</title>
      <description>According to a recent survey, search engine marketing is growing faster than expected, while print advertising, direct mails and web development are losing ground.</description>
      <pubDate>Thu, 26 Jun 2008 08:00:00 UT</pubDate>
      <category>zanox</category>
      <link>http://www.marketingservicestalk.com/news/zan/zan102.html</link>
    </item>
    <item>
      <title> TradeDoubler offers web monetisation makeover</title>
      <description>TradeDoubler, the pan-European digital marketing company, has launched a competition for publishers to win dedicated consultancy to help boost their website's earning potential.</description>
      <pubDate>Fri, 06 Jun 2008 08:00:00 UT</pubDate>
      <category>TradeDoubler</category>
      <link>http://www.marketingservicestalk.com/news/tro/tro111.html</link>
    </item>
    <item>
      <title>Zanox opens online-marketing incubator</title>
      <description>Zanox, one of the leading global networks for performance-based online marketing, has opened the GAP Campus in Berlin, the central meeting point in zanox for publishers and developers.</description>
      <pubDate>Mon, 02 Jun 2008 08:00:00 UT</pubDate>
      <category>zanox</category>
      <link>http://www.marketingservicestalk.com/news/zan/zan101.html</link>
    </item>
    <item>
      <title>a4uAwards announce 2008 shortlist</title>
      <description>The shortlists for this year's a4uAwards have been announced, spotlighting the best affiliate marketing specialists and businesses operating in the GBP3bn online marketing sector.</description>
      <pubDate>Mon, 02 Jun 2008 08:00:00 UT</pubDate>
      <category>affiliates4u</category>
      <link>http://www.marketingservicestalk.com/news/aff/aff100.html</link>
    </item>
    <item>
      <title>Buy.at wins Prudential car and home insurance</title>
      <description>RBS Insurance has appointed buy.at to increase sales of Prudential car insurance and home insurance products using affiliate marketing.</description>
      <pubDate>Thu, 15 May 2008 08:00:00 UT</pubDate>
      <category>buy.at</category>
      <link>http://www.marketingservicestalk.com/news/buy/buy118.html</link>
    </item>
    <item>
      <title>HotelConnect books TradeDoubler</title>
      <description>TradeDoubler, the pan-European digital marketing company, has been chosen by HotelConnect to manage its affiliate marketing programme in the UK.</description>
      <pubDate>Wed, 14 May 2008 08:00:00 UT</pubDate>
      <category>TradeDoubler</category>
      <link>http://www.marketingservicestalk.com/news/tro/tro109.html</link>
    </item>
    <item>
      <title>British Airways picks affiliate partners</title>
      <description>British Airways (BA) has completed its agency pitch to manage the airline's worldwide affiliate marketing programme with contracts being awarded to TradeDoubler and LinkShare.</description>
      <pubDate>Tue, 06 May 2008 08:00:00 UT</pubDate>
      <category>TradeDoubler</category>
      <link>http://www.marketingservicestalk.com/news/tro/tro108.html</link>
    </item>
    <item>
      <title>Zanox and ObsessionArt break affiliate ground</title>
      <description>Zanox, the global market leader in performance-based multichannel commerce, has partnered with online art retailer ObsessionArt to develop an affiliate marketing campaign.</description>
      <pubDate>Tue, 29 Apr 2008 08:00:00 UT</pubDate>
      <category>zanox</category>
      <link>http://www.marketingservicestalk.com/news/zan/zan100.html</link>
    </item>
    <item>
      <title>Optimalprint and R.O.EYE strike affiliate deal</title>
      <description>Optimalprint.co.uk has appointed R.O.EYE, the first and largest affiliate management agency in the UK, to head its new affiliate marketing programme.</description>
      <pubDate>Mon, 28 Apr 2008 08:00:00 UT</pubDate>
      <category>R.O.EYE</category>
      <link>http://www.marketingservicestalk.com/news/roe/roe109.html</link>
    </item>
    <item>
      <title> Cleverat meets US affiliates at ad:tech </title>
      <description>Cleverat, the UK-based global affiliate network and lead generation specialist, exhibited at ad:tech San Francisco last week.</description>
      <pubDate>Wed, 23 Apr 2008 08:00:00 UT</pubDate>
      <category>Cleverat</category>
      <link>http://www.marketingservicestalk.com/news/clx/clx100.html</link>
    </item>
    <item>
      <title>Endsleigh extends online reach with buy.at network</title>
      <description>Endsleigh Insurance Services is extending its affiliate marketing activity with the addition of the buy.at affiliate network. </description>
      <pubDate>Fri, 18 Apr 2008 08:00:00 UT</pubDate>
      <category>buy.at</category>
      <link>http://www.marketingservicestalk.com/news/buy/buy117.html</link>
    </item>
    <item>
      <title>td Integral captures customer journey</title>
      <description>Digital marketing company TradeDoubler has launched td Integral, its cross-media marketing platform allowing users to track, analyse and optimise their online marketing portfolio.</description>
      <pubDate>Mon, 14 Apr 2008 08:00:00 UT</pubDate>
      <category>TradeDoubler</category>
      <link>http://www.marketingservicestalk.com/news/tro/tro107.html</link>
    </item>
    <item>
      <title>td AdMatch maximises contextual advertising</title>
      <description>TradeDoubler, the global digital marketing company, has launched td AdMatch, its cutting-edge contextual advertising solution.</description>
      <pubDate>Wed, 02 Apr 2008 08:00:00 UT</pubDate>
      <category>TradeDoubler</category>
      <link>http://www.marketingservicestalk.com/news/tro/tro106.html</link>
    </item>
    <item>
      <title>Goldshield picks R.O.Eye for affiliate marketing</title>
      <description>Goldshield, the British pharmaceutical and healthcare company, has announced R.O.EYE as the latest addition to its affiliate marketing programme.</description>
      <pubDate>Fri, 28 Mar 2008 08:00:00 UT</pubDate>
      <category>R.O.EYE</category>
      <link>http://www.marketingservicestalk.com/news/roe/roe108.html</link>
    </item>
    <item>
      <title>TradeDoubler and Search Works scoop awards</title>
      <description>TradeDoubler and The Search Works both picked up accolades at the Revolution and Media Momentum awards, claiming 'Best use of affiliate' and 'Best management team' respectively.</description>
      <pubDate>Thu, 27 Mar 2008 08:00:00 UT</pubDate>
      <category>TradeDoubler</category>
      <link>http://www.marketingservicestalk.com/news/tro/tro105.html</link>
    </item>
    <item>
      <title>ASDA consolidates affiliate marketing onto buy.at</title>
      <description>The affiliate marketing activity aims to increase sales at asda.co.uk while increasing economies of scale. </description>
      <pubDate>Thu, 13 Mar 2008 08:00:00 UT</pubDate>
      <category>buy.at</category>
      <link>http://www.marketingservicestalk.com/news/buy/buy116.html</link>
    </item>
    <item>
      <title>Ticketmaster affiliate scheme launches on buy.at</title>
      <description>Ticketmaster, the world's leading ticketing company, has moved its United Kingdom affiliate programme to the buy.at online affiliate network.</description>
      <pubDate>Fri, 22 Feb 2008 08:00:00 UT</pubDate>
      <category>buy.at</category>
      <link>http://www.marketingservicestalk.com/news/buy/buy115.html</link>
    </item>
    <item>
      <title>Research reveals retail use of affiliate marketing</title>
      <description>The retail industry is increasingly investing in affiliate marketing and sees it as a cost-effective marketing channel, according to research from E-consultancy. </description>
      <pubDate>Thu, 21 Feb 2008 08:00:00 UT</pubDate>
      <category>buy.at</category>
      <link>http://www.marketingservicestalk.com/news/buy/buy114.html</link>
    </item>
    <item>
      <title>AOL acquires UK's buy.at affiliate network</title>
      <description>AOL has acquired buy.at, a leading independent affiliate network that provides a platform for performance based e-commerce marketing programmes to advertisers and publishers.</description>
      <pubDate>Thu, 07 Feb 2008 08:00:00 UT</pubDate>
      <category>buy.at</category>
      <link>http://www.marketingservicestalk.com/news/buy/buy113.html</link>
    </item>
    <item>
      <title>R.O.EYE unveils pioneering new affiliate tool </title>
      <description>R.O.EYE, the UK's largest specialist affiliate marketing agency, has unveiled Icon Planning (IP) - a pioneering new tool for affiliate merchants.</description>
      <pubDate>Wed, 06 Feb 2008 08:00:00 UT</pubDate>
      <category>R.O.EYE</category>
      <link>http://www.marketingservicestalk.com/news/roe/roe107.html</link>
    </item>
    <item>
      <title>R.O.EYE warns affiliates to adopt best practice</title>
      <description>R.O.EYE, the UK's largest specialist affiliate marketing agency, says the affiliate industry must look to establish and adopt best practice, or risk damaging its current rate of rapid growth.</description>
      <pubDate>Tue, 05 Feb 2008 08:00:00 UT</pubDate>
      <category>R.O.EYE</category>
      <link>http://www.marketingservicestalk.com/news/roe/roe106.html</link>
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