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Affiliate marketing
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Boom in search engine marketing
According to a recent survey, search engine marketing is growing faster than expected, while print advertising, direct mails and web development are losing ground.
News from zanox (26 June 2008)
TradeDoubler offers web monetisation makeover
TradeDoubler, the pan-European digital marketing company, has launched a competition for publishers to win dedicated consultancy to help boost their website's earning potential.
News from TradeDoubler ( 6 June 2008)
Zanox opens online-marketing incubator
Zanox, one of the leading global networks for performance-based online marketing, has opened the GAP Campus in Berlin, the central meeting point in zanox for publishers and developers.
News from zanox ( 2 June 2008)
a4uAwards announce 2008 shortlist
The shortlists for this year's a4uAwards have been announced, spotlighting the best affiliate marketing specialists and businesses operating in the GBP3bn online marketing sector.
News from affiliates4u ( 2 June 2008)
Buy.at wins Prudential car and home insurance
RBS Insurance has appointed buy.at to increase sales of Prudential car insurance and home insurance products using affiliate marketing.
News from buy.at (15 May 2008)
HotelConnect books TradeDoubler
TradeDoubler, the pan-European digital marketing company, has been chosen by HotelConnect to manage its affiliate marketing programme in the UK.
News from TradeDoubler (14 May 2008)
British Airways picks affiliate partners
British Airways (BA) has completed its agency pitch to manage the airline's worldwide affiliate marketing programme with contracts being awarded to TradeDoubler and LinkShare.
News from TradeDoubler ( 6 May 2008)
Zanox and ObsessionArt break affiliate ground
Zanox, the global market leader in performance-based multichannel commerce, has partnered with online art retailer ObsessionArt to develop an affiliate marketing campaign.
News from zanox (29 April 2008)
Optimalprint and R.O.EYE strike affiliate deal
Optimalprint.co.uk has appointed R.O.EYE, the first and largest affiliate management agency in the UK, to head its new affiliate marketing programme.
News from R.O.EYE (28 April 2008)
Cleverat meets US affiliates at ad:tech
Cleverat, the UK-based global affiliate network and lead generation specialist, exhibited at ad:tech San Francisco last week.
News from Cleverat (23 April 2008)
Endsleigh extends online reach with buy.at network
Endsleigh Insurance Services is extending its affiliate marketing activity with the addition of the buy.at affiliate network.
News from buy.at (18 April 2008)
td Integral captures customer journey
Digital marketing company TradeDoubler has launched td Integral, its cross-media marketing platform allowing users to track, analyse and optimise their online marketing portfolio.
News from TradeDoubler (14 April 2008)
td AdMatch maximises contextual advertising
TradeDoubler, the global digital marketing company, has launched td AdMatch, its cutting-edge contextual advertising solution.
News from TradeDoubler ( 2 April 2008)
Goldshield picks R.O.Eye for affiliate marketing
Goldshield, the British pharmaceutical and healthcare company, has announced R.O.EYE as the latest addition to its affiliate marketing programme.
News from R.O.EYE (28 March 2008)
TradeDoubler and Search Works scoop awards
TradeDoubler and The Search Works both picked up accolades at the Revolution and Media Momentum awards, claiming 'Best use of affiliate' and 'Best management team' respectively.
News from TradeDoubler (27 March 2008)
ASDA consolidates affiliate marketing onto buy.at
User application article The affiliate marketing activity aims to increase sales at asda.co.uk while increasing economies of scale.
News from buy.at (13 March 2008)
Ticketmaster affiliate scheme launches on buy.at
Ticketmaster, the world's leading ticketing company, has moved its United Kingdom affiliate programme to the buy.at online affiliate network.
News from buy.at (22 February 2008)
Research reveals retail use of affiliate marketing
Technical background article The retail industry is increasingly investing in affiliate marketing and sees it as a cost-effective marketing channel, according to research from E-consultancy.
News from buy.at (21 February 2008)
AOL acquires UK's buy.at affiliate network
AOL has acquired buy.at, a leading independent affiliate network that provides a platform for performance based e-commerce marketing programmes to advertisers and publishers.
News from buy.at ( 7 February 2008)
R.O.EYE unveils pioneering new affiliate tool
R.O.EYE, the UK's largest specialist affiliate marketing agency, has unveiled Icon Planning (IP) - a pioneering new tool for affiliate merchants.
News from R.O.EYE ( 6 February 2008)
R.O.EYE warns affiliates to adopt best practice
R.O.EYE, the UK's largest specialist affiliate marketing agency, says the affiliate industry must look to establish and adopt best practice, or risk damaging its current rate of rapid growth.
News from R.O.EYE ( 5 February 2008)
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