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    <title>Affinity and partnership marketing latest news on Marketingweek Marketplace</title>
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    <description>Affinity and partnership marketing latest news on Marketingweek Marketplace</description>
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    <copyright>Copyright (C)2011 Pro-Talk Ltd. All rights reserved.</copyright>
    <pubDate>Thu, 29 Sep 2011 08:00:00 UT</pubDate>
    <lastBuildDate>Thu, 29 Sep 2011 08:00:00 UT</lastBuildDate>
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      <title>Brand partnership offers theme park promotion</title>
      <description>Touchdown has secured a brand partnership between Chessington World of Adventures and Good Natured smoothie brand Happy Monkey to provide a strong marketing offer.</description>
      <pubDate>Fri, 11 Jun 2010 08:00:00 UT</pubDate>
      <category>Touchdown Brand Affinity Marketing</category>
      <link>http://www.marketingservicestalk.com/news/tod/tod108.html</link>
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      <title>Haygarth creates brand partnership for Rachel's</title>
      <description>Haygarth has designed and implemented a marketing campaign for Rachel's that includes a brand partnership with Emma Bridgewater via an on-pack promotion.</description>
      <pubDate>Wed, 31 Mar 2010 08:00:00 UT</pubDate>
      <category>Haygarth</category>
      <link>http://www.marketingservicestalk.com/news/hay/hay123.html</link>
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      <title>Ebay announces strategic partnership with Octopus</title>
      <description>Ebay Advertising has announced a strategic partnership with Octopus Travel as part of an expansion of its travel products and services category.</description>
      <pubDate>Thu, 21 Jan 2010 08:00:00 UT</pubDate>
      <category>Ebay Advertising</category>
      <link>http://www.marketingservicestalk.com/news/eba/eba101.html</link>
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      <title>Cocktail creates NUS brand affinity partnerships</title>
      <description>Cocktail Marketing has created a series of brand affinity partnerships for the National Union of Students (NUS) Extra card reward scheme.</description>
      <pubDate>Wed, 23 Sep 2009 08:00:00 UT</pubDate>
      <category>Cocktail Marketing</category>
      <link>http://www.marketingservicestalk.com/news/cok/cok172.html</link>
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      <title>Cocktail brand partnership has Disney focus</title>
      <description>A brand partnership between Blockbuster and Clintons Cards has been created by Cocktail Marketing.</description>
      <pubDate>Thu, 23 Jul 2009 08:00:00 UT</pubDate>
      <category>Cocktail Marketing</category>
      <link>http://www.marketingservicestalk.com/news/cok/cok171.html</link>
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      <title>Cocktail appointed for gym benefits programme</title>
      <description>Cocktail Marketing has been appointed by Fitness First to create a new member benefits programme for the health club's new and existing members.</description>
      <pubDate>Wed, 22 Jul 2009 08:00:00 UT</pubDate>
      <category>Cocktail Marketing</category>
      <link>http://www.marketingservicestalk.com/news/cok/cok170.html</link>
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      <title>Cocktail and If Agency develop brand partnership</title>
      <description>Cocktail Marketing and the If Agency have created a brand partnership for Blockbuster with Matalan.</description>
      <pubDate>Tue, 21 Jul 2009 08:00:00 UT</pubDate>
      <category>Cocktail Marketing</category>
      <link>http://www.marketingservicestalk.com/news/cok/cok169.html</link>
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      <title>Headmasters and Cocktail in partnership deal</title>
      <description>Cocktail Marketing has been appointed by Headmasters hairdressers to create brand partnerships for summer 2009.</description>
      <pubDate>Wed, 15 Jul 2009 08:00:00 UT</pubDate>
      <category>Cocktail Marketing</category>
      <link>http://www.marketingservicestalk.com/news/cok/cok168.html</link>
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      <title>Hotel stays and gym trials in brand partnership</title>
      <description>Cocktail Marketing has created a brand partnership for Fitness First with Intercontinental Hotels Group.</description>
      <pubDate>Mon, 11 May 2009 08:00:00 UT</pubDate>
      <category>Cocktail Marketing</category>
      <link>http://www.marketingservicestalk.com/news/cok/cok167.html</link>
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      <title>RSPCA to utilise brand affinity marketing</title>
      <description>Touchdown Brand Affinity Marketing has been selected by the RSPCA to recruit new members for the charity's Animal Action children's club and raise awareness of the club magazine.</description>
      <pubDate>Wed, 22 Apr 2009 08:00:00 UT</pubDate>
      <category>Touchdown Brand Affinity Marketing</category>
      <link>http://www.marketingservicestalk.com/news/tod/tod107.html</link>
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      <title>Blockbuster and Iceland in brand partnership</title>
      <description>Cocktail Marketing has created a brand partnership for Blockbuster with Iceland Foods.</description>
      <pubDate>Tue, 21 Apr 2009 08:00:00 UT</pubDate>
      <category>Cocktail Marketing</category>
      <link>http://www.marketingservicestalk.com/news/cok/cok165.html</link>
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      <title>Iceland and Orion partner for Reading for Life</title>
      <description>Cocktail Marketing has created a brand partnership between Iceland Foods and Orion Children's Books to promote Reading for Life.</description>
      <pubDate>Tue, 21 Apr 2009 08:00:00 UT</pubDate>
      <category>Cocktail Marketing</category>
      <link>http://www.marketingservicestalk.com/news/cok/cok166.html</link>
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      <title>Cocktail partnership to promote Reading for Life</title>
      <description>Cocktail Marketing has created a brand partnership between Robert Wiseman Dairies and Walker Books to promote Reading for Life.</description>
      <pubDate>Tue, 24 Mar 2009 08:00:00 UT</pubDate>
      <category>Cocktail Marketing</category>
      <link>http://www.marketingservicestalk.com/news/cok/cok164.html</link>
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      <title>Lovefilm and Absolute Radio in brand partnership</title>
      <description>Cocktail Marketing has created a three-month brand partnership for Lovefilm with Absolute Radio.</description>
      <pubDate>Wed, 18 Mar 2009 08:00:00 UT</pubDate>
      <category>Cocktail Marketing</category>
      <link>http://www.marketingservicestalk.com/news/cok/cok163.html</link>
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      <title>Touchdown to widen Washington DC appeal</title>
      <description>Touchdown Brand Affinity Marketing is to create and implement a series of brand partnership campaigns for Washington DC Tourism to shift perceptions of the city.</description>
      <pubDate>Wed, 18 Mar 2009 08:00:00 UT</pubDate>
      <category>Touchdown Brand Affinity Marketing</category>
      <link>http://www.marketingservicestalk.com/news/tod/tod106.html</link>
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