Affinity and partnership marketing
(a sub category of Promotions and incentives marketing)
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Affinity and partnership marketing
Latest articles from 'Affinity and partnership marketing'
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Showing 101-118 of 118 articles
Contender prepares new Peppa lines
Licensing.biz has reported that the popular pre-school character Peppa Pig is looking for new licensees and fresh product ranges.
News from Licensing.biz, Dec 4, 2007
Chapman and Weta ink kids TV deal
Two firms have tied up to create children's TV properties, starting with a boy-targeted animated comedy, according to news from Licensing.biz.
News from Licensing.biz, Nov 28, 2007
New Line adds more partners
Forthcoming movies Inkheart and Journey to the Centre of the Earth 3D have secured a number of licensing deals.
News from Licensing.biz, Nov 23, 2007
National Gallery looks to licensing
Samantha Loveday of Licensing.biz reports that the unique assets of the gallery's art and design collection are to be unlocked with new merchandise for the first time.
News from Licensing.biz, Nov 20, 2007
Aardman eyeing up girls' market
Animation specialist Aardman wants to be an expert across all sectors, including children's, family and pre-school, writes Samantha Loveday at Licensing.biz.
News from Licensing.biz, Nov 19, 2007
Paris Hilton eyes up Europe for brand push
Samantha Loveday of Licensing.biz reports that apparel and dolls are among the items that will boost the US heiress' product portfolio throughout 2008.
News from Licensing.biz, Nov 15, 2007
Chorion swoops for Copyrights
Expansion into international territories for Copyrights' portfolio has become key following major acquisition, reports Samantha Loveday of Licensing.biz.
News from Licensing.biz, Nov 12, 2007
Hotels group finds perfect partner in Laithwaites
Cocktail Marketing, the UK's leading partnership marketing agency, has created a partnership promotion with InterContinental Hotels Group and direct wine retailer Laithwaites.
News from Cocktail Marketing, Nov 2, 2007
Ben 10 signs up gift licensees
Apparel and gift licensees are the latest to sign up for the popular Cartoon Network property Ben 10.
News from Licensing.biz, Oct 23, 2007
Beanstalk soars in 2007
Having enjoyed strong growth in the first half of 2007, brand licensing consultancy the Beanstalk Group is looking to further build on its momentum throughout the rest of the year.
News from Licensing.biz, Oct 18, 2007
BBC prepares Christmas kids' DVD blitz
Big-name licences such as Charlie and Lola, LazyTown, Doctor Who and Teletubbies will be seeing some DVD action in the run-up to Christmas.
News from Licensing.biz, Oct 16, 2007
New boys property lures elusive pre-teens
With more kids spending time online than watching TV, Pineapple Squared is launching a new boy brand on the internet to grab a share of the audience.
News from Licensing.biz, Oct 15, 2007
Simpsons branded food coming soon
20th Century Fox LandM has recently secured a number of health-focused food deals, adding to its Simpsons licensed portfolio.
News from Licensing.biz, Oct 11, 2007
BBC bolsters children's portfolio
BBC Worldwide division has secured the global rights to two new pre-school shows, Harry and Toto and 3rd and Bird.
News from Licensing.biz, Oct 10, 2007
UK licensing industry worth over GBP2 billion
The NPD's license tracker values the market at GBP2.4 billion.
News from Licensing.biz, Oct 4, 2007
B2B site arrives for European licensing industry
Intent Media, publisher of eight leading trade publications, has launched the first dedicated online news and networking resource for the European licensing community.
News from Licensing.biz, Sep 28, 2007
Play.com and Red Stripe enter partnership
Cocktail Marketing, the UK partnership marketing agency, has created an on-pack partnership promotion between Play.com and Red Stripe Beer to tie in with the music festival season.
News from Cocktail Marketing, Jun 21, 2007
Partnership deal shakes up boys' toy website
Cocktail Marketing, the partnership marketing agency, has been appointed to create marketing partnerships for Boys Stuff, the dedicated website for boys' toys.
News from Cocktail Marketing, Jun 20, 2007
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Affinity and partnership marketing
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Affinity and partnership marketing:
In this category you will find articles and case studies about affinity and partnership marketing, including brand partnerships, promotional partnerships, loyalty partnerships, affinity marketing and more.
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