Affinity and partnership marketing
(a sub category of Promotions and incentives marketing)
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Affinity and partnership marketing
Latest articles from 'Affinity and partnership marketing'
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Showing 76-100 of 118 articles
Cocktail matches PropertyFinder with Matalan
Cocktail Marketing has created an online partnership for PropertyFinder.com, the UK's fastest-growing property portal, with clothing and homeware retailer Matalan.
News from Cocktail Marketing, Feb 27, 2008
CPS scores with Wembley
Rights agency CPS is to develop a range of licensed products based around the famous stadium, according to Licensing.biz.
News from Licensing.biz, Feb 26, 2008
Jetix inks Oxbow deal
Entertainment firm Jetix has signed a partnership with with snow and surf clothing manufacturer Oxbow, according to Licensing.biz..
News from Licensing.biz, Feb 22, 2008
Cocktail creates Yamaha partnership for LOVEFiLM
Cocktail Marketing has created a marketing partnership for LOVEFiLM, the online DVD rental and movie download company, with Yamaha's range of Digital Sound Projectors.
News from Cocktail Marketing, Feb 21, 2008
Phil McIntyre Entertainment appoints Cocktail
Partnership agency Cocktail Marketing has been appointed by Phil McIntyre Entertainment, the live comedy promoter, to create partnerships that will break the mould of sponsorships.
News from Cocktail Marketing, Feb 15, 2008
Airline drives sales through affinity marketing
Etihad Airways, the UAE's national airline, has appointed partnership marketing specialist Touchdown Brand Affinity Marketing to source prestigious brand partners in the lifestyle sector.
News from Touchdown Brand Affinity Marketing, Feb 15, 2008
Toy Fair 2008 attracts big business
Licensing.biz reports on the biggest deals to emerge at the 2008 Toy Fair in London.
News from Licensing.biz, Feb 4, 2008
Playboy goes mobile with branded games
Samantha Loveday at Licensing.biz reports that THQ Wireless is to exclusively develop branded mobile games for Playboy.
News from Licensing.biz, Feb 1, 2008
EMAP Consumer Media appoints Cocktail Marketing
Cocktail Marketing has been appointed by EMAP Consumer Media to create promotional partnerships that will drive sales through its subscription website and drive data capture through competitions.
News from Cocktail Marketing, Feb 1, 2008
London Toy Fair opens its doors
The London Toy Fair started yesterday at ExCeL with a number of famous faces making an appearance.
News from Licensing.biz, Jan 31, 2008
Kidscreen Summit bags big names
Next month's Kidscreen Summit in New York has signed up big name expert speakers from the licensing industry, according to Licensing.biz.
News from Licensing.biz, Jan 29, 2008
Corgi beams up Star Trek
The toy firm has signed a licensing agreement with CBS Consumer Products for the classic movie franchise, reports Licensing.biz.
News from Licensing.biz, Jan 28, 2008
The Mall appoints Cocktail as partnership agency
Cocktail Marketing has been appointed by The Mall, the UK's leading community shopping centre brand, to create brand loyalty partnerships to reward loyalty and drive sales.
News from Cocktail Marketing, Jan 25, 2008
National Gallery enters licensing arena
A new collection of licensed National Gallery Box Prints will be showcased by King and McGaw at next month's Spring Fair in Birmingham, reports Licensing.biz.
News from Licensing.biz, Jan 22, 2008
Underground Toys grabs Heroes licence
Licensing.biz's Samantha Loveday reports on the exclusive UK licensee for the hit BBC sci-fi drama.
News from Licensing.biz, Jan 21, 2008
Chorion appoints Cocktail as partnership agency
Cocktail Marketing has been appointed by Chorion, a leading global media company, to create promotional partnerships that centre around Chorion's licensed brands.
News from Cocktail Marketing, Jan 18, 2008
InterContinental finds perfect partner in Emap
Cocktail Marketing has created a partnership promotion with InterContinental Hotels Group and EMAP Magazines to run from January for two months.
News from Cocktail Marketing, Jan 14, 2008
PropertyFinder.com appoints Cocktail Marketing
Cocktail Marketing has been appointed by UK property portal PropertyFinder.com to create marketing partnerships to raise brand awareness and drive users to the site.
News from Cocktail Marketing, Jan 14, 2008
Go to Hong Kong with Licensingpages
Licensing.biz reports that Licensingpages, the industry source book, is to run the UK pavilion at summer trade show the Hong Kong Licensing Show.
News from Licensing.biz, Jan 10, 2008
LA Fitness creates partnership with Waterstones
Partnership agency Cocktail Marketing has created a partnership for gym chain LA Fitness with book retailer Waterstones.com around fitness for the new year.
News from Cocktail Marketing, Jan 8, 2008
Explore partners Giraffe for Family Adventures
Partnership marketing agency Cocktail Marketing has created a promotion for Explore, the UK's market leader in adventure holidays, and Giraffe, the group of family-friendly restaurants.
News from Cocktail Marketing, Jan 7, 2008
LOVEFiLM creates partnership with Cannons Gyms
Cocktail Marketing has created a marketing partnership for DVD rental and movie download company LOVEFiLM with health club chain Cannons Health Clubs.
News from Cocktail Marketing, Dec 20, 2007
Barracuda Group appoints Cocktail Marketing
Cocktail Marketing, the loyalty partnership marketing agency, has been appointed by the Barracuda Group to create loyalty brand partnerships across its three leading bar brands.
News from Cocktail Marketing, Dec 18, 2007
Licensing.biz chooses hot properties for 2008
Readers from the licensing news website Licensing.biz have made their predictions for the hottest licences of 2008, with pre-school and publishing sectors rating highly.
News from Licensing.biz, Dec 13, 2007
THQ Wireless secures Star Wars and Indiana Jones
Stuart O'Brien of Licensing.biz reports on an extended deal with Lucasfilm that encompasses wallpapers, ringtones, video and games based on both franchises.
News from Licensing.biz, Dec 6, 2007
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Affinity and partnership marketing
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Affinity and partnership marketing:
In this category you will find articles and case studies about affinity and partnership marketing, including brand partnerships, promotional partnerships, loyalty partnerships, affinity marketing and more.
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