Affinity and partnership marketing
(a sub category of Promotions and incentives marketing)
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Affinity and partnership marketing
Latest articles from 'Affinity and partnership marketing'
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Showing 26-50 of 118 articles
Cocktail creates partnerships for travel magazine
Cocktail Marketing has created a series of brand affinity partnerships for the 'Sunday Times Travel Magazine'.
News from Cocktail Marketing, Oct 6, 2008
Cocktail creates Barry partnership for Play
Cocktail Marketing has created a brand partnership for Play.com with Yates's student loyalty card, Barry.
News from Cocktail Marketing, Sep 23, 2008
Cocktail adds partnerships to British Gas mix
Cocktail Marketing has been appointed as the brand partnership marketing agency for British Gas Homecare Services.
News from Cocktail Marketing, Sep 16, 2008
Cocktail creates student loyalty card partners
Cocktail Marketing has created a series of brand affinity partnerships for Varsity's V Card, a student loyalty scheme with more than 750,000 members.
News from Cocktail Marketing, Aug 29, 2008
Cocktail creates Vue/Audible brand partnership
Cocktail Marketing has created a brand partnership between Vue Cinemas and Audible.co.uk in support of the National Year of Reading.
News from Cocktail Marketing, Aug 14, 2008
Cocktail adds fizz to brand partnership
Cocktail Marketing has created a partnership for Play.com with Cineworld.
News from Cocktail Marketing, Aug 11, 2008
Cocktail Marketing stirs up brand partnership
Cocktail Marketing has created a brand partnership for LOVEFiLM and Dorothy Perkins.
News from Cocktail Marketing, Aug 1, 2008
Ross Noble appoints Cocktail as sponsorship agency
Cocktail Marketing, the brand partnership marketing agency, has been appointed by Ross Noble to create a brand sponsorship partnership for a proposed 2009 UK tour.
News from Cocktail Marketing, Jul 21, 2008
Freeview appoints Cocktail
Cocktail Marketing, the partnership marketing agency, has been appointed by Freeview to create a series of promotional partnerships.
News from Cocktail Marketing, Jul 14, 2008
Smith and Jones Bars appoints Cocktail
Cocktail Marketing has been appointed by the Smith and Jones Bars to create promotional brand partnerships for its Smith and Jones Card reward programme.
News from Cocktail Marketing, Jul 1, 2008
Cocktail creates Johnston Press partnership
Cocktail Marketing, the brand partnership marketing agency, has created a partnership for LOVEFiLM, the online DVD rental and movie download company, with Johnston Press.
News from Cocktail Marketing, Jun 30, 2008
Hammer Horror enters gaming market
Samantha Loveday from Licensing.biz reports that the film brand has linked with Barcrest Group for range of amusement and gaming machines.
News from Licensing.biz, Jun 26, 2008
Mr Lucky Bags sweetens Ben 10
Licensing.biz reports that the confectionery manufacturer has signed a licence to produce the Ben 10 Lucky Bag.
News from Licensing.biz, Jun 24, 2008
Incredible Hulk smashes onto mobile
Samantha Loveday of Licensing.biz reports that Marvel has teamed with Hands-On Mobile for a new game featuring the iconic superhero.
News from Licensing.biz, Jun 19, 2008
Harley Street Skin Clinic appoints Superseeds
Superseeds, the sales promotion agency owned by Cocktail Marketing, has been appointed by Harley Street Medical Skin Clinic to create promotional partnerships and a marketing campaign.
News from Cocktail Marketing, Jun 18, 2008
FME looks to third parties
Licensing.biz reports that FremantleMedia Enterprises is opening its doors to third party brands as it looks to extend its global business strategy.
News from Licensing.biz, Jun 17, 2008
Hit reveals new look for Bob and Thomas
Samantha Loveday of Licensing.biz reports that the popular pre-school TV shows are to move to CGI animation in the 2009 broadcast season.
News from Licensing.biz, Jun 10, 2008
Eddie Izzard appoints Cocktail Marketing
Cocktail Marketing, the UK's leading partnership marketing agency, has been appointed by comedian Eddie Izzard to create a sponsorship partnership for a proposed 2009 UK tour.
News from Cocktail Marketing, Jun 9, 2008
Turner teams with Two Way
Turner Broadcasting has appointed UK interactive company Two Way Media to create 16 games over the next two years for BT Vision's IPTV platform, reports Licensing.biz.
News from Licensing.biz, Jun 9, 2008
Mills and Boon partners Woman's Weekly
Cocktail Marketing has created a partnership promotion with Mills and Boon, the UK's leading publisher in romantic fiction, and Woman's Weekly, IPC's leading woman's weekly title.
News from Cocktail Marketing, Jun 6, 2008
Now LazyTown offers Extra
Licensing.biz reports that popular children's property LazyTown is launching new episodes and a changed format.
News from Licensing.biz, Jun 5, 2008
Timmy's flock keeps growing
Samantha Loveday at Licensing.biz reports that Aardman's new pre-school show has secured master toy and publishing deals.
News from Licensing.biz, Jun 3, 2008
Rosetta Stone appoints Cocktail
Cocktail Marketing, the partnership marketing agency, has been appointed by language teaching solutions provider Rosetta Stone to create promotional partnerships.
News from Cocktail Marketing, Jun 2, 2008
Tanside to work on new Beano and Dandy gift line
Licensing.biz reports that characters such as Bananaman, Desperate Dan, Minnie the Minx and Korky the Cat are included in the new licensing deal.
News from Licensing.biz, May 23, 2008
All-new Marvel brand ready for debut
Licensing.biz reports that Marvel's president is describing Super Hero Squad as a "priority", with the firm looking at toys, TV and other media and consumer products areas.
News from Licensing.biz, May 20, 2008
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Affinity and partnership marketing
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Affinity and partnership marketing:
In this category you will find articles and case studies about affinity and partnership marketing, including brand partnerships, promotional partnerships, loyalty partnerships, affinity marketing and more.
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