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Affinity and partnership marketing

(a sub category of Promotions and incentives marketing)

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Latest articles from 'Affinity and partnership marketing'

News releases from this sub-category

Showing 1-25 of 116 articles

Ebay announces strategic partnership with Octopus

Ebay Advertising has announced a strategic partnership with Octopus Travel as part of an expansion of its travel products and services category.

News from Ebay Advertising, Jan 21, 2010

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Cocktail creates NUS brand affinity partnerships

Cocktail Marketing has created a series of brand affinity partnerships for the National Union of Students (NUS) Extra card reward scheme.

News from Cocktail Marketing, Sep 23, 2009

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Cocktail brand partnership has Disney focus

A brand partnership between Blockbuster and Clintons Cards has been created by Cocktail Marketing.

News from Cocktail Marketing, Jul 23, 2009

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Cocktail appointed for gym benefits programme

Cocktail Marketing has been appointed by Fitness First to create a new member benefits programme for the health club's new and existing members.

News from Cocktail Marketing, Jul 22, 2009

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Cocktail and If Agency develop brand partnership

Cocktail Marketing and the If Agency have created a brand partnership for Blockbuster with Matalan.

News from Cocktail Marketing, Jul 21, 2009

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Headmasters and Cocktail in partnership deal

Cocktail Marketing has been appointed by Headmasters hairdressers to create brand partnerships for summer 2009.

News from Cocktail Marketing, Jul 15, 2009

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Hotel stays and gym trials in brand partnership

Cocktail Marketing has created a brand partnership for Fitness First with Intercontinental Hotels Group.

News from Cocktail Marketing, May 11, 2009

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RSPCA to utilise brand affinity marketing

Touchdown Brand Affinity Marketing has been selected by the RSPCA to recruit new members for the charity's Animal Action children's club and raise awareness of the club magazine.

News from Touchdown Brand Affinity Marketing, Apr 22, 2009

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Blockbuster and Iceland in brand partnership

Cocktail Marketing has created a brand partnership for Blockbuster with Iceland Foods.

News from Cocktail Marketing, Apr 21, 2009

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Iceland and Orion partner for Reading for Life

Cocktail Marketing has created a brand partnership between Iceland Foods and Orion Children's Books to promote Reading for Life.

News from Cocktail Marketing, Apr 21, 2009

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Cocktail partnership to promote Reading for Life

Cocktail Marketing has created a brand partnership between Robert Wiseman Dairies and Walker Books to promote Reading for Life.

News from Cocktail Marketing, Mar 24, 2009

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Lovefilm and Absolute Radio in brand partnership

Cocktail Marketing has created a three-month brand partnership for Lovefilm with Absolute Radio.

News from Cocktail Marketing, Mar 18, 2009

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Touchdown to widen Washington DC appeal

Touchdown Brand Affinity Marketing is to create and implement a series of brand partnership campaigns for Washington DC Tourism to shift perceptions of the city.

News from Touchdown Brand Affinity Marketing, Mar 18, 2009

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Cocktail cooks up Little Chef partnerships

Little Chef has appointed Cocktail Marketing to create a series of brand marketing and promotional partnerships.

News from Cocktail Marketing, Mar 3, 2009

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Cocktail to create Blockbuster partnerships

Cocktail Marketing has been appointed by Blockbuster to create promotional partnerships in the UK.

News from Cocktail Marketing, Feb 20, 2009

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Cocktail creates partnerships for NUS card scheme

Cocktail Marketing has been appointed by the NUS Services to create promotional brand partnerships for its NUS Extra Card reward programme.

News from Cocktail Marketing, Jan 26, 2009

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Brand partnership for Fish4 and FHM.com

Cocktail Marketing has created a brand partnership for fish4jobs with FHM.com.

News from Cocktail Marketing, Jan 19, 2009

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Cocktail creates partnerships for Barracuda Group

Cocktail Marketing has been appointed by Barracuda Group to create loyalty brand partnerships across its three bar brands.

News from Cocktail Marketing, Jan 16, 2009

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Cocktail makes it happen for Optimum and Bourjois

Cocktail Marketing has created a brand partnership for Optimum Releasing with Mini Bourjois to promote the DVD release of Make It Happen, released on 29 December 2008.

News from Cocktail Marketing, Dec 22, 2008

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HJM creates affinity deals for Bauer publications

Howse Jackson Marketing (HJM) and Bauer Media have agreed an affinity partnership involving some of the media owner's key titles.

News from Howse Jackson Marketing, Dec 17, 2008

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Cocktail creates Lovefilm and Tourism NT link

Cocktail Marketing has created a partnership for Lovefilm with Baz Luhrmann's 'Australia' film, starring Nicole Kidman, and Tourism NT.

News from Cocktail Marketing, Dec 8, 2008

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Cocktail creates Holiday Inn and FF partnership

Cocktail Marketing has created a partnership between Holiday Inn (Intercontinental Hotels Group) and the Famous Five (FF) brand from the portfolio of Chorion Rights.

News from Cocktail Marketing, Oct 29, 2008

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Cocktail creates partnerships for Madame Tussauds

Cocktail Marketing has been appointed by Madame Tussauds to create brand promotional partnerships.

News from Cocktail Marketing, Oct 13, 2008

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Cocktail creates partnerships for travel magazine

Cocktail Marketing has created a series of brand affinity partnerships for the 'Sunday Times Travel Magazine'.

News from Cocktail Marketing, Oct 6, 2008

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Cocktail creates Barry partnership for Play

Cocktail Marketing has created a brand partnership for Play.com with Yates's student loyalty card, Barry.

News from Cocktail Marketing, Sep 23, 2008

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Showing 1-25 of 116 articles

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What is it?

Affinity and partnership marketing:

In this category you will find articles and case studies about affinity and partnership marketing, including brand partnerships, promotional partnerships, loyalty partnerships, affinity marketing and more.

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