Web analytics and usability

(a sub category of Online marketing services)

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Showing 151-154 of 154 articles

HotelConnect uses speed-trap to track site visits

Hotel booking agency HotelConnect has used e-business intelligence company speed-trap's web measurement and user journey analysis tool to track how visitors are using its website.

News from speed-trap, Mar 22, 2007

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Statistics program offers advanced graphics

GenStat 9 offers a range of analytical techniques backed up with state of the art graphics, a friendly graphical user interface and comprehensive statistical programming facilities.

News from Adept Scientific, Mar 21, 2007

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IDM selects Horizon as tool for DM education

Market Location's online b2b analysis tool, Horizon, has been chosen by the Institute of Direct Marketing to give students of the IDM Certificate in B2B Marketing practical interactive exercise.

News from Market Location, Mar 19, 2007

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Contextual innovation delivers user-centric design

Human Factors International offers brand owners an event to explain its design methodology encapsulating the usability of products to create immediate consumer appeal and competitive edge.

News from Human Factors International, Mar 6, 2007

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Showing 151-154 of 154 articles

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What is it?

Web analytics and usability:

In this category you will find articles and case studies from companies specialising in website analytics and usability, which enable marketers to fully understand the value of their web-marketing activities.

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