Web analytics and usability
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Web analytics and usability
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Showing 101-125 of 154 articles
EF Education First selects Omniture
EF Education First has asked Omniture to help optimise its international business operations, better convert website visits into enquiries and improve online sales.
News from Omniture, Apr 28, 2008
Sitemorse partners Intellitracker on analytics
Sitemorse has announced a new Sitemorse module to check for the presence and correct installation of web analytics page tags.
News from Intellitracker, Apr 28, 2008
Speed-Trap wins Queen's Award for Enterprise
British internet software developer Speed-Trap is Queen's Award for Enterprise Innovation category winner.
News from speed-trap, Apr 23, 2008
Best practice makes perfect
Having a Web 2.0 site for the sake of it is a very dangerous thing to consider, cool as it may be, argues Conrad Bennett, Technical Services Director, WebTrends.
News from WebTrends, Apr 21, 2008
Tracking user engagement with websites
Conrad Bennett, Technical Services Director of web analytics provider WebTrends, discusses the flaws in various forms of web measurement.
News from WebTrends, Apr 16, 2008
Understanding the behaviour behind the statistics
Web analytics give marketers a fascinating insight into their customers, explains Jeremy Willmott, User Experience and Design Manager at Visit London.
News from WebTrends, Apr 14, 2008
Embrace consumer participation with your brand
Colette Wade, Marketing Director at WebTrends, argues that in online virtual world Second Life you can be whoever you want to be - it's why most avatars are young, slim and attractive.
News from WebTrends, Apr 11, 2008
Analytics consultancy helps Virgin soar
Virgin Atlantic needed to ensure that its website was performing at the optimum level and, as one of its first steps to achieving this goal, invested in web analytics from WebTrends.
News from WebTrends, Apr 8, 2008
To blog or not to blog?
Conrad Bennett, technical services director at marketing intelligence and web analytics specialist WebTrends, discusses why a blog is worth serious consideration.
News from WebTrends, Apr 2, 2008
Human Factors debates cross-cultural design
At CHI 2008 on 10 April, Elisa del Galdo, Human Factors International's Chief of Technical Staff EMEA, will present "What about a 'local' wrapper around a 'universal' core?"
News from Human Factors International, Mar 28, 2008
Web analytics - is it time for change?
Following an extensive survey of the marketplace, UK-based firm Intellitracker is introducing a new approach to web analytics.
News from Intellitracker, Mar 25, 2008
Gomez offers Google AdWords performance testing
Gomez, a leading provider of web experience management solutions, is offering a Google AdWords landing page performance testing service.
News from Gomez, Mar 20, 2008
Speed-Trap enables real-time decision making
Speed-Trap's Real-Time Engine provides marketers with crucial customer data within milliseconds of their arrival online to enable targeted online advertising campaigns.
News from speed-trap, Mar 19, 2008
Omniture unveils TestandTarget to aid conversion
The technologies of TouchClarity and Offermatica have been combined into a single tool and will be marketed as Omniture TestandTarget.
News from Omniture, Mar 10, 2008
Omniture Announces SiteCatalyst 14
SiteCatalyst 14 with advanced support for rich media delivers a new user interface and unifies UI across all Omniture products.
News from Omniture, Mar 6, 2008
LV= chooses Site Intelligence for online analysis
The UK's largest friendly society LV= (formerly Liverpool Victoria) is using Site Intelligence to help monitor its rapidly growing online presence.
News from Site Intelligence, Feb 29, 2008
Sports franchises use Omniture for social media
Major League Baseball, Major League Soccer, the NBA, NFL, NHL, the Premier League, and Germany's Spox.com use Omniture to get closer to their fans.
News from Omniture, Feb 29, 2008
Fathom selects Alterian's Enterprise Marketing
Fathom SEO, a leader in ethical search marketing and placement, has selected the Alterian Marketing Services Platform to provide clients with enhanced analytics-based marketing capabilities.
News from Alterian, Feb 28, 2008
Vignette makes the web personal
Expanding on its Web Experience Platform, Vignette, has announced three new products targeting organisations that want to deliver more personal and engaging web experiences.
News from Vignette UK, Feb 27, 2008
Omniture doubles La Redoute email conversions
French online retailer La Redoute has boosted its email marketing sale conversion rates by up to 100 per cent using Omniture SiteCatalyst, the web analytics platform.
News from Omniture, Feb 25, 2008
Tealeaf to help Rightmove deliver more leads
Rightmove, the UK's largest property website, has selected the Tealeaf CX suite to help enhance the online experience of visitors to its website.
News from Tealeaf, Feb 25, 2008
Eye-tracking technology optimises web design
A new venture from MBAs at Said Business School, University of Oxford, optimises webpage and email design using state of the art eye-tracking technology.
News from Realeyes Data Services, Feb 20, 2008
Serenata Flowers adopts Omniture
A leading online flower retailer has chosen Omniture's automated on-site testing to maximise visit-to-sales conversion.
News from Omniture, Feb 13, 2008
Survey shows marketers' investment priorities
The road to customer centricity sees analytics keeping pace with digital marketing spend as seven out of ten cite investment in this area as key priority for 2008.
News from Alterian, Feb 7, 2008
Casio implements Omniture for UK growth
Omniture, a provider of online business optimisation software, has been chosen by electronics firm Casio as a foundation for the company's online operations and to drive UK expansion.
News from Omniture, Feb 4, 2008
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Web analytics and usability:
In this category you will find articles and case studies from companies specialising in website analytics and usability, which enable marketers to fully understand the value of their web-marketing activities.
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