Web analytics and usability

(a sub category of Online marketing services)

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Latest articles from 'Web analytics and usability'

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Showing 51-75 of 154 articles

Redeye digital marketing seminar at TFM and A show

Redeye has announced that it is to hold a digital marketing seminar at the Technology for Marketing and Advertising (TFM and A) show on 25 February 2009 at Earls Court 2, London.

News from RedEye, Feb 17, 2009

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Intellitracker launches Visitor Profile module

Intellitracker has announced the imminent release of Visitor Profile, a new Intellitracker Enterprise module, which will be unveiled at TFM and A.

News from Intellitracker, Feb 13, 2009

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Omniture certifies Acceleration as partner

Omniture has announced that it has certified Acceleration, an online marketing consultancy, as a Platinum Professional Services Partner.

News from Omniture, Feb 6, 2009

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42% of banner ad impressions are not delivered

Fournaise has revealed that across all the online campaigns it audit-tracked, 42 per cent of the impressions bought for online banner/display ads were not delivered by online media owners.

News from Fournaise Marketing Group, Jan 30, 2009

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Cotswold Outdoor selects Coremetrics

Coremetrics has been selected by Cotswold Outdoor to provide real-time, actionable data around its e-commerce strategy to increase revenue and customer engagement.

News from Coremetrics, Jan 29, 2009

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Coremetrics reveals digital marketing headaches

Research by Coremetrics has revealed that 79 per cent of online retailers in the UK are suffering from digital marketing headaches, signalling a need for greater education in campaign analysis.

News from Coremetrics, Jan 23, 2009

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Intellitracker showcases Visitor Profile at expo

Intellitracker is to showcase its Intellitracker Enterprise visitor-centric web analytics platform at Technology for Marketing and Advertising 2009 on 24-25 February at Earls Court Two, London.

News from Intellitracker, Jan 15, 2009

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Iris launched to make reporting more efficient

Redeye has launched Iris (individual reporting, intelligent segmentation), an online reporting interface.

News from RedEye, Jan 13, 2009

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Lynchpin creates tracking system for Skyscanner

Lynchpin Analytics has been appointed as a partner by Skyscanner to track the revenue it creates for airlines.

News from Lynchpin, Dec 24, 2008

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Zanox enters open beta for publisher statistics

Zanox has announced that it is entering an open beta phase for its new generation of publisher statistics.

News from zanox, Dec 22, 2008

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Webtrends announces HMV kiosk partnership

Webtrends has announced a partnership with HMV to deliver insight and track user interaction with the retailer's in-store transactional and information point kiosks.

News from WebTrends, Dec 18, 2008

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Long Tall Sally selects Coremetrics Analytics

Coremetrics has been appointed by Long Tall Sally to deliver Coremetrics Analytics, which will provide reliable, actionable data to maximise online marketing investment and drive sales.

News from Coremetrics, Dec 11, 2008

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Web analytics market 'recession-proof'

Intellitracker expects the web analytics market to continue to grow throughout 2009 and believes that the need for such services is, to a certain extent, recession-proof.

News from Intellitracker, Nov 27, 2008

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Confirmit provides data solution to NRC

Confirmit has been selected by Nippon Research Center (NRC) to conduct its web-based survey projects, clean and process survey data and provide online reporting access to its clients.

News from Confirmit, Nov 12, 2008

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Webtrends updates software to incorporate Android

Webtrends has updated its on-demand software to incorporate Google Android into its reports, enabling customers to track user behaviour from mobile platforms and browsers.

News from WebTrends, Nov 4, 2008

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Speed-Trap signs integration agreement

Zencos has signed a partnership agreement with Speed-Trap to provide implementation and integration services and act as a reseller of Speed-Trap technology in North America.

News from speed-trap, Oct 31, 2008

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Anglia Co-op selects Speed-Trap 6.1

Speed-Trap has revealed how its online customer insight software is helping Anglia Co-operative develop and grow its online business.

News from speed-trap, Oct 24, 2008

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Webtrends comments on Google gambling decision

Webtrends has commented on the recent overturn by Google of the UK's ban on gambling advertising.

News from WebTrends, Oct 24, 2008

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Maxymiser increases online ticket sales

Maxymiser has revealed how it has helped National Express increase its online coach ticket sales by 14.4 per cent.

News from Maxymiser, Oct 23, 2008

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EMB and Alterian join forces for data management

EMB Marketing Sciences has announced that it has teamed up with Alterian to manage customer data for visualisation and multi-channel marketing execution.

News from EMB Marketing Sciences, Oct 22, 2008

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Content Delta enables online visitor segmentation

Maxymiser has announced the launch of Content Delta, an online optimisation tool designed to achieve higher conversion and revenue by segmenting online visitors.

News from Maxymiser, Oct 10, 2008

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Confirmit and Cisco Webex present webinar

Confirmit has joined forces with Cisco Webex to deliver a webcast highlighting the strategic impetus behind Cisco Webex's decision to implement a voice of the customer programme.

News from Confirmit, Oct 9, 2008

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Ghd selects Speed-Trap customer insight software

Speed-Trap has announced that Ghd has selected its customer insight software to optimise its global website's performance in terms of maximising campaigns and conversion rates.

News from speed-trap, Oct 8, 2008

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Lixto enhances web data extraction software suite

Lixto Software has announced the release of version five of its web data extraction software suite, which comprises the Lixto Visual Developer and the Lixto Transformation Server.

News from Lixto, Oct 6, 2008

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Intellitracker partners with Communigator

Intellitracker and Communigator have agreed to work together to offer an integrated enterprise-strength web analytics and e-mail service.

News from Intellitracker, Oct 2, 2008

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Showing 51-75 of 154 articles

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What is it?

Web analytics and usability:

In this category you will find articles and case studies from companies specialising in website analytics and usability, which enable marketers to fully understand the value of their web-marketing activities.

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