Web analytics and usability
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Web analytics and usability
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Showing 26-50 of 154 articles
Coremetrics enhancements span key applications
Coremetrics has announced enhancements to the Coremetrics Continuous Optimisation Platform, a system that addresses the need to more successfully convert and retain customers online.
News from Coremetrics, Oct 13, 2009
Onesource adds context to web-traffic intelligence
Trovus and Onesource Information Services have joined forces to help companies make better and more immediate use of the actionable intelligence gained from website traffic.
News from Trovus, Oct 9, 2009
Web analytics can boost business, report says
Site Intelligence has released a study that reveals that web analytics can boost business significantly but only if companies can stop themselves drowning in the vast amount of customer data.
News from Site Intelligence, Sep 30, 2009
Quova to focus on geotargeting benefits at Ad:Tech
Quova is to present a session entitled 'Using Location to Increase Web Conversions' at Ad:Tech London on 23 September 2009 at Olympia.
News from Quova, Sep 24, 2009
Coremetrics to maximise Lipsy marketing ROI
Lipsy has selected Coremetrics to identify the most powerful branding influences in the women's fashion retailer's online marketing strategy and maximise marketing return on investment (ROI).
News from Coremetrics, Sep 10, 2009
EMB Media Optimiser evaluates marketing campaigns
EMB Marketing Sciences has launched web-based product - EMB Media Optimiser - that can provide a detailed evaluation of both above-the-line and direct marketing campaigns.
News from EMB Marketing Sciences, Sep 8, 2009
CMO website acts as digital marketing resource
Omniture has announced the launch of CMO, a website designed to provide chief marketing officers with insight and resources on digital marketing.
News from Omniture, Sep 2, 2009
Nearcode tool implemented on Kellogg's site
Capscan has announced that its Nearcode 'nearest' look-up tool has been implemented by Magnetic North on the Kellogg's and Swimming homepage.
News from Capscan, Aug 19, 2009
Coremetrics drives conversions at Virgin Holidays
Coremetrics has been selected by Virgin Holidays to drive conversions and bookings and increase average transaction values.
News from Coremetrics, Jul 27, 2009
Gap closing between free and paid-for analytics
A survey by Lynchpin and E-consultancy has revealed that the human touch is still the answer when it comes to understanding online behaviour and shaping digital strategy.
News from Lynchpin, Jul 8, 2009
Marketing Warehouse On-Premise launched
Webtrends has announced the availability of the Webtrends Marketing Warehouse On-Premise product.
News from WebTrends, Jul 6, 2009
Speed-Trap Tag-Free technology enhanced
Speed-Trap has extended its Tag-Free Dynamic Collection technology to capture data from website visitors accessing sites via almost any mobile device.
News from speed-trap, Jul 2, 2009
Upgrades help users tailor online content
Coremetrics has announced significant enhancements to three of its key applications: Search, Livemail, and Intelligent Offer.
News from Coremetrics, Jun 1, 2009
Facebook app measurement solution launched
Omniture has announced the launch of App Measurement for Facebook, a solution that enables Omniture Sitecatalyst customers to measure the popularity and success of Facebook applications.
News from Omniture, Jun 1, 2009
Gomez provides web load-testing service
Gomez has won a contract to provide Live Nation with on-demand services that will enable it to test and monitor the performance of its revamped website portfolio before and after it goes live.
News from Gomez, May 28, 2009
Digital campaigns 'cannot be viewed in isolation'
Lynchpin has explained the importance of understanding the interactions and reactions between all channels to get a clear sense of the impact of marketing campaigns.
News from Lynchpin, May 27, 2009
Send Time Optimisation enhances e-mail engagement
Silverpop has announced the addition of Send Time Optimisation to its Engage online marketing suite.
News from Silverpop, May 13, 2009
Videoplaza selects Akamai Media Delivery solution
Akamai Technologies has announced that Videoplaza, a Sweden-based provider of video marketing technology and services, has implemented its Media Delivery solution.
News from Akamai Technologies, Apr 29, 2009
Coremetrics to measure online initiative success
Express Gifts has selected Coremetrics to analyse and evaluate data across its online marketing campaigns and web properties.
News from Coremetrics, Apr 29, 2009
Akamai site accelerator doubles Office sales
Akamai Technologies has announced that footwear retailer Office doubled its online sales while using its Dynamic Site Accelerator.
News from Akamai Technologies, Apr 29, 2009
Omniture suite selected by John Lewis Direct
John Lewis Direct has chosen the Omniture Online Marketing Suite to help ensure its e-commerce strategy is driven by analytics, and using that insight to create personalised experiences for customers.
News from Omniture, Apr 24, 2009
Getting the most from web analytics tools
Andrew Hood, managing director of Lynchpin, has explained how marketers can get the most from their web analytics tools.
News from Lynchpin, Apr 15, 2009
Firms urged to align website and business goals
Collette Wade, marketing director EMEA at Webtrends, has considered what web key performance indicators (KPIs) mean for marketers' businesses.
News from WebTrends, Apr 15, 2009
Newspapers utilise G2 Discovery analytics
Alterian has revealed how organisations in the newspaper industry are utilising the G2 Discovery analytical tool to segment target audiences, and maximise customer loyalty and retention.
News from Alterian, Apr 10, 2009
TDMN to utilise Astech Maax marketing solution
Astech Intermedia, the news media division of Smartfocus, has been selected by the Dallas Morning News (TDMN) to provide its fully managed marketing automation and analytics software.
News from smartFOCUS, Mar 31, 2009
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Web analytics and usability:
In this category you will find articles and case studies from companies specialising in website analytics and usability, which enable marketers to fully understand the value of their web-marketing activities.
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