Web analytics and usability
(a sub category of Online marketing services)
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Latest articles from 'Web analytics and usability'
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Showing 1-25 of 138 articles
Webtrends Analytics measures Facebook activities
Webtrends has announced Facebook measurement capabilities within Webtrends Analytics, which provides comprehensive tracking and measurement for the activities that happen inside Facebook.
News from Webtrends, Mar 3, 2010
Webcredible releases website accessibility report
Webcredible has launched its 2010 E-commerce Accessibility Report, which suggests that BandQ and John Lewis are the leading high-street retailers in website accessibility.
News from Webcredible, Feb 19, 2010
Gomez explains importance of web load testing
A study published by Gomez has revealed that customer frustration with website performance during peak traffic times has a negative impact on business results.
News from Gomez, Feb 10, 2010
Met Office selects Webcredible usability testing
Webcredible has been appointed by the Met Office for a usability testing project on its website.
News from Webcredible, Feb 3, 2010
User experience is vital, website survey finds
Research by Webcredible has suggested that news and media company websites are the easiest-to-use websites, followed by travel sites and utility websites.
News from Webcredible, Jan 21, 2010
Monitis launches Website Instant Check tool
Monitis has announced the launch of Website Instant Check, a free service that enables companies to check website response times from different locations.
News from Monitis, Dec 11, 2009
Intellitracker Enterprise shows marketing value
Intellitracker has released Intellitracker Enterprise R6.3, which includes two features that enable users to fully understand the value of their marketing activities.
News from Intellitracker, Dec 7, 2009
Report reveals benefits of geolocation technology
Quova has announced the findings of a Quocirca research report entitled 'Customers in the Real World', which examines the benefits of using geographical website targeting for online businesses.
News from Quova, Dec 3, 2009
Thomas Cook selects Site Intelligence analytics
Site Intelligence has been selected as the group-wide supplier of e-commerce analytics and business intelligence for Thomas Cook Group.
News from Site Intelligence, Nov 25, 2009
Coremetrics enhancements span key applications
Coremetrics has announced enhancements to the Coremetrics Continuous Optimisation Platform, a system that addresses the need to more successfully convert and retain customers online.
News from Coremetrics, Oct 13, 2009
Onesource adds context to web-traffic intelligence
Trovus and Onesource Information Services have joined forces to help companies make better and more immediate use of the actionable intelligence gained from website traffic.
News from Trovus, Oct 9, 2009
Web analytics can boost business, report says
Site Intelligence has released a study that reveals that web analytics can boost business significantly but only if companies can stop themselves drowning in the vast amount of customer data.
News from Site Intelligence, Sep 30, 2009
Quova to focus on geotargeting benefits at Ad:Tech
Quova is to present a session entitled 'Using Location to Increase Web Conversions' at Ad:Tech London on 23 September 2009 at Olympia.
News from Quova, Sep 24, 2009
Coremetrics to maximise Lipsy marketing ROI
Lipsy has selected Coremetrics to identify the most powerful branding influences in the women's fashion retailer's online marketing strategy and maximise marketing return on investment (ROI).
News from Coremetrics, Sep 10, 2009
EMB Media Optimiser evaluates marketing campaigns
EMB Marketing Sciences has launched web-based product - EMB Media Optimiser - that can provide a detailed evaluation of both above-the-line and direct marketing campaigns.
News from EMB Marketing Sciences, Sep 8, 2009
CMO website acts as digital marketing resource
Omniture has announced the launch of CMO, a website designed to provide chief marketing officers with insight and resources on digital marketing.
News from Omniture, Sep 2, 2009
Nearcode tool implemented on Kellogg's site
Capscan has announced that its Nearcode 'nearest' look-up tool has been implemented by Magnetic North on the Kellogg's and Swimming homepage.
News from Capscan, Aug 19, 2009
Coremetrics drives conversions at Virgin Holidays
Coremetrics has been selected by Virgin Holidays to drive conversions and bookings and increase average transaction values.
News from Coremetrics, Jul 27, 2009
Gap closing between free and paid-for analytics
A survey by Lynchpin and E-consultancy has revealed that the human touch is still the answer when it comes to understanding online behaviour and shaping digital strategy.
News from Lynchpin, Jul 8, 2009
Marketing Warehouse On-Premise launched
Webtrends has announced the availability of the Webtrends Marketing Warehouse On-Premise product.
News from WebTrends, Jul 6, 2009
Speed-Trap Tag-Free technology enhanced
Speed-Trap has extended its Tag-Free Dynamic Collection technology to capture data from website visitors accessing sites via almost any mobile device.
News from speed-trap, Jul 2, 2009
Upgrades help users tailor online content
Coremetrics has announced significant enhancements to three of its key applications: Search, Livemail, and Intelligent Offer.
News from Coremetrics, Jun 1, 2009
Facebook app measurement solution launched
Omniture has announced the launch of App Measurement for Facebook, a solution that enables Omniture Sitecatalyst customers to measure the popularity and success of Facebook applications.
News from Omniture, Jun 1, 2009
Gomez provides web load-testing service
Gomez has won a contract to provide Live Nation with on-demand services that will enable it to test and monitor the performance of its revamped website portfolio before and after it goes live.
News from Gomez, May 28, 2009
Digital campaigns 'cannot be viewed in isolation'
Lynchpin has explained the importance of understanding the interactions and reactions between all channels to get a clear sense of the impact of marketing campaigns.
News from Lynchpin, May 27, 2009
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What is it?
Web analytics and usability:
In this category you will find articles and case studies from companies specialising in website analytics and usability, which enable marketers to fully understand the value of their web-marketing activities.
Featured articles
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Webtrends Analytics measures Facebook activities
Webtrends has announced Facebook measurement capabilities within Webtrends Analytics, which provides comprehensive tracking and measurement for the activities that happen inside Facebook.
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