Web analytics and usability
(a sub category of Online marketing services)
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Web analytics and usability
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Latest articles from 'Web analytics and usability'
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Showing 1-25 of 154 articles
Maxymiser enhances Crew Clothing web experience
Crew Clothing has partnered with online conversion management specialist Maxymiser to improve customer engagement and boost online sales.
News from Maxymiser, Aug 27, 2010
Speed-Trap 7.1 offers real-time trigger components
Software components from Speed-Trap enable developers to build online applications with built-in real-time triggers that can push content into a page based on the actions of each individual visitor.
News from Speed-Trap, Aug 16, 2010
Cyber-Duck utilises Tobii eye-tracking technology
Cyber-Duck has bought the Tobii T60 Eye Tracker to provide its clients with user-generated feedback throughout the process of web production and software-as-a-service usability testing.
News from Cyber-Duck, Aug 2, 2010
Globalmaxer MVT has cultural testing properties
International SEO agency Oban Multilingual has launched Globalmaxer, a multivariate testing tool (MVT) with cultural testing properties.
News from Oban Multilingual, Jul 28, 2010
Intellitracker enhances behavioural targeting
Intellitracker has released Enterprise R6.4, which includes a new audience selection system and two updated report templates to enhance behavioural targeting.
News from Intellitracker, Jun 16, 2010
Maxymiser optimises Kwik Fit Insurance website
Kwik Fit Insurance has appointed conversion management specialist Maxymiser to improve online customer engagement and provide scientific proof of winning web content.
News from Maxymiser, Jun 11, 2010
Webtrends offers Cineworld Facebook insight
Cineworld has appointed web analytics specialist Webtrends to gain a unique insight into the performance of its Facebook marketing investments.
News from Webtrends, Jun 4, 2010
PKR selects Maxymiser to improve user experience
Online poker operator PKR has selected Maxymiser to improve its online user experience in a bid to drive up customer acquisition.
News from Maxymiser, Jun 2, 2010
Webcredible conducts Avery site usability testing
Webcredible has been selected by Avery Dennison for a usability testing project on the Avery Brand and Print website.
News from Webcredible, May 13, 2010
Goto Metrics unveils Data Analysis Suite v2.0
Goto Metrics has introduced Version 2.0 of its Data Analysis Suite, aimed at enabling users to aggregate, analyse, and visualise data through a versatile intuitive platform.
News from Goto Metrics, May 12, 2010
Paddy Power selects Netinsight web analytics
Paddy Power has selected Unica's Netinsight web analytics solution to provide advanced player-level web analytics and optimise its online customer experience.
News from Unica, May 7, 2010
Maxymiser manages Bmibaby's online conversions
Bmibaby has partnered with online conversion management company Maxymiser to drive web sales and boost its online presence.
News from Maxymiser, May 6, 2010
Intellitracker Enterprise enhances site experience
Intellitracker has announced that it will be providing its Intellitracker Enterprise web analytics and marketing optimisation platform to Butlins, 'Evening Standard' and Transport Direct.
News from Intellitracker, Apr 23, 2010
Lixto launches Price Intelligent Suite SaaS
Lixto Software has released its Price Intelligent Suite of solutions said to deliver real-time competitive price advantage for consumer products and the travel and transport industries.
News from Lixto, Apr 21, 2010
Hotel group benefits from conversion optimisation
Macdonald Hotels has invested in a service offered by Redeye to help clients improve conversion, known as conversion optimisation.
News from Redeye, Mar 31, 2010
Impression Attribution analyses Facebook impact
Coremetrics has announced enhancements to Impression Attribution that enable businesses to accurately analyse how Facebook presence and investments drive key business objectives.
News from Coremetrics, Mar 24, 2010
Webtrends Analytics measures Facebook activities
Webtrends has announced Facebook measurement capabilities within Webtrends Analytics, which provides comprehensive tracking and measurement for the activities that happen inside Facebook.
News from Webtrends, Mar 3, 2010
Webcredible releases website accessibility report
Webcredible has launched its 2010 E-commerce Accessibility Report, which suggests that BandQ and John Lewis are the leading high-street retailers in website accessibility.
News from Webcredible, Feb 19, 2010
Gomez explains importance of web load testing
A study published by Gomez has revealed that customer frustration with website performance during peak traffic times has a negative impact on business results.
News from Gomez, Feb 10, 2010
Met Office selects Webcredible usability testing
Webcredible has been appointed by the Met Office for a usability testing project on its website.
News from Webcredible, Feb 3, 2010
User experience is vital, website survey finds
Research by Webcredible has suggested that news and media company websites are the easiest-to-use websites, followed by travel sites and utility websites.
News from Webcredible, Jan 21, 2010
Monitis launches Website Instant Check tool
Monitis has announced the launch of Website Instant Check, a free service that enables companies to check website response times from different locations.
News from Monitis, Dec 11, 2009
Intellitracker Enterprise shows marketing value
Intellitracker has released Intellitracker Enterprise R6.3, which includes two features that enable users to fully understand the value of their marketing activities.
News from Intellitracker, Dec 7, 2009
Report reveals benefits of geolocation technology
Quova has announced the findings of a Quocirca research report entitled 'Customers in the Real World', which examines the benefits of using geographical website targeting for online businesses.
News from Quova, Dec 3, 2009
Thomas Cook selects Site Intelligence analytics
Site Intelligence has been selected as the group-wide supplier of e-commerce analytics and business intelligence for Thomas Cook Group.
News from Site Intelligence, Nov 25, 2009
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Web analytics and usability
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Web analytics and usability:
In this category you will find articles and case studies from companies specialising in website analytics and usability, which enable marketers to fully understand the value of their web-marketing activities.
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