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    <title>Multimedia latest news on Marketingweek Marketplace</title>
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    <description>Multimedia latest news on Marketingweek Marketplace</description>
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    <copyright>Copyright (C)2011 Pro-Talk Ltd. All rights reserved.</copyright>
    <pubDate>Thu, 29 Sep 2011 08:00:00 UT</pubDate>
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      <title>Web TV to monetise E Online UK video content</title>
      <description>Web TV Enterprise has been appointed by E Online to monetise the entertainment broadcaster's UK website video content.</description>
      <pubDate>Tue, 03 Aug 2010 08:00:00 UT</pubDate>
      <category>Web TV Enterprise</category>
      <link>http://www.marketingservicestalk.com/news/wev/wev110.html</link>
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      <title>Corporation Pop produces video for Bench clothing</title>
      <description>Corporation Pop has produced a two-minute video for urban lifestyle brand Bench, raising awareness of its new summer clothing range 'Power and Glory'.</description>
      <pubDate>Wed, 21 Jul 2010 08:00:00 UT</pubDate>
      <category>Corporation Pop</category>
      <link>http://www.marketingservicestalk.com/news/bcu/bcu101.html</link>
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      <title>Online game boosts real-time audience engagement</title>
      <description>Pancentric Digital and Monterosa have developed an online game entitled the 'Million Pound Drop', which is helping Channel Four boost audience engagement with interactive television.</description>
      <pubDate>Fri, 28 May 2010 08:00:00 UT</pubDate>
      <category>Pancentric Digital</category>
      <link>http://www.marketingservicestalk.com/news/pad/pad100.html</link>
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      <title>TV budgets driving growth of video advertising</title>
      <description>Research from Web TV Enterprise has suggested that media buyers' primary objective is to deliver incremental reach to television.</description>
      <pubDate>Tue, 09 Mar 2010 08:00:00 UT</pubDate>
      <category>Web TV Enterprise</category>
      <link>http://www.marketingservicestalk.com/news/wev/wev108.html</link>
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      <title>Coull and Buy.at launch video affiliate platform</title>
      <description>Buy.at and Coull have launched Coull Activator, a video affiliate platform designed to increase the impact and value of online video.</description>
      <pubDate>Mon, 18 Jan 2010 08:00:00 UT</pubDate>
      <category>Coull</category>
      <link>http://www.marketingservicestalk.com/news/cnt/cnt102.html</link>
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      <title>Gratterpalm creates Flash site and games for Asda</title>
      <description>Gratterpalm has created a fully animated Flash microsite and online Flash games for Asda as part of the supermarket's collaboration with Lazytown.</description>
      <pubDate>Tue, 13 Oct 2009 08:00:00 UT</pubDate>
      <category>gratterpalm</category>
      <link>http://www.marketingservicestalk.com/news/grp/grp112.html</link>
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      <title>Multimedia ad unit showcases Dubai benefits</title>
      <description>New York Times Media Group has created a multimedia advertising unit for Emirates airline's 'Meet Dubai' global campaign on NYTimes.com.</description>
      <pubDate>Fri, 09 Oct 2009 08:00:00 UT</pubDate>
      <category>New York Times Media Group</category>
      <link>http://www.marketingservicestalk.com/news/thn/thn101.html</link>
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      <title>Zeit Online selects Brightcove video platform</title>
      <description>Brightcove's platform has been selected by Germany's Zeit Online to deliver a more engaging and user-friendly online video experience for Die Ziet - a widely read weekly German newspaper.</description>
      <pubDate>Thu, 10 Sep 2009 08:00:00 UT</pubDate>
      <category>Brightcove</category>
      <link>http://www.marketingservicestalk.com/news/brt/brt114.html</link>
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      <title>Online video advertising spend to grow in 2010</title>
      <description>Web TV Enterprise has launched the Online Video Advertising Buyers' Guide, which has suggested that online video advertising spend will grow by 50 per cent in the next year.</description>
      <pubDate>Mon, 07 Sep 2009 08:00:00 UT</pubDate>
      <category>Web TV Enterprise</category>
      <link>http://www.marketingservicestalk.com/news/wev/wev105.html</link>
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      <title>Integrated campaign supports fun family weekends</title>
      <description>Blue Barracuda has created an integrated online marketing campaign to drive footfall to TGI Friday's Summer of Fun family activity weekends in August and September 2009.</description>
      <pubDate>Fri, 21 Aug 2009 08:00:00 UT</pubDate>
      <category>Blue Barracuda</category>
      <link>http://www.marketingservicestalk.com/news/blr/blr103.html</link>
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      <title>New Scientist online campaign has 1920s feel</title>
      <description>Gamaroff has developed a Parents Day campaign for New Scientist, centred on the theme of the Curies.</description>
      <pubDate>Wed, 12 Aug 2009 08:00:00 UT</pubDate>
      <category>Gamaroff</category>
      <link>http://www.marketingservicestalk.com/news/gam/gam117.html</link>
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      <title>Gamaroff rolls out De Blob awareness ads</title>
      <description>UK digital agency 5by5 has called on Gamaroff to develop concepts and roll out production of a series of media-rich brand awareness ads for its primary gaming clients.</description>
      <pubDate>Wed, 12 Aug 2009 08:00:00 UT</pubDate>
      <category>Gamaroff</category>
      <link>http://www.marketingservicestalk.com/news/gam/gam118.html</link>
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      <title>C+G selects Gamaroff for interactive advertising</title>
      <description>An interactive advertising piece aimed at encouraging potential students to contemplate their futures and decide on a course has been developed for City and Guilds (C+G) by Gamaroff.</description>
      <pubDate>Wed, 12 Aug 2009 08:00:00 UT</pubDate>
      <category>Gamaroff</category>
      <link>http://www.marketingservicestalk.com/news/gam/gam112.html</link>
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      <title>Gamaroff ads increase cross-sell opportunities</title>
      <description>Gamaroff has been tasked by Barclays to develop online advertising to help it cross-sell products across the various pages of its UK corporate website.</description>
      <pubDate>Wed, 12 Aug 2009 08:00:00 UT</pubDate>
      <category>Gamaroff</category>
      <link>http://www.marketingservicestalk.com/news/gam/gam113.html</link>
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      <title>Integer selects Gamaroff for event promotion</title>
      <description>Integer has commissioned Gamaroff to develop a strongly branded Flash panel to draw attention to two annual conferences focused on the effect of the diesel industry on the environment.</description>
      <pubDate>Wed, 12 Aug 2009 08:00:00 UT</pubDate>
      <category>Gamaroff</category>
      <link>http://www.marketingservicestalk.com/news/gam/gam115.html</link>
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