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    <title>E-mail marketing latest news on Marketingweek Marketplace</title>
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    <description>E-mail marketing latest news on Marketingweek Marketplace</description>
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    <copyright>Copyright (C)2011 Pro-Talk Ltd. All rights reserved.</copyright>
    <pubDate>Thu, 29 Sep 2011 08:00:00 UT</pubDate>
    <lastBuildDate>Thu, 29 Sep 2011 08:00:00 UT</lastBuildDate>
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      <title>Continental selects Silverpop as e-mail provider</title>
      <description>Continental Airlines has selected Silverpop as its e-mail service provider for the UK and Ireland to maintain a constant and highly relevant dialogue with potential customers and increase loyalty.</description>
      <pubDate>Fri, 27 Aug 2010 08:00:00 UT</pubDate>
      <category>Silverpop</category>
      <link>http://www.marketingservicestalk.com/news/siv/siv107.html</link>
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      <title>Epsilon looks at brand loyalty in the digital age</title>
      <description>Ian Hitt, managing director at Epsilon International EMEA, has considered how businesses can achieve long-term loyalty in the digital age.</description>
      <pubDate>Wed, 25 Aug 2010 08:00:00 UT</pubDate>
      <category>Epsilon International</category>
      <link>http://www.marketingservicestalk.com/news/eps/eps109.html</link>
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      <title>Gatormail increases hotel e-mail click-throughs</title>
      <description>Communigator has announced that its e-mail marketing campaign software Gatormail has been adopted by Sofitel London St James to deliver html newsletters and promote social media activities.</description>
      <pubDate>Wed, 18 Aug 2010 08:00:00 UT</pubDate>
      <category>Communigator</category>
      <link>http://www.marketingservicestalk.com/news/coi/coi106.html</link>
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      <title>Online marketing gaining importance, says Emedia</title>
      <description>Emedia has published the results of its 2010 Online Marketing Strategy Survey, which revealed how online marketing is gaining in strategic importance for companies across every sector.</description>
      <pubDate>Thu, 05 Aug 2010 08:00:00 UT</pubDate>
      <category>Emedia</category>
      <link>http://www.marketingservicestalk.com/news/eme/eme114.html</link>
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      <title>Strongmail boosts Magicalia e-mail deliverability</title>
      <description>Digitally-led cross-media publisher Magicalia has cut its e-mail send time and improved deliverability after moving its entire e-mail marketing programme to Strongmail.</description>
      <pubDate>Wed, 04 Aug 2010 08:00:00 UT</pubDate>
      <category>Strongmail Systems</category>
      <link>http://www.marketingservicestalk.com/news/stn/stn122.html</link>
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      <title>Emedia advises on converting B2B leads to sales</title>
      <description>Emedia has released five quick tips for converting e-mail leads into sales, enabling organisations to maximise their conversion rates and leverage e-mail sales leads effectively.</description>
      <pubDate>Tue, 03 Aug 2010 08:00:00 UT</pubDate>
      <category>Emedia</category>
      <link>http://www.marketingservicestalk.com/news/eme/eme112.html</link>
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      <title>Emedia gives effective e-mail marketing overview</title>
      <description>Emedia has released a step-by-step guide featuring 10 ways of creating effective e-mail marketing campaigns that deliver optimum results.</description>
      <pubDate>Tue, 03 Aug 2010 08:00:00 UT</pubDate>
      <category>Emedia</category>
      <link>http://www.marketingservicestalk.com/news/eme/eme113.html</link>
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      <title>B2C marketing tactics can enhance B2B advertising</title>
      <description>Dan Binns, account director at Epsilon International, has considered how the tactics and creativity used in consumer marketing campaigns can be adopted for business-to-business (B2B) advertising.</description>
      <pubDate>Tue, 03 Aug 2010 08:00:00 UT</pubDate>
      <category>Epsilon International</category>
      <link>http://www.marketingservicestalk.com/news/eps/eps108.html</link>
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      <title>Sign-Up.to releases 2010 e-mail marketing report</title>
      <description>Permission marketing company Sign-Up.to has released the 2010 instalment of the UK E-mail Marketing Benchmark Report.</description>
      <pubDate>Tue, 03 Aug 2010 08:00:00 UT</pubDate>
      <category>Sign-Up.to</category>
      <link>http://www.marketingservicestalk.com/news/sin/sin110.html</link>
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      <title>E-mail marketers must understand their audience</title>
      <description>Emedia has given an overview on how marketers can improve their e-mail campaigns by understanding their audience and creating the appropriate sales message.</description>
      <pubDate>Mon, 02 Aug 2010 08:00:00 UT</pubDate>
      <category>Emedia</category>
      <link>http://www.marketingservicestalk.com/news/eme/eme110.html</link>
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      <title>Emedia offers guide on converting leads to sales</title>
      <description>Emedia has produced a free guide on how to successfully convert marketing leads into sales.</description>
      <pubDate>Mon, 02 Aug 2010 08:00:00 UT</pubDate>
      <category>Emedia</category>
      <link>http://www.marketingservicestalk.com/news/eme/eme111.html</link>
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      <title>Communigator announces autumn e-mail seminars</title>
      <description>Communigator has announced a schedule of dates for its autumn series of free, half-day seminars dedicated to best practice e-mail marketing.</description>
      <pubDate>Mon, 02 Aug 2010 08:00:00 UT</pubDate>
      <category>Communigator</category>
      <link>http://www.marketingservicestalk.com/news/coi/coi105.html</link>
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      <title>E-mail preferred choice for product notifications</title>
      <description>A UK survey by Smartfocus has revealed that 71 per cent of consumers prefer marketing contact by e-mail, while telemarketing is their most disliked form of contact.</description>
      <pubDate>Fri, 23 Jul 2010 08:00:00 UT</pubDate>
      <category>Smartfocus</category>
      <link>http://www.marketingservicestalk.com/news/sma/sma133.html</link>
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      <title>Social Studio optimises social media marketing</title>
      <description>Strongmail has announced the UK launch of Social Studio, a centralised campaign management application that enables marketers to engage their brand influencers in social channels.</description>
      <pubDate>Tue, 29 Jun 2010 08:00:00 UT</pubDate>
      <category>Strongmail Systems</category>
      <link>http://www.marketingservicestalk.com/news/stn/stn121.html</link>
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      <title>Unica offers e-mail rendering imaging for Ipad</title>
      <description>Unica has launched its Pivotal Veracity Edesign Optimiser provides e-mail rendering imaging for the Ipad, allowing marketers to take advantage of the tablet's rich e-mail capabilities.</description>
      <pubDate>Tue, 15 Jun 2010 08:00:00 UT</pubDate>
      <category>Unica</category>
      <link>http://www.marketingservicestalk.com/news/unc/unc105.html</link>
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