E-mail marketing
(a sub category of Online marketing services)
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E-mail marketing
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Showing 76-100 of 221 articles
Key e-mail marketing techniques overlooked
Dotmailer's 'Hitting the Mark' study has revealed that some of the UK's leading retailers are continuing to overlook key e-mail marketing techniques that could increase online traffic and sales.
News from dotMailer, Mar 31, 2009
Segmentation and targeting a must, says NewZapp
Newzapp E-mail Marketing has considered the benefits of database segmentation and e-mail targeting and suggested areas in which marketers can apply the practices.
News from NewZapp Email Marketing, Mar 30, 2009
Communicator platform selected by Best Western
Best Western Europe has selected the Communicator enterprise e-mail management platform from Communicator Corp to provide a centralised e-mail platform that supports the needs of 12 countries.
News from Communicator Corp, Mar 27, 2009
Monarch campaign utilises Redeye analysis
Monarch Airlines has announced a 10 per cent increase in open rates and 15 per cent increase in click rates for a campaign that utilises Redeye online behavioural marketing and analysis.
News from RedEye, Mar 25, 2009
Census reveals e-mail marketing importance
E-consultancy and Adestra have published research that reveals that e-mail is a crucial and proven weapon for organisations that are trying to focus on effective marketing during the recession.
News from E-consultancy.com, Mar 24, 2009
Strongmail helps Wetpaint drive page views
Strongmail has revealed how it has helped Wetpaint to engage members and drive page views with highly personalised transactional messages.
News from Strongmail Systems, Mar 23, 2009
Strongmail improves e-mail deliverability rates
Myheritage.com has increased its e-mail delivery rates, created new member services, and improved customer satisfaction by deploying Strongmail's platform for marketing and transactional e-mail.
News from Strongmail Systems, Mar 20, 2009
Redeye to host behavioural marketing seminar
Redeye has announced that it will be presenting a seminar on online behavioural marketing and analysis at the Oracle Building, London, on 17 March 2009.
News from RedEye, Mar 11, 2009
Adestra launches recurring campaign tool
A configurable tool that enables companies to plan recurring campaigns that automate e-mail responses based on behaviour and demographics has been added to Adestra's Messagefocus system.
News from Adestra, Feb 27, 2009
Redeye expands its e-mail delivery services
Redeye, an online behavioural marketing and analysis provider, has announced that it is to integrate Return Path tools with its existing e-mail delivery services.
News from RedEye, Feb 16, 2009
Spam and phishing top marketers' anxieties in 2009
Increased spam and phishing attacks along with further e-mail and image blocking by ISPs top the lists of marketer's concerns for 2009, according to a Goodmail-sponsored survey by Jupiter Research.
News from Goodmail Systems, Jan 30, 2009
Lorien partners with IDM for event campaigns
The Institute of Direct Marketing (IDM) has announced that it has added Lorien Unique to its list of strategic partners.
News from Institute of Direct Marketing, Jan 29, 2009
Smartfocus wins Betfair account
Smartfocus has been selected by Betfair to improve the betting exchange's e-mail campaign analysis and marketing responsiveness across the UK.
News from smartFOCUS, Jan 26, 2009
Charity homepages neglect up-sell opportunities
While the homepages of UK charity websites are following best practice in relation to design and content, they are missing the opportunity to engage with donors and prospects, Dotmailer has suggested.
News from dotMailer, Jan 23, 2009
Emedia produces e-mail deliverability guide
Emedia has produced a free guide explaining the key components that affect e-mail deliverability and offering tips on how to boost response.
News from emedia, Jan 9, 2009
Redeye presents Chaffney e-mail marketing seminar
Redeye has announced that author Dr Dave Chaffney, a specialist on e-mail and digital marketing, will present a seminar at the Oracle Building, London on 3 February 2009.
News from RedEye, Dec 22, 2008
England supplies E3 e-mail tool to hotel group
An Agency Called England has created a white-label e-mail marketing tool for Best Western Hotels.
News from an agency called england, Dec 3, 2008
Dotmailer hosts free e-mail marketing seminar
Dotmailer is to host a free seminar on how to create marketing e-mails for maximum response at the agency's Salford Quays office in Manchester on 17 December, between 14:00 and 17:00.
News from dotMailer, Nov 26, 2008
E-mail marketers ignoring hidden costs
Adestra has revealed research that suggests that e-mail marketers are ignoring the hidden costs of e-mail marketing and are wasting time and money on every e-mail campaign.
News from Adestra, Oct 29, 2008
DKIM authentication now supported by Lyris HQ
Lyris UK has announced the availability of Domainkeys Identified Mail (DKIM) technology within the Lyris HQ online marketing suite.
News from Lyris UK, Oct 27, 2008
Customerminds enriches Batchelors Sqeez marketing
Customerminds.com has announced that it has been appointed by Batchelors Sqeez to drive sales with integrated cross-channel marketing campaigns.
News from CustomerMinds.com, Oct 21, 2008
Ecircle announces launch of EC Messenger 5.1
Ecircle has announced the launch of EC Messenger 5.1, the latest version of its broadcast tool, which includes enhanced spam management controls.
News from eCircle, Oct 17, 2008
Redeye to drive Widows's analysis solutions
Redeye has been appointed by Scottish Widows to drive the pensions and investment company's e-mail and media mix analysis solutions and enhance its digital direct marketing capability.
News from RedEye, Oct 13, 2008
Shortburst e-mail system reduces marketing spend
Shortburst has detailed how its bulk e-mail system has helped the Wayside Group reduce its marketing spend and increase promotion results via e-mail marketing.
News from Shortburst, Oct 9, 2008
Lyris video demonstrates analytics importance
Lyris UK has released an online video tutorial that demonstrates the importance of analytics in online marketing.
News from Lyris UK, Oct 6, 2008
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E-mail marketing
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E-mail marketing:
In this category, you will find articles from companies specialising in e-mail marketing, including software and tools, behavioural e-mail, permission-based e-mail, deliverability, tracking, segmentation and more.
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