E-mail marketing
(a sub category of Online marketing services)
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E-mail marketing
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Latest articles from 'E-mail marketing'
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Showing 1-25 of 221 articles
Continental selects Silverpop as e-mail provider
Continental Airlines has selected Silverpop as its e-mail service provider for the UK and Ireland to maintain a constant and highly relevant dialogue with potential customers and increase loyalty.
News from Silverpop, Aug 27, 2010
Epsilon looks at brand loyalty in the digital age
Ian Hitt, managing director at Epsilon International EMEA, has considered how businesses can achieve long-term loyalty in the digital age.
News from Epsilon International, Aug 25, 2010
Gatormail increases hotel e-mail click-throughs
Communigator has announced that its e-mail marketing campaign software Gatormail has been adopted by Sofitel London St James to deliver html newsletters and promote social media activities.
News from Communigator, Aug 18, 2010
Online marketing gaining importance, says Emedia
Emedia has published the results of its 2010 Online Marketing Strategy Survey, which revealed how online marketing is gaining in strategic importance for companies across every sector.
News from Emedia, Aug 5, 2010
Strongmail boosts Magicalia e-mail deliverability
Digitally-led cross-media publisher Magicalia has cut its e-mail send time and improved deliverability after moving its entire e-mail marketing programme to Strongmail.
News from Strongmail Systems, Aug 4, 2010
Emedia advises on converting B2B leads to sales
Emedia has released five quick tips for converting e-mail leads into sales, enabling organisations to maximise their conversion rates and leverage e-mail sales leads effectively.
News from Emedia, Aug 3, 2010
Emedia gives effective e-mail marketing overview
Emedia has released a step-by-step guide featuring 10 ways of creating effective e-mail marketing campaigns that deliver optimum results.
News from Emedia, Aug 3, 2010
B2C marketing tactics can enhance B2B advertising
Dan Binns, account director at Epsilon International, has considered how the tactics and creativity used in consumer marketing campaigns can be adopted for business-to-business (B2B) advertising.
News from Epsilon International, Aug 3, 2010
Sign-Up.to releases 2010 e-mail marketing report
Permission marketing company Sign-Up.to has released the 2010 instalment of the UK E-mail Marketing Benchmark Report.
News from Sign-Up.to, Aug 3, 2010
E-mail marketers must understand their audience
Emedia has given an overview on how marketers can improve their e-mail campaigns by understanding their audience and creating the appropriate sales message.
News from Emedia, Aug 2, 2010
Emedia offers guide on converting leads to sales
Emedia has produced a free guide on how to successfully convert marketing leads into sales.
News from Emedia, Aug 2, 2010
Communigator announces autumn e-mail seminars
Communigator has announced a schedule of dates for its autumn series of free, half-day seminars dedicated to best practice e-mail marketing.
News from Communigator, Aug 2, 2010
E-mail preferred choice for product notifications
A UK survey by Smartfocus has revealed that 71 per cent of consumers prefer marketing contact by e-mail, while telemarketing is their most disliked form of contact.
News from Smartfocus, Jul 23, 2010
Social Studio optimises social media marketing
Strongmail has announced the UK launch of Social Studio, a centralised campaign management application that enables marketers to engage their brand influencers in social channels.
News from Strongmail Systems, Jun 29, 2010
Unica offers e-mail rendering imaging for Ipad
Unica has launched its Pivotal Veracity Edesign Optimiser provides e-mail rendering imaging for the Ipad, allowing marketers to take advantage of the tablet's rich e-mail capabilities.
News from Unica, Jun 15, 2010
UK retailers focus on personalised e-mails
A study by Silverpop has suggested that UK retailers are looking to improve the results of their online marketing tactics and increase return on investment through carefully designed e-mails.
News from Silverpop, Jun 3, 2010
Emarsys E-mail Benchmark Report reveals new trends
Emarsys has published its 2010 E-mail Benchmark Report, revealing new trends in e-mail marketing.
News from Emarsys, May 25, 2010
Lyris case study reveals e-mail marketing benefits
Lyris has announced that Michael Weston, vice-president UK and EMEA sales, will offer a case study presentation on e-mail marketing at Internet World 2010 on 28 April 2010.
News from Lyris UK, Apr 28, 2010
Sign-Up.to launches e-mail analytics guide
Sign-Up.to has launched a free e-book that aims to help demystify e-mail analytics.
News from Sign-Up.to, Mar 19, 2010
Travel firm selects Communicator e-mail system
The Co-operative Travel has selected the new version of the Communicator enterprise e-mail management system from Communicator Corp to manage e-mail marketing and communication.
News from Communicator, Mar 18, 2010
Wizemail explains value of campaign management
Wizemail has considered the importance of campaign management once an e-mail campaign has been released to its target audience.
News from Wizemail, Mar 17, 2010
Wizemail offers advice on gathering e-mails online
Wizemail has considered the online methods that companies can use to build an in-house e-mail marketing list.
News from Wizemail, Mar 17, 2010
Wizemail urges effective e-mail list management
Wizemail has considered the practical reasons for organising a system of effective management for company e-mail lists.
News from Wizemail, Mar 8, 2010
Wizemail details e-mail capture techniques
Wizemail has considered the various methods available for gathering visitor e-mail addresses and what practices companies should try to avoid.
News from Wizemail, Mar 8, 2010
Wizemail explains the importance of e-mail basics
Wizemail has considered the hurdles that an e-mail must overcome before its purpose is fulfilled.
News from Wizemail, Mar 4, 2010
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E-mail marketing
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What is it?
E-mail marketing:
In this category, you will find articles from companies specialising in e-mail marketing, including software and tools, behavioural e-mail, permission-based e-mail, deliverability, tracking, segmentation and more.
Featured articles
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Continental selects Silverpop as e-mail provider
Continental Airlines has selected Silverpop as its e-mail service provider for the UK and Ireland to maintain a constant and highly relevant dialogue with potential customers and increase loyalty.
-
Epsilon looks at brand loyalty in the digital age
Ian Hitt, managing director at Epsilon International EMEA, has considered how businesses can achieve long-term loyalty in the digital age.
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