<?xml version="1.0" encoding="iso-8859-1"?>
<rss version="2.0">
  <channel>
    <title>Lists latest news on Marketingweek Marketplace</title>
    <link>http://www.marketingservicestalk.com/indexes/categorybrowsedi.html</link>
    <description>Lists latest news on Marketingweek Marketplace</description>
    <language>en-gb</language>
    <copyright>Copyright (C)2010 Pro-Talk Ltd. All rights reserved.</copyright>
    <pubDate>Tue, 09 Mar 2010 08:00:00 UT</pubDate>
    <lastBuildDate>Tue, 09 Mar 2010 08:00:00 UT</lastBuildDate>
    <image>
      <title>Pro-Talk Ltd</title>
      <url>http://www.pro-talk.com/images/protalklogo90.gif</url>
      <link>http://www.pro-talk.com/</link>
      <width>90</width>
      <height>79</height>
    </image>
    <item>
      <title>Transactis research reveals 'data wastage' concern</title>
      <description>Research by Transactis has revealed that companies are missing valuable targeting opportunities and could actually be putting consumers off due to 'data wastage'.</description>
      <pubDate>Thu, 04 Mar 2010 08:00:00 UT</pubDate>
      <category>Transactis</category>
      <link>http://www.marketingservicestalk.com/news/trz/trz100.html</link>
    </item>
    <item>
      <title>Lastminute selects Smartfocus marketing software</title>
      <description>Lastminute.com has selected multi-channel marketing software and services from Smartfocus to drive proactive customer lifecycle management and reactive marketing based on website interactions.</description>
      <pubDate>Thu, 04 Mar 2010 08:00:00 UT</pubDate>
      <category>Smartfocus</category>
      <link>http://www.marketingservicestalk.com/news/sma/sma130.html</link>
    </item>
    <item>
      <title>Mardev demonstrates online data delivery tool</title>
      <description>Mardev has demonstrated its Mardev Online data delivery tool during the Technology for Marketing and Advertising (TFMandA) event on 23-24 February at Earls Court, London.</description>
      <pubDate>Wed, 03 Mar 2010 08:00:00 UT</pubDate>
      <category>Mardev</category>
      <link>http://www.marketingservicestalk.com/news/mad/mad104.html</link>
    </item>
    <item>
      <title>Marketingunity adds new editions to Saas offering</title>
      <description>Marketingunity has repackaged its product range and added two new editions to its suit of marketing and procurement software.</description>
      <pubDate>Wed, 03 Mar 2010 08:00:00 UT</pubDate>
      <category>Marketingunity</category>
      <link>http://www.marketingservicestalk.com/news/yms/yms103.html</link>
    </item>
    <item>
      <title>Standard Life adopts Aprimo Marketing Studio</title>
      <description>Aprimo has announced that it has helped Standard Life improve the first-time accuracy rates of its marketing collateral by more than a third and cut marketing process times by 80 per cent.</description>
      <pubDate>Wed, 03 Mar 2010 08:00:00 UT</pubDate>
      <category>Aprimo</category>
      <link>http://www.marketingservicestalk.com/news/apr/apr109.html</link>
    </item>
    <item>
      <title>Aprimo software manages all campaign elements</title>
      <description>Aprimo has launched Aprimo Marketing Studio, a product that is said to enable marketers to develop, implement and manage every element of digital interactive marketing campaigns.</description>
      <pubDate>Wed, 03 Mar 2010 08:00:00 UT</pubDate>
      <category>Aprimo</category>
      <link>http://www.marketingservicestalk.com/news/apr/apr110.html</link>
    </item>
    <item>
      <title>Jacada Insight provides value to call-centres</title>
      <description>Jacada has announced the availability of Jacada Insight, which enables companies to understand and improve the customer experience across all contact channels.</description>
      <pubDate>Wed, 24 Feb 2010 08:00:00 UT</pubDate>
      <category>Jacada</category>
      <link>http://www.marketingservicestalk.com/news/jaa/jaa105.html</link>
    </item>
    <item>
      <title>Thompson expands Google listings relationship</title>
      <description>Thompson Local has expanded its relationship with Google after signing an agreement to become the preferred supplier of business listings for Google Maps.</description>
      <pubDate>Tue, 23 Feb 2010 08:00:00 UT</pubDate>
      <category>Thomson Directories</category>
      <link>http://www.marketingservicestalk.com/news/tho/tho112.html</link>
    </item>
    <item>
      <title>Database Group unveils online data processing tool</title>
      <description>Database Group has launched Verify, an online data processing service that makes use of a comprehensive range of suppression files and allows businesses to improve their data cost-effectively.</description>
      <pubDate>Thu, 18 Feb 2010 08:00:00 UT</pubDate>
      <category>Database Group</category>
      <link>http://www.marketingservicestalk.com/news/dab/dab106.html</link>
    </item>
    <item>
      <title>EHS 4D appointed to Volvo Car agency roster</title>
      <description>EHS 4D Cirencester has been appointed to the Volvo Car Corporation's roster of global agencies.</description>
      <pubDate>Mon, 15 Feb 2010 08:00:00 UT</pubDate>
      <category>EHS Brann Cirencester</category>
      <link>http://www.marketingservicestalk.com/news/ehs/ehs104.html</link>
    </item>
    <item>
      <title>Website showcases ID and access-card products</title>
      <description>Payne Security has launched a website to support direct sales of its consumables range of products for personal identification.</description>
      <pubDate>Thu, 11 Feb 2010 08:00:00 UT</pubDate>
      <category>Payne Security</category>
      <link>http://www.marketingservicestalk.com/news/pai/pai100.html</link>
    </item>
    <item>
      <title>Ekomi launches customer feedback software in UK</title>
      <description>Ekomi has announced the official launch of its customer service and satisfaction feedback software into the UK market to improve customer trust, service and the online buying experience.</description>
      <pubDate>Thu, 04 Feb 2010 08:00:00 UT</pubDate>
      <category>Ekomi</category>
      <link>http://www.marketingservicestalk.com/news/eko/eko100.html</link>
    </item>
    <item>
      <title>Infogroup hosts TFMandA social media mash-up</title>
      <description>Infogroup/UK is teaming up with Technology for Marketing and Advertising (TFMandA) to host a 'social media mash-up'.</description>
      <pubDate>Thu, 04 Feb 2010 08:00:00 UT</pubDate>
      <category>Infogroup/UK</category>
      <link>http://www.marketingservicestalk.com/news/xih/xih102.html</link>
    </item>
    <item>
      <title>Marketers balance client acquisition and retention</title>
      <description>KDB has released a survey that suggests UK marketing decision-makers are beginning to balance customer acquisition and retention as economic recovery nears.</description>
      <pubDate>Tue, 02 Feb 2010 08:00:00 UT</pubDate>
      <category>KDB</category>
      <link>http://www.marketingservicestalk.com/news/kdb/kdb108.html</link>
    </item>
    <item>
      <title>Nielsen and Facebook launch Brandlift in UK</title>
      <description>Nielsen and Facebook have announced that Nielsen Brandlift, which uses the Facebook platform to measure the effectiveness of online brand advertising, is now available in the UK.</description>
      <pubDate>Thu, 28 Jan 2010 08:00:00 UT</pubDate>
      <category>Nielsen Online</category>
      <link>http://www.marketingservicestalk.com/news/nie/nie115.html</link>
    </item>
  </channel>
</rss>
