http://www.marketingservicestalk.com/indexes/categorybrowsedf.html Database management latest news on Marketingweek Marketplace en-gb Copyright (C)2011 Pro-Talk Ltd. All rights reserved. Thu, 29 Sep 2011 08:00:00 UT Thu, 29 Sep 2011 08:00:00 UT http://www.pro-talk.com/images/protalklogo90.gif http://www.pro-talk.com/ 90 79 W8 Data has revealed that data hygiene is still the direct marketing industry's biggest challenge. Fri, 27 Aug 2010 08:00:00 UT W8 Data http://www.marketingservicestalk.com/news/wda/wda102.html Capscan has announced that it has enhanced its Matchcode software with Royal Mail Multiple Residence data to further improve contact data quality. Wed, 11 Aug 2010 08:00:00 UT Capscan http://www.marketingservicestalk.com/news/cap/cap124.html Equifax has been appointed by HSBC to enhance customer relationships and boost retention and growth using the consumer risk expert's Single Customer View (SCV) and RN4 solutions. Tue, 03 Aug 2010 08:00:00 UT Equifax http://www.marketingservicestalk.com/news/eqi/eqi109.html A survey from database marketing specialist GI Insight has suggested that firms need to get closer to customers if marketing communications are to be welcomed. Mon, 19 Jul 2010 08:00:00 UT GI Insight http://www.marketingservicestalk.com/news/gii/gii112.html Lifestyle and transactional data supplier Scientia Data has launched Intra, a geo-demographic segmentation tool that acknowledges each customer as an individual. Tue, 13 Jul 2010 08:00:00 UT Read Group http://www.marketingservicestalk.com/news/reg/reg113.html Ian Hitt, managing director at Epsilon International, has considered the importance and value of the customer data held within a company and explained why it must be treated with respect. Tue, 13 Jul 2010 08:00:00 UT Epsilon International http://www.marketingservicestalk.com/news/eps/eps107.html Equifax has launched its Single Customer View (SCV) solution designed to provide better capabilities for marketers to manage and exploit customer relationships. Tue, 06 Jul 2010 08:00:00 UT Equifax http://www.marketingservicestalk.com/news/eqi/eqi108.html Meta-Morphix, a subsidiary of the Read Group, has launched Inline, a data processing solution that is said to complement the consultancy's suite of online and offline services. Tue, 29 Jun 2010 08:00:00 UT Read Group http://www.marketingservicestalk.com/news/reg/reg112.html Homewares brand Pedlars has appointed More2 to plan and run the customer data management of its catalogue, direct mail programme and e-commerce business. Fri, 04 Jun 2010 08:00:00 UT More2 http://www.marketingservicestalk.com/news/mor/mor104.html Communisis and Equifax have announced a strategic partnership that will create an accurate and comprehensive marketing database solution. Thu, 27 May 2010 08:00:00 UT Communisis http://www.marketingservicestalk.com/news/cob/cob104.html Equifax has added two new sets of data to its Connectselect consumer marketing database, giving marketers greater ability to focus on key consumer groups at the right time. Thu, 29 Apr 2010 08:00:00 UT Equifax http://www.marketingservicestalk.com/news/eqi/eqi107.html Market Location has announced that its business data file is now refreshed in its entirety every 12 months. Wed, 24 Mar 2010 08:00:00 UT Market Location http://www.marketingservicestalk.com/news/mak/mak105.html Research by Transactis has revealed that companies are missing valuable targeting opportunities and could actually be putting consumers off due to 'data wastage'. Thu, 04 Mar 2010 08:00:00 UT Transactis http://www.marketingservicestalk.com/news/trz/trz100.html Database Group has launched Verify, an online data processing service that makes use of a comprehensive range of suppression files and allows businesses to improve their data cost-effectively. Thu, 18 Feb 2010 08:00:00 UT Database Group http://www.marketingservicestalk.com/news/dab/dab106.html A report from GI Insight has suggested that loyalty schemes have become more important over the course of the recession. Thu, 28 Jan 2010 08:00:00 UT GI Insight http://www.marketingservicestalk.com/news/gii/gii111.html