Database management
(a sub category of Data services)
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Database management
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Latest articles from 'Database management'
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Showing 26-50 of 332 articles
Corpdata campaign aims to kickstart the UK economy
Corpdata had devised the Kickstart UK campaign, which will see the business-to-business marketing data specialist offer every company in Britain 200 free direct marketing records.
News from Corpdata, Aug 20, 2009
Better targeting and personalisation is needed
GI Insight is calling for better targeting and personalisation of customer communications, given the high levels of personal data now available from loyalty schemes.
News from GI Insight, Aug 20, 2009
EDM Media releases Pabo file
The Pabo file from EDM Media offers the opportunity for businesses to target responsive mail order buyers of adult products.
News from EDM Media, Jul 27, 2009
EDM launches African Children's Fund list
EDM Media has launched the African Children's Fund (ACF) list, which has 9,008 active UK donors and provides an opportunity to reach highly responsive and active donors.
News from EDM Media, Jul 16, 2009
EDM details Purely Creative file
EDM Media has launched the Purely Creative file, which it says offers a good opportunity to reach sweepstake competition entrants with 25,000 fresh names added per month.
News from EDM Media, Jul 16, 2009
DQ data quality audit offered free to businesses
DQ Global has announced that it is offering free data audits to all businesses wishing to uncover the real quality of their data.
News from DQ Global, Jul 9, 2009
InfoUK to provide updates to OMNI database
Information Arts has secured InfoUK as the latest business data supplier to come onboard to feed its OMNI database.
News from InfoUK, Jul 2, 2009
Segmentation system available through Lloyd James
Marketing Metrix has made its geodemographic segmentation system, Citizen, available to data buyers through Lloyd James Group's list and media management division.
News from Lloyd James Group, Jun 30, 2009
Par develops CRM links with B2B database
Par has further developed links between proprietary customer relationship management (CRM) systems and its pan-European Eurocontactpool business-to-business (B2B) database.
News from EuroContactPool, Jun 18, 2009
Capscan to hold data quality seminar
Capscan is to host a seminar looking at the impact data quality has on business and how to avoid damaging mistakes at the Data Marketing Show on 30 June to 1 July 2009 at Olympia, London.
News from Capscan, Jun 1, 2009
Deceased mailings can damage brand and revenue
A survey from Mortascreen has revealed that 87 per cent of consumers would cease trading with an organisation if they received a piece of direct mail addressed to a deceased family member.
News from Mortascreen, Jun 1, 2009
Location-mapping tool optimises airline campaign
Research from G2 Data Dynamics has revealed that airports need to think more carefully about segmenting their databases according to where potential passengers live.
News from G2 Data Dynamics, May 20, 2009
JaywingDMG to handle customer acquisition DM
JaywingDMG has been selected by Carole Nash to handle the motorcycle insurance specialist's customer acquisition direct marketing (DM).
News from Jaywing, May 15, 2009
Excel deduplication software free for charities
DQ Global has announced that it is to offer its Excel deduplication software for free to registered charities and not-for-profit organisations.
News from DQ Global, May 14, 2009
DQ's Doyle to consider data quality at workshop
Martin Doyle, chief executive of DQ Global, is to speak at the Direct Marketing Association's June workshop, which is entitled 'Clean and Enhance the Quality of your Data'.
News from DQ Global, May 11, 2009
Attracting new customers 'as important as CRM'
A study by Lloyd James has revealed that while financial directors and managers from big companies favour courting new business in the current economic climate, smaller firms remain cautious.
News from Lloyd James Group, May 7, 2009
New Brightminds volumes available from Fig Tree
Fig Tree DM has announced that the Brightminds list has been updated, with new volumes now available.
News from Fig Tree DM, May 7, 2009
Informa database marketing tool launched
Alchemetrics has announced the launch of Informa, an online database product designed specifically for users who are not data experts.
News from Alchemetrics, Apr 30, 2009
Finance sector urged to improve data screening
Millennium has revealed that, on average, more than GBP1200 per campaign is wasted through inadvertent targeting of the deceased by the finance sector.
News from Mortascreen, Apr 23, 2009
Postcoder addressing products showcased at expo
Allies Computing is to showcase and demonstrate its Postcoder addressing products at the Internet World Exhibition at Earls Court, London, on 28-30 April 2009.
News from Allies Computing, Apr 10, 2009
Live chat function added to DQ website
DQ Global has announced the addition of a live chat function to its website, which allows customers to talk with a customer service representative.
News from DQ Global, Mar 30, 2009
Logic: approach to loyalty must be reconsidered
Consumer research by the Logic Group and Ipsos Mori has revealed that UK businesses need to urgently rethink their approach to keeping customers loyal as the impact of the recession deepens.
News from Logic Group, Mar 30, 2009
Consumer pay freeze adds to marketer challenges
Equifax has released a report that suggests that 84 per cent of consumers do not expect to get a pay rise in 2009 - adding to the challenges facing marketers.
News from Equifax, Mar 25, 2009
DQ unveils Lean philosophy for data management
DQ Global has announced its take on Lean data management and explained how adopting the 5 S Philosophy can lead to an increase in marketing ROI and a positive CSR ethic.
News from DQ Global, Mar 24, 2009
Bureaux report uplift in suppression take-up
80 per cent of the UK's leading bureaux offering suppression services have experienced uplift in client take-up in suppression over the last 12 months, according to Mortascreen.
News from Mortascreen, Mar 18, 2009
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Database management
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Database management:
In this category you will find articles and case studies from companies specialising in database management, including data management software, de-duplication, screening, data matching, data cleansing and more.
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