SAS has announced that Victor Chandler has implemented the SAS Marketing Automation software to improve its customer service and increase customer loyalty through a more personalised service.

News from SAS, Sep 24, 2008

Alterian partners with M-Theory Solutions

Alterian has announced a partnership with M-Theory Solutions to deliver an integrated marketing platform to mid-market organisations.

News from Alterian, Sep 11, 2008

SAS launches Customer Experience Analytics

SAS has announced the global launch of SAS for Customer Experience Analytics.

News from SAS, Sep 10, 2008

KDB gives customer downturn tips

Matthew Boot, chief analyst at KDB, has revealed how marketers can make the most of a customer downturn.

News from KDB, Sep 10, 2008

Alterian enhances email capabilities

Alterian, the integrated marketing platform provider, has entered a strategic partnership with Pivotal Veracity, an independent email delivery auditing and optimisation company for large enterprises.

News from Alterian, Jul 16, 2008

Alterian completes Mediasurface acquisition

Alterian, the integrated marketing platform provider, has completed its acquisition of web content management software company, Mediasurface.

News from Alterian, Jul 9, 2008

SeeWhy announces Version 3.4

SeeWhy Software, the creator of the first event intelligence platform, has announced the immediate availability of SeeWhy 3.4.

News from SeeWhy Software, Jul 1, 2008

Prelytis launches LiveDashBoard 4Team

Prelytis, the innovating business intelligence software vendor, has releases LiveDashBoard 4Team, a free service of interactive web dashboards based on Google Docs.

News from Prelytis, Jun 27, 2008

Departure selects Alterian for email marketing

Departure, a new-breed advertising agency, is using Alterian's Dynamic Messenger email solution to provide an end-to-end email platform for its clients.

News from Alterian, Jun 25, 2008

Princess Cruises sails high seas with Alterian

Princess Cruises is using the Alterian Marketing Services Platform to increase in magnitude and sophistication its marketing campaigns.

News from Alterian, Jun 13, 2008

SeeWhy enables delivery of customer happiness

A marketing system from SeeWhy has enabled eCourier.co.uk to monitor online and offline customer behaviour in real time, get warning of customer attrition and provide exceptional customer service.

News from SeeWhy Software, Jun 13, 2008

Alterian hosts email optimisation seminar

Alterian, an international integrated marketing platform provider, is to host a webinar entitled 'Tactics to Optimise Enterprise Email Marketing.'

News from Alterian, Jun 12, 2008

SAS marketing application boosts sales

Information services company Wolters Kluwer has seen a 50 per cent uplift in its UK marketing campaign responses and sales conversions thanks to a marketing automation application from SAS.

News from SAS, Jun 11, 2008

Reed Business deploys Affinium Campaign

Reed Business has deployed Unica's Affinium Campaign software to improve its insight into existing and prospective customers' needs and behaviour.

News from Unica Corporation, Jun 3, 2008

Engine 4.0 reduces enterprise marketing costs

Alterian, the global integrated marketing platform provider, has announced the availability of a new release of its Marketing Data Infrastructure software, Engine 4.0.

News from Alterian, May 30, 2008

UK economy is migrating north

The KDB Annual Survey of UK Company Directors 2008 has found that more and more company directors are choosing to live outside of London and the South East.

News from KDB, May 23, 2008

Alterian delivers record results

Alterian, the integrated marketing platform provider, has announced the company's significant growth for the year to 31 March 2008.

News from Alterian, May 21, 2008

Financial institution wins marketing award

European financial institution Fortis has been rewarded at Unica's 2008 Marketing Innovation Summit for using Unica's Affinium Campaign and Affinium Plan to drive down marketing costs.

News from Unica Corporation, May 21, 2008

Alterian to acquire Mediasurface

Integrated marketing platform provider Alterian has announced its intention to acquire leading web content software company Mediasurface.

News from Alterian, May 19, 2008

Email marketing 'popular but unsophisticated'

Alterian has released the results of its free online interactive assessment, measuring the sophistication of over 700 marketers, agencies and marketing services providers' email activities.

News from Alterian, Apr 30, 2008

ProtoCall One pushes power of BI

ProtoCall One will be explaining the benefits for contact centres of integrating business intelligence (BI) into its Genesys solutions at Genesys G-Force conference in May.

News from ProtoCall One, Apr 29, 2008

Call centres fail to integrate intelligence

Contact centre heads are blaming time pressures for blocking progress on integrating business intelligence into their call centre systems, according to research from ProtoCall One.

News from ProtoCall One, Apr 28, 2008

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Newsmax adds Alterian DDV tool to e-mail platform

Alterian WCM platform available in US

Using audience-engagement technologies

SAS software implemented by Victor Chandler