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    <title>Experiential marketing latest news on Marketingservicestalk</title>
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    <description>Experiential marketing latest news on Marketingservicestalk</description>
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    <copyright>Copyright (C)2008 Pro-Talk Ltd. All rights reserved.</copyright>
    <pubDate>Fri, 04 Jul 2008 08:00:00 UT</pubDate>
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      <title>Downturn triggers field marketing surge</title>
      <description>Leading UK retail brands are turning to traditional field marketing in ever-increasing numbers as they go 'back to the future' in a bid to beat the credit crunch.</description>
      <pubDate>Tue, 01 Jul 2008 08:00:00 UT</pubDate>
      <category>IMS</category>
      <link>http://www.marketingservicestalk.com/news/ims/ims101.html</link>
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      <title>San Miguel re-appoints Amplify</title>
      <description>San Miguel is bringing its Hidden Depths series of music and media events back for a second year and has again chosen experiential agency Amplify to deliver and manage the events.</description>
      <pubDate>Fri, 27 Jun 2008 08:00:00 UT</pubDate>
      <category>Amplify</category>
      <link>http://www.marketingservicestalk.com/news/amp/amp100.html</link>
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      <title>RPM takes Cancer Research back on road</title>
      <description>Experiential agency RPM has been appointed again by Cancer Research UK (CR-UK), to implement its 2008 Cancer Awareness Roadshow.</description>
      <pubDate>Thu, 26 Jun 2008 08:00:00 UT</pubDate>
      <category>RPM </category>
      <link>http://www.marketingservicestalk.com/news/rpm/rpm111.html</link>
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      <title>Sanctuary Spa hits road to pamper the nation</title>
      <description>London's iconic ladies' spa The Sanctuary has tasked experiential specialist iD with a brief to treat nationwide fans of the luxurious Sanctuary Spa range to a taste of a unique spa experience.</description>
      <pubDate>Wed, 25 Jun 2008 08:00:00 UT</pubDate>
      <category>iD</category>
      <link>http://www.marketingservicestalk.com/news/ido/ido103.html</link>
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      <title>Who's coming to the innocent village fete?</title>
      <description>Ecover, Puffin Books, Yorkshire Tea, Lonely Planet, Good Energy, Origins and Hunter are just some of the brands who have signed up to attend the innocent village fete this summer.</description>
      <pubDate>Tue, 17 Jun 2008 08:00:00 UT</pubDate>
      <category>Sledge</category>
      <link>http://www.marketingservicestalk.com/news/sle/sle107.html</link>
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      <title>Tapas Fantasticas festival celebrates Rioja</title>
      <description>Phipps PR, a consumer agency specialising in food and drink, has created a fresh new summer festival for Wines from Rioja to reach a younger consumer market.</description>
      <pubDate>Fri, 13 Jun 2008 08:00:00 UT</pubDate>
      <category>RPM </category>
      <link>http://www.marketingservicestalk.com/news/rpm/rpm110.html</link>
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      <title>i2i Marketing to service West of England</title>
      <description>Brand experience agency i2i Marketing, whose clients include the likes of Philips, Hasbro, Dr Oetker, Sara Lee and Ginsters, is to open a new office in Cirencester on 16 June 2008.</description>
      <pubDate>Thu, 12 Jun 2008 08:00:00 UT</pubDate>
      <category>i2i Marketing</category>
      <link>http://www.marketingservicestalk.com/news/iim/iim112.html</link>
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      <title>i2i revs up European roadshow for MotoGP game</title>
      <description>Video games publisher Capcom has hired brand experience agency i2i Marketing to develop a pan-European roadshow to promote its new MotoGP 08 game to trackside fans of MotoGP.</description>
      <pubDate>Fri, 06 Jun 2008 08:00:00 UT</pubDate>
      <category>i2i Marketing</category>
      <link>http://www.marketingservicestalk.com/news/iim/iim111.html</link>
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      <title>RPM launches Bowtime Bar for Strongbow</title>
      <description>Experiential agency RPM has been tasked by Scottish and Newcastle to deliver a Strongbow experiential platform for the 10th year running at Isle of Wight and V Festival.</description>
      <pubDate>Thu, 05 Jun 2008 08:00:00 UT</pubDate>
      <category>RPM </category>
      <link>http://www.marketingservicestalk.com/news/rpm/rpm109.html</link>
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      <title>Bournville celebrates centenary with press push</title>
      <description>Cadbury's has appointed experiential agency RPM to create a campaign to celebrate Bournville's 100th anniversary and secure its positioning as a British favourite.</description>
      <pubDate>Wed, 04 Jun 2008 08:00:00 UT</pubDate>
      <category>RPM </category>
      <link>http://www.marketingservicestalk.com/news/rpm/rpm108.html</link>
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      <title>Evoke celebrates 100 per cent year-on-year growth</title>
      <description>Evoke, a London experiential agency is celebrating 100 per cent year-on-year growth over the past two years.</description>
      <pubDate>Fri, 16 May 2008 08:00:00 UT</pubDate>
      <category>Evoke</category>
      <link>http://www.marketingservicestalk.com/news/evo/evo100.html</link>
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      <title>Dr Oetker hires i2i for experiential drive</title>
      <description>German food brand Dr Oetker has appointed i2i Marketing to mastermind a new experiential campaign to launch its Paula range of children's desserts.</description>
      <pubDate>Thu, 15 May 2008 08:00:00 UT</pubDate>
      <category>i2i Marketing</category>
      <link>http://www.marketingservicestalk.com/news/iim/iim110.html</link>
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      <title>iD targets new users with Croft Spot campaign</title>
      <description>Experiential specialist iD has been appointed by Gonzalez Byass to run its award-winning Croft Spot activity for a third year.</description>
      <pubDate>Tue, 13 May 2008 08:00:00 UT</pubDate>
      <category>iD</category>
      <link>http://www.marketingservicestalk.com/news/ido/ido102.html</link>
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      <title>RPM executes summer drive for Onken yogurt</title>
      <description>Dr Oetker has appointed leading experiential agency RPM to carry out its live marketing campaign for Onken Natural Yogurt, which kicks off in May.</description>
      <pubDate>Tue, 13 May 2008 08:00:00 UT</pubDate>
      <category>RPM </category>
      <link>http://www.marketingservicestalk.com/news/rpm/rpm107.html</link>
    </item>
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      <title>SandN targets cider category</title>
      <description>Scottish and Newcastle UKis planning a major assault on the cider category this summer with a nationwide on- and off-trade campaign, promoting its extensive portfolio of cider brands.</description>
      <pubDate>Wed, 30 Apr 2008 08:00:00 UT</pubDate>
      <category>BEcause Experiential Marketing</category>
      <link>http://www.marketingservicestalk.com/news/bec/bec112.html</link>
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