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Experiential marketing
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DHC beauty secrets from Japan
DHC UK, the direct-order skincare range from Asia, is running an experiential campaign to promote its expert Japanese products.
News from Blazinstar ( 4 March 2008)
Gordon Ramsay clones pop-up nationwide
In January, Blazinstar's staffing division implemented a nationwide roadshow for MandB on behalf of Channel 4.
News from Blazinstar ( 3 March 2008)
Direct marketing made simple for SMEs
Business Strata, the B2B data division of Thomson Local, has relaunched its website to ensure that businesses are able to find, talk to and win new customers with greater ease.
News from Thomson Directories (26 February 2008)
Nivea appoints Sledge for new campaign
Experiential agency Sledge has been appointed by Nivea to handle a nationwide campaign for Nivea Visage, following a competitive pitch.
News from Sledge (25 February 2008)
BEcause tours universities to build student vote
The Electoral Commission has appointed BEcause Experiential Marketing to roll out a national face-to-face campaign to increase voter registration among students in the UK.
News from BEcause Experiential Marketing (20 February 2008)
Muller recall Sense for perfect snack tour
Independent experiential marketing agency Sense has been reappointed for the second consecutive year by Muller to run another Muller Rice Perfect Snack tour.
News from Sense (13 February 2008)
BEcause promotes minimum wage on number 552 bus
The Department for Business, Enterprise and Regulatory Reform is hitting the road in a converted double-decker 'Route 552 - Are you on board?' to educate people about the national minimum wage.
News from BEcause Experiential Marketing ( 6 February 2008)
Hot new prospects for insurers
Calls you Control has announced that it is to launch a dedicated call centre at its Farnborough headquarters, offering a 'concierge' service to the insurance industry.
News from Thomson Directories ( 5 February 2008)
Weight Watchers foods hit the road
User application article Weight Watchers food range, the UK's 14th largest grocery brand, is launching an eight-week roadshow through brand experience agency i2i Marketing.
News from i2i Marketing (21 January 2008)
TAAP aids BMW customer data capture
User application article BMW Motorrad GB used the real-time OnTAAP Data Capture application at the recent International Motorcycle and Scooter Show 2007 to encapsulate potential consumers.
News from TAAP (16 January 2008)
EMS goes green with iso 14001
Marketing roadshow specialist Event Marketing Solutions has become one of the first live marketing companies in the UK to achieve the rigorous ISO 14001 environmental management standard.
News from Event Marketing Solutions (16 January 2008)
Yellow Pages deal promotes British destinations
National tourism agency VisitBritain has joined forces with Yell in a partnership that will put local and regional information on days out into the homes of 95 per cent of UK adults.
News from Yell.com (14 December 2007)
Doncaster marketing firm wins DMA quality stamp
A field marketing company that works with some of the biggest names on the high street has become the first UK agency to achieve new industry-wide standards for best practice.
News from IMS (10 December 2007)
BEcause creates Energy Challenge for E.ON
BEcause Experiential Marketing has created an experiential roadshow for energy provider E.ON, designed to educate consumers about the importance of energy saving at home and work.
News from BEcause Experiential Marketing ( 7 December 2007)
Jack Morton runs London New Year's Eve display
Jack Morton Worldwide, the experiential marketing agency, is producing a spectacular display to mark midnight on New Year's Eve over the Thames and London Eye for the fourth consecutive year.
News from Jack Morton Worldwide ( 7 December 2007)
Perrier gives clubbers green carpet treatment
User application article Drinks brand Perrier rolled out the green carpet at London nightspot Boujis last week to welcome the city's most stylish clubbers to an exclusive 'Perrier Presents...' event.
News from BEcause Experiential Marketing (30 November 2007)
Gallo in art-themed push through BEcause
Wine maker Gallo Family Vineyards introduced its 'Turning Leaf' variety of fine wines to art-lovers at the recent Affordable Art Fair in Battersea in a campaign created by BEcause.
News from BEcause Experiential Marketing (23 November 2007)
TAAP aids Renault experiential campaign
Renault used the real-time OnTAAP Data Capture product on cellular connected PDAs to collect and fulfil brochure and test drive requests instantly for prospective customers of its Twingo car.
News from TAAP (22 November 2007)
Sledge joins Photon UK
As part of its drive to become the UK's leading brand experience agency, Sledge has been acquired by Photon UK - the specialist marketing services company.
News from Sledge (22 November 2007)
Sledge creates huge Rugby World Cup screenings
O2's brand experience agency, Sledge, created live public screenings of the Rugby World Cup semi-final and final at The O2 in Greenwich.
News from Sledge ( 2 November 2007)
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