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Experiential marketing
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Calls You Control breaks affiliate mould
Calls You Control has announced the launch of an affiliate marketing programme that is set to break the industry mould and allow affiliates to generate high levels of revenue from their websites.
News from Thomson Directories (31 October 2007)
Sledge to create 80s experience at ski show
Metro, the urban national newspaper, has appointed Sledge to create a retro brand experience for the annual Ski and Snowboard Show, being held this year at Olympia, London, on 24-28 October.
News from Sledge (31 October 2007)
BEcause snaps up two major awards
Experiential marketing agency BEcause is celebrating after twice being voted Agency of the Year in two top industry award schemes.
News from BEcause Experiential Marketing (25 October 2007)
Philips to lure Xmas shoppers with roadshow
Philips is supporting the launch of two new personal care products this autumn with a nationwide demonstration roadshow designed by brand experience agency i2i Marketing.
News from i2i Marketing ( 5 October 2007)
Kiwi targets shoe-a-holics with i2i roadshow
Kiwi, the shoecare brand, is launching a two-month roadshow through i2i Marketing to drive awareness and sales of its Smiling Feet range of transparent gel cushions among female consumers.
News from i2i Marketing (25 September 2007)
Blackjack creates airport promotional partnership
Airport promotions agency Blackjack has formed the Airport Promotion Agencies network, a pan-European promotional partnership supporting and activating promotional activity in 70 European airports.
News from Blackjack Promotions (27 August 2007)
Comment UK supports London wifi initiative
Live communications agency Comment UK, in partnership with field marketing agency Blackjack, is staging a live promotional and DM programme to support The City of London's WiFi network.
News from Comment UK (31 July 2007)
Experiential experts launch field marketing arm
Leading experiential agency RPM group is to launch Phiz as a new independent field-marketing agency.
News from RPM (23 July 2007)
Firms team up for airport experiential campaigns
Blackjack, the experiential marketing agency, and JCDecaux Airport, the outdoor advertising company, have developed Sphere 10 to deliver fast-response experiential campaigns in airports.
News from Blackjack Promotions (12 July 2007)
London's O2 arena opens with glitzy launch
Jack Morton Worldwide produced a spectacular firework display for the launch of Europe's exciting new entertainment venue, The O2 arena in London.
News from Jack Morton Worldwide (11 July 2007)
Word of mouth is biggest influence on decisions
Person-to-person information sharing is the biggest factor in B2B purchase decisions, according to a new study of US and UK executives conducted by market research firm the Keller Fay Group.
News from Jack Morton Worldwide (11 July 2007)
Nintendo serves up Wii experiential campaign
Nintendo has caught tennis fever with a Wimbledon-themed experiential campaign to promote its Wii console through integrated agency Arc Worldwide.
News from Arc Worldwide (29 June 2007)
BD-NTWK opens experiential strand
Below-the-line agency BD-NTWK is launching an experiential division headed by ex-Ministry of Sound supremo Ian Bushell, which aims to be a global market leader within three years.
News from BD-NTWK (21 June 2007)
RT Marketing to run sloggi 'best bottom' contest
RT Marketing is to manage the UK launch and sponsorship of sloggi's international competition, 'Show me your sloggi', to find the most perfect male and female bottoms in the world.
News from RT Marketing ( 8 June 2007)
Channel 4 immerses itself in events
Michael Hodgson, managing director of Channel 4's rights division, explains the company's interest in experiential activity, in this profile by Claire Bond first published in Event magazine.
News from Events Industry Alliance ( 6 June 2007)
SandN pours £7m into brand experience
Scottish and Newcastle, the UK's leading producer of beer and cider, is starting the most ambitious version yet of "The Biggest Round" - its national brand experience initiative.
News from BEcause Experiential Marketing (22 May 2007)
BEcause kicks off Cider Hit Squad campaign
Scottish and Newcastle UK has launched a face-to-face marketing campaign designed to encourage trial and convert drinkers to its Bulmers Original, Strongbow Sirrus and Jacques brands.
News from BEcause Experiential Marketing (10 May 2007)
COI appoints BEcause for formal childcare campaign
COI has appointed BEcause Experiential Marketing to handle a face-to-face marketing campaign for the DfES to promote the uptake of formal childcare among lower income families.
News from BEcause Experiential Marketing (11 April 2007)
BEcause Innocent is fresh and natural
User application article Innocent stages new experiential campaign through BEcause (formerly LoewyBe).
News from BEcause Experiential Marketing ( 6 March 2007)
LoewyBe transforms into BEcause
Experiential marketing agency LoewyBe has rebranded as BEcause Experiential Marketing as part of a drive to keep the agency at the forefront of the experiential sector.
News from BEcause Experiential Marketing ( 5 March 2007)
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