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Experiential marketing
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Evoke celebrates 100 per cent year-on-year growth
Evoke, a London experiential agency is celebrating 100 per cent year-on-year growth over the past two years.
News from Evoke (16 May 2008)
Dr Oetker hires i2i for experiential drive
German food brand Dr Oetker has appointed i2i Marketing to mastermind a new experiential campaign to launch its Paula range of children's desserts.
News from i2i Marketing (15 May 2008)
iD targets new users with Croft Spot campaign
Experiential specialist iD has been appointed by Gonzalez Byass to run its award-winning Croft Spot activity for a third year.
News from iD (13 May 2008)
RPM executes summer drive for Onken yogurt
Dr Oetker has appointed leading experiential agency RPM to carry out its live marketing campaign for Onken Natural Yogurt, which kicks off in May.
News from RPM (13 May 2008)
SandN targets cider category
Scottish and Newcastle UKis planning a major assault on the cider category this summer with a nationwide on- and off-trade campaign, promoting its extensive portfolio of cider brands.
News from BEcause Experiential Marketing (30 April 2008)
Nick Jr Jump Up event unveils increased capacity
Nick Jr, the number one rating commercial preschool TV channel from Nickelodeon UK, has announced that its 2008 Jump Up outdoor event will be its biggest yet with 40 per cent more attendees.
News from Sledge (29 April 2008)
RPM educates consumers with Grana Padano stand
User application article Experiential agency RPM created an engaging consumer experience with the Grana Padano cheese stand at the Real Food Festival in Earls Court.
News from RPM (28 April 2008)
RPM constructs campaign for Trident
Cadbury Trebor Bassett has appointed leading experiential agency RPM to implement an integrated campaign for Trident chewing gum.
News from RPM (24 April 2008)
MiniCol roadshow targets mature market
User application article Emmi UK is launching an eight-week roadshow through brand experience agency i2i Marketing for miniCol, its cholesterol-reducing healthy cheese alternative.
News from i2i Marketing (24 April 2008)
Hasbro gets shot in the arm from i2i
Toy manufacturer Hasbro has appointed i2i for an experiential campaign to promote Nerf Dart Tag, the game where players use Dart Tag blasters to tag opponents with soft Velcro-tipped foam darts.
News from i2i Marketing (21 April 2008)
SPAM on the road with i2i to promote iconic brand
Legendary tinned meat brand SPAM is launching a 21-week roadshow through brand experience agency i2i Marketing to introduce consumers to its new SPAM Fritters.
News from i2i Marketing (18 April 2008)
Yakult goes experiential at swimming event
Probiotic drink Yakult strengthened its presence at this year's FINA World Short Course Swimming Championships in Manchester with an experiential campaign, Working on a Healthy Society.
News from BEcause Experiential Marketing (17 April 2008)
i2i wins marathon brief for adidas Action 3
Coty, the manufacturer of mass-market fragrances, hired i2i Marketing to promote its new adidas Action 3 anti-perspirant deodorant with a live campaign based around the Flora London Marathon.
News from i2i Marketing (17 April 2008)
Customers prefer charities to Kate Moss
Partnerships with charities and good causes are more likely to persuade consumers to buy a brand than links with sport, music, TV/entertainment, film, gaming and the arts.
News from Ogilvy Action (26 March 2008)
Sanex launches Healthy Skin Workout Tour
User application article Sanex, the healthy skin brand from Sara Lee, is embarking on a Healthy Skin Workout Tour in gyms across the UK this month to coincide with the launch of its new Skin Energy shower gel.
News from i2i Marketing (20 March 2008)
Nickelodeon picks Sledge for children's event
Nickelodeon UK's number one rating preschool TV channel, Nick Jr, has appointed Sledge to produce its fourth annual 'Jump Up' event.
News from Sledge (19 March 2008)
iD launches experiential push for Britvic
Experiential specialist iD is to implement activity for Robinson's Fruit Shoot H2O to raise awareness of the brand and address perceptions of bottled water among young kids.
News from iD (18 March 2008)
RPM voted top experiential agency to work for
Experiential agency RPM has been listed in the top 50 of the Sunday Times' Top 100 Best Small Companies to Work For, for the third year running, making it the highest ranking experiential agency.
News from RPM (13 March 2008)
Yell.com launches netReach for ad syndication
Yell.com, the online service from Yellow Pages, has launched netReach, an advertising syndication product designed to benefit both online media owners and Yell.com's advertisers.
News from Yell (12 March 2008)
Ignition adds experiential award to trophy haul
Ignition's Nokia New Year's Eve experience won the agency Best Communication Campaign Featuring Experiential Marketing at the MCCA Best Awards.
News from ignition (11 March 2008)
Experiential campaign leverages sponsorship
User application article Toucan briefed experiential marketing agency Sense to create a campaign to leverage Amarula Cream's sponsorship of the Afrika! Afrika! show at the O2 Complex until 29 March.
News from Sense ( 5 March 2008)
ID wins Britvic experiential account
Britvic has appointed experiential specialist iD to create and implement experiential and sampling activity across its soft drinks portfolio.
News from iD ( 5 March 2008)
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