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    <title>Direct marketing agencies latest news on Marketingservicestalk</title>
    <link>http://www.marketingservicestalk.com/indexes/categorybrowsecb.html</link>
    <description>Direct marketing agencies latest news on Marketingservicestalk</description>
    <language>en-gb</language>
    <copyright>Copyright (C)2008 Pro-Talk Ltd. All rights reserved.</copyright>
    <pubDate>Fri, 25 Jul 2008 08:00:00 UT</pubDate>
    <lastBuildDate>Fri, 25 Jul 2008 08:00:00 UT</lastBuildDate>
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    <item>
      <title>Valpak delivers room makeover sweepstake</title>
      <description>Valpak is featuring the competition-based show HGTV Design Star and offering viewers the chance to win the "Be Your Own Design Star" $5,000 HGTV Design Star room makeover sweepstakes.</description>
      <pubDate>Fri, 18 Jul 2008 08:00:00 UT</pubDate>
      <category>Valpak</category>
      <link>http://www.marketingservicestalk.com/news/vap/vap100.html</link>
    </item>
    <item>
      <title>WPN creates New Tricks campaign for PDSA</title>
      <description>Brand reaction agency Watson Phillips Norman (WPN) is launching a new TV campaign this week for veterinary charity PDSA.</description>
      <pubDate>Fri, 18 Jul 2008 08:00:00 UT</pubDate>
      <category>Watson Phillips Norman</category>
      <link>http://www.marketingservicestalk.com/news/was/was116.html</link>
    </item>
    <item>
      <title>Notebook maker chooses pop-up cubes</title>
      <description>To promote a lightweight notebook computer, agency Gilroy Corporate Communications selected a pop-up cube from Whitney Woods that comes in its own compact, custom-printed mailing pack.</description>
      <pubDate>Fri, 18 Jul 2008 08:00:00 UT</pubDate>
      <category>Whitney Woods</category>
      <link>http://www.marketingservicestalk.com/news/whn/whn104.html</link>
    </item>
    <item>
      <title>Norwich Union launches integrated push</title>
      <description>Norwich Union is running an integrated multimedia campaign to promote the benefits of equity release as a life enabler for the over-55s.</description>
      <pubDate>Thu, 17 Jul 2008 08:00:00 UT</pubDate>
      <category>TDA</category>
      <link>http://www.marketingservicestalk.com/news/tda/tda113.html</link>
    </item>
    <item>
      <title>PandO Cruises appoints Entire</title>
      <description>PandO Cruises has appointed Entire to roll out an autumn acquisition campaign following an unprecedented response to a test launch which incorporated online and offline activity.</description>
      <pubDate>Tue, 15 Jul 2008 08:00:00 UT</pubDate>
      <category>Entire</category>
      <link>http://www.marketingservicestalk.com/news/eni/eni106.html</link>
    </item>
    <item>
      <title>TILT proves offline ads drive online traffic</title>
      <description>Collaborative publisher and door-drop agency TILT has created its own insurance broker brand, QuoteGenie, as a placebo for an innovative research project.</description>
      <pubDate>Fri, 11 Jul 2008 08:00:00 UT</pubDate>
      <category>TILT</category>
      <link>http://www.marketingservicestalk.com/news/til/til104.html</link>
    </item>
    <item>
      <title>CMW creates campaign for NatWest Pro40</title>
      <description>CMW has created a hard-hitting campaign to promote the NatWest Pro40 cricket matches at the Brit Oval ground in London.</description>
      <pubDate>Fri, 11 Jul 2008 08:00:00 UT</pubDate>
      <category>Clark McKay and Walpole</category>
      <link>http://www.marketingservicestalk.com/news/clr/clr120.html</link>
    </item>
    <item>
      <title>Howse Jackson offers Ultimate Mail Order database</title>
      <description>Data and affinity marketing specialist Howse Jackson Marketing is launching the ultimate mail order database aimed specifically at assisting data and list planners in their planning and buying.</description>
      <pubDate>Fri, 11 Jul 2008 08:00:00 UT</pubDate>
      <category>Howse Jackson Marketing</category>
      <link>http://www.marketingservicestalk.com/news/hos/hos115.html</link>
    </item>
    <item>
      <title>Guide Dogs focuses on heroism in cash appeal</title>
      <description>The Guide Dogs for the Blind Association is running a tailored direct marketing campaign that showcases the remarkable actions of a guide dog during the 7 July 2005 bombings in London.</description>
      <pubDate>Tue, 08 Jul 2008 08:00:00 UT</pubDate>
      <category>TDA</category>
      <link>http://www.marketingservicestalk.com/news/tda/tda112.html</link>
    </item>
    <item>
      <title>Honda revolutionises the test drive</title>
      <description>Relationship marketing agency HSandP has produced a campaign for long-standing client Honda designed to entice couples, families, company car buyers and first-time buyers to experience Honda cars.</description>
      <pubDate>Thu, 03 Jul 2008 08:00:00 UT</pubDate>
      <category>Hicklin Slade and Partners</category>
      <link>http://www.marketingservicestalk.com/news/hic/hic104.html</link>
    </item>
    <item>
      <title>Iceland in CRM drive to keep customers warm</title>
      <description>Iceland has appointed The Black Hole, following a strategic pitch, to evolve its integrated CRM strategy, building customer loyalty.</description>
      <pubDate>Wed, 02 Jul 2008 08:00:00 UT</pubDate>
      <category>Black Hole</category>
      <link>http://www.marketingservicestalk.com/news/thb/thb111.html</link>
    </item>
    <item>
      <title>William Hill picks The Black Hole</title>
      <description>William Hill has appointed The Black Hole to its below-the-line roster.</description>
      <pubDate>Mon, 30 Jun 2008 08:00:00 UT</pubDate>
      <category>Black Hole</category>
      <link>http://www.marketingservicestalk.com/news/thb/thb110.html</link>
    </item>
    <item>
      <title>Howse Jackson Marketing launches new list</title>
      <description>Leading data and affinity marketing specialist Howse Jackson Marketing is launching a brand new list of 50,000 mail-order buyers.</description>
      <pubDate>Mon, 30 Jun 2008 08:00:00 UT</pubDate>
      <category>Howse Jackson Marketing</category>
      <link>http://www.marketingservicestalk.com/news/hos/hos114.html</link>
    </item>
    <item>
      <title>Walledge aims to unseat DM's bete noir</title>
      <description>Direct marketing agency Walledge Associates has sent out a test mailing on behalf of Jason Sugarman, the Conservative candidate standing against Norman Baker MP, bete noir of the DM industry.</description>
      <pubDate>Thu, 26 Jun 2008 08:00:00 UT</pubDate>
      <category>Walledge Associates</category>
      <link>http://www.marketingservicestalk.com/news/wad/wad100.html</link>
    </item>
    <item>
      <title>Howse Jackson launches Magnopulse list</title>
      <description>Data and affinity marketing specialist Howse Jackson Marketing has been appointed by Magnopulse to bring to market its opt-in list of mail-order buyers for the very first time.</description>
      <pubDate>Tue, 24 Jun 2008 08:00:00 UT</pubDate>
      <category>Howse Jackson Marketing</category>
      <link>http://www.marketingservicestalk.com/news/hos/hos113.html</link>
    </item>
    <item>
      <title>Howse Jackson unveils free online sample catalogue</title>
      <description>Leading data, affinity and digital marketing specialist Howse Jackson Marketing has launched a free online catalogue sample with immediate effect.</description>
      <pubDate>Wed, 18 Jun 2008 08:00:00 UT</pubDate>
      <category>Howse Jackson Marketing</category>
      <link>http://www.marketingservicestalk.com/news/hos/hos112.html</link>
    </item>
    <item>
      <title>WPN creates new RIAS TV campaign</title>
      <description>Brand response specialist Watson Phillips Norman has created a new DRTV campaign entitled "Better With Age" for client RIAS.</description>
      <pubDate>Mon, 16 Jun 2008 08:00:00 UT</pubDate>
      <category>Watson Phillips Norman</category>
      <link>http://www.marketingservicestalk.com/news/was/was115.html</link>
    </item>
    <item>
      <title>Project Saros takes off </title>
      <description>Project Saros is one of the most important programmes that database marketing company Eclipse Marketing has run in recent years.</description>
      <pubDate>Fri, 13 Jun 2008 08:00:00 UT</pubDate>
      <category>Eclipse Marketing</category>
      <link>http://www.marketingservicestalk.com/news/ecl/ecl108.html</link>
    </item>
    <item>
      <title>Reader's Digest offers prize draw responders list</title>
      <description>Leading data and affinity marketing specialist Howse Jackson Marketing is promoting the Reader's Digest prize draw responders list with immediate effect.</description>
      <pubDate>Mon, 09 Jun 2008 08:00:00 UT</pubDate>
      <category>Howse Jackson Marketing</category>
      <link>http://www.marketingservicestalk.com/news/hos/hos111.html</link>
    </item>
    <item>
      <title>National Trust highlights value of legacies</title>
      <description>The National Trust is inviting long-standing members to become part of the charity's fabric by pledging a gift in their will.</description>
      <pubDate>Wed, 04 Jun 2008 08:00:00 UT</pubDate>
      <category>TDA</category>
      <link>http://www.marketingservicestalk.com/news/tda/tda110.html</link>
    </item>
    <item>
      <title>Entire to launch charity work for Sustrans</title>
      <description>Sustrans, the UK's leading sustainable transport charity, has appointed Entire to develop an insert campaign to increase awareness and drive donations.</description>
      <pubDate>Wed, 04 Jun 2008 08:00:00 UT</pubDate>
      <category>Entire</category>
      <link>http://www.marketingservicestalk.com/news/eni/eni105.html</link>
    </item>
    <item>
      <title>HSandP launches consultancy data.HSandP</title>
      <description>HSandP (formerly Hicklin Slade and Partners) has announced the launch of a dedicated consultancy, data.HSandP, to focus on data for digital.</description>
      <pubDate>Tue, 03 Jun 2008 08:00:00 UT</pubDate>
      <category>Hicklin Slade and Partners</category>
      <link>http://www.marketingservicestalk.com/news/hic/hic103.html</link>
    </item>
    <item>
      <title>National Trust launches Roman Britain appeal</title>
      <description>The National Trust is launching a direct mail fundraising appeal to preserve iconic Roman sites in urgent need of conservation and repair and fund new archaeological investigations.</description>
      <pubDate>Tue, 03 Jun 2008 08:00:00 UT</pubDate>
      <category>DMS</category>
      <link>http://www.marketingservicestalk.com/news/dms/dms103.html</link>
    </item>
    <item>
      <title>CMW hits home the hard facts</title>
      <description>CMW has created a sponsorship campaign for Surrey County Cricket Club, owners of the Brit Oval ground in central London.</description>
      <pubDate>Mon, 02 Jun 2008 08:00:00 UT</pubDate>
      <category>Clark McKay and Walpole</category>
      <link>http://www.marketingservicestalk.com/news/clr/clr119.html</link>
    </item>
    <item>
      <title>Reader's Digest's lapsed list available</title>
      <description>Data and affinity marketing specialist, Howse Jackson Marketing, is promoting the Reader's Digest lapsed subscriber list exclusively with immediate effect.</description>
      <pubDate>Wed, 28 May 2008 08:00:00 UT</pubDate>
      <category>Howse Jackson Marketing</category>
      <link>http://www.marketingservicestalk.com/news/hos/hos110.html</link>
    </item>
    <item>
      <title>Howse Jackson promotes Young Family list</title>
      <description>Data and affinity specialist Howse Jackson Marketing is promoting its Young Family list file exclusively with immediate effect.</description>
      <pubDate>Tue, 20 May 2008 08:00:00 UT</pubDate>
      <category>Howse Jackson Marketing</category>
      <link>http://www.marketingservicestalk.com/news/hos/hos109.html</link>
    </item>
    <item>
      <title>Alliance and Leicester starts direct drive</title>
      <description>Alliance and Leicester Commercial Bank is encouraging established businesses, turning over up to GBP1 million a year, to switch to its Free Business Current Account with a direct marketing campaign.</description>
      <pubDate>Thu, 15 May 2008 08:00:00 UT</pubDate>
      <category>TDA</category>
      <link>http://www.marketingservicestalk.com/news/tda/tda109.html</link>
    </item>
    <item>
      <title>Pipex hires bright for B2B campaign</title>
      <description>Independent marketing agency bright has been hired by Pipex to run a B2B campaign for its broadband service targeting the SME/small business market.</description>
      <pubDate>Fri, 09 May 2008 08:00:00 UT</pubDate>
      <category>bright</category>
      <link>http://www.marketingservicestalk.com/news/brh/brh104.html</link>
    </item>
    <item>
      <title>UK Affiliate Email Database holds 20m records</title>
      <description>Leading data and affinity marketing specialist, Howse Jackson Marketing, has been appointed to bring to market the UK Affiliate Email Database.</description>
      <pubDate>Fri, 09 May 2008 08:00:00 UT</pubDate>
      <category>Howse Jackson Marketing</category>
      <link>http://www.marketingservicestalk.com/news/hos/hos108.html</link>
    </item>
    <item>
      <title>Loyalty Practice targets financial services</title>
      <description>The Loyalty Practice is introducing a new offering to assist financial services brands in using the FSA's 'Treating Customers Fairly' regulation to build customer relationships and drive loyalty.</description>
      <pubDate>Fri, 09 May 2008 08:00:00 UT</pubDate>
      <category>Hicklin Slade and Partners</category>
      <link>http://www.marketingservicestalk.com/news/hic/hic102.html</link>
    </item>
    <item>
      <title>CM creates launch campaign for Peugeot LCVs</title>
      <description>CMW has created a direct mail campaign to promote Peugeot's 'Professional' range of light commercial vehicles (LCVs) to small business drivers.</description>
      <pubDate>Tue, 06 May 2008 08:00:00 UT</pubDate>
      <category>Clark McKay and Walpole</category>
      <link>http://www.marketingservicestalk.com/news/clr/clr118.html</link>
    </item>
    <item>
      <title>AICR launched direct mail cancer test campaign</title>
      <description>The Association for International Cancer Research is launching a DM campaign to encourage donors to pressurise government to change NHS policy on prostate cancer testing.</description>
      <pubDate>Tue, 29 Apr 2008 08:00:00 UT</pubDate>
      <category>DMS</category>
      <link>http://www.marketingservicestalk.com/news/dms/dms101.html</link>
    </item>
    <item>
      <title>Oxfam calls on DMS to develop legacy marketing</title>
      <description>Oxfam has commissioned DMS to develop a new legacy programme aimed at delivering higher levels of engagement on legacy giving from the Baby Boomer generation.</description>
      <pubDate>Tue, 29 Apr 2008 08:00:00 UT</pubDate>
      <category>DMS</category>
      <link>http://www.marketingservicestalk.com/news/dms/dms102.html</link>
    </item>
    <item>
      <title>CMW to help launch new Lotus model</title>
      <description>CMW has been appointed by specialist sports car manufacturer Lotus to help launch their first completely new car in over a decade, the Eagle.</description>
      <pubDate>Mon, 28 Apr 2008 08:00:00 UT</pubDate>
      <category>Clark McKay and Walpole</category>
      <link>http://www.marketingservicestalk.com/news/clr/clr117.html</link>
    </item>
    <item>
      <title>John Watson gives 'guru' session for IDM </title>
      <description>John Watson, founder of brand response agency Watson Phillips Norman, is appearing on the bill of The Institute of Direct Marketing's high profile guru sessions at the IDMF.</description>
      <pubDate>Mon, 28 Apr 2008 08:00:00 UT</pubDate>
      <category>Watson Phillips Norman</category>
      <link>http://www.marketingservicestalk.com/news/was/was113.html</link>
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