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Direct marketing agencies
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John Watson gives 'guru' session for IDM
John Watson, founder of brand response agency Watson Phillips Norman, is appearing on the bill of The Institute of Direct Marketing's high profile guru sessions at the IDMF.
News from Watson Phillips Norman (28 April 2008)
What makes a great planner?
Technical background article Tod Norman, senior partner at Watson Phillips Norman, argues that great planners need to be dumb, lazy, uncreative and open to persuasion.
News from Watson Phillips Norman (21 April 2008)
Marketing to the over 50s
Technical background article Tod Norman, senior partner at Watson Phillips Norman, argues that there is no such thing as the "over 50s" market.
News from Watson Phillips Norman (16 April 2008)
Indicia Group acquires Entire
Indicia, the marketing services group run by former Wegener DM and Carlson Managing Director David Perkins, has announced the acquisition of direct marketing agency Entire.
News from Entire (10 April 2008)
Baby Boomer research helps charity fundraising
A report on Baby Boomer consumers produced by fundraising specialist DMS is urging charities not to ignore changes in the UK demographic make-up and to be prepared to overhaul fundraising.
News from DMS ( 1 April 2008)
Parkinson's Society in families direct drive
The Parkinson's Disease Society is launching a warm campaign encouraging donors to help raise additional funds to support friends and families of people with the condition.
News from TDA (27 March 2008)
National Trust appoints TDA to boost legacies
User application article The National Trust has selected direct-to-digital agency TDA to develop and execute an innovative new proposition encouraging members to remember the charity in their will.
News from TDA (26 March 2008)
DM industry needs your data now
Talking to colleagues and peers in the list industry, it's clear there is a dire need for sources of fresh data, writes Mark Jackson, Business Development Director at Howse Jackson Marketing. Brochure available
News from Howse Jackson Marketing (20 March 2008)
Why brands shouldn't talk like Daleks
Technical background article Don't play "brand bingo" with your product or service, argues Tod Norman, senior partner at Watson Phillips Norman.
News from Watson Phillips Norman (20 March 2008)
Animal Health Trust DM goes after new donors
The Animal Health Trust has announced a new era for its direct marketing activity, appointing Entire to a donor recruitment brief.
News from Entire (12 March 2008)
Eclipse Marketing wins FSA accreditation
Database marketing agency Eclipse Marketing has been awarded Financial Services Authority accreditation, following a six-month monitoring and assessment process.
News from Eclipse Marketing (10 March 2008)
Cats Protection formulates direct campaign
Cats Protection is contacting existing donors with the aim of eliciting additional support for older cats in the charity's care with a campaign developed by TDA.
News from TDA (10 March 2008)
Hicklin Slade launches Loyalty Practice
Relationship marketing agency Hicklin Slade and Partners has announced the launch of a new division - the Loyalty Practice.
News from Hicklin Slade and Partners (10 March 2008)
Is better CRM the answer in uncertain times?
Technical background article Karen Mapstone of Eclipse Marketing argues that effective marketing and CRM techniques can go a long way towards counteracting negative consumer perceptions.
News from Eclipse Marketing ( 7 March 2008)
CMW delivers Peugeot three-part DM campaign
Clark McKay and Walpole has created a three-phase strategic direct mail 'repurchase' campaign, on behalf of client Peugeot, as part of a long-term communications programme.
News from Clark McKay and Walpole ( 6 March 2008)
Harley-Davidson marketing moves up a gear
Eclipse Marketing handles Harley-Davidson's recall programme across Europe as well as wider customer care activities, such as database development, lead management and telemarketing.
News from Eclipse Marketing (28 February 2008)
British Gas Business picks TDA for GBP1.5m task
British Gas Business has selected direct-to-digital agency TDA to develop an integrated DM strategy to drive customers to its new online insurance aggregator, insurance-for-business.co.uk.
News from TDA (27 February 2008)
Cats Protection builds relations with adopters
Cat charity Cats Protection is taking proactive measures to build relationships with cat adopters and recruit new donors with the launch of a welcome pack.
News from TDA (25 February 2008)
Engine stokes direct expertise fire
Marketing and communications group Engine has acquired 100 per cent of leading independent UK direct marketing agency Partners Andrews Aldridge and its associate, Fuel Data Strategies.
News from Engine Group (15 February 2008)
Folio Society tasks Entire with DM acquisition
The Folio Society has appointed Entire to its DM acquisition programme that will see it partner with the Sunday Times Fine Books brand.
News from Entire (14 February 2008)
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