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Direct marketing agencies
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Camping club rebranding focuses on loyalty
One of the UK's oldest brands has put customer loyalty right at the heart of its being with a rebranding that encompasses the customer experience from the inside out.
News from Black Hole (11 February 2008)
Service improves direct mail effectiveness
The scourge of unwanted, unopened direct mail could be a thing of the past with the launch of Chooseyourmail.co.uk, a new online service. Brochure available
News from Howse Jackson Marketing ( 8 February 2008)
ZIP offers precise door-drop targeting
The Letterbox Consultancy has launched a new targeting and door-drop service called Zoom-In Precision.
News from Letterbox Consultancy ( 8 February 2008)
Black Hole delivers compelling DRTV for BUPA
Health and care organisation BUPA has tasked The Black Hole with creating and delivering a direct response advert to increase TV response rates.
News from Black Hole ( 8 February 2008)
Bright creates holiday campaign
This week sees the launch of the largest annual campaign run by Thomson al Fresco for luxury mobile home holidays in France, Italy, Spain, Portugal, Croatia and Holland.
News from bright ( 7 February 2008)
Howse Jackson launches mobile phone database
Leading data and affinity marketing specialist Howse Jackson Marketing has been appointed to bring to market the City Communications mobile phone database for the very first time. Brochure available
News from Howse Jackson Marketing ( 5 February 2008)
Inc Direct achieves ISO 14001 certification
Inc Direct, the cross-media communications specialist, has been certified compliant with ISO 14001 showing its effective and efficient management of environmental issues.
News from Inc Direct ( 1 February 2008)
Health and Safety Executive picks WPN for DM
DM specialist Watson Phillips Norman has been appointed by the Health and Safety Executive to handle its direct marketing activity, following a competitive pitch managed by the COI.
News from Watson Phillips Norman (25 January 2008)
Dsicmm Group acquires K2
Dsicmm Group has announced the acquisition of Manchester-based multimedia communications company K2 Group, which employs 300 staff and has revenues of over GBP30 million.
News from dsi CMM Ltd (25 January 2008)
WPN creates hard-hitting cancer campaign
Direct marketing specialist Watson Phillips Norman (WPN) has created a new DRTV campaign for Cancer Research UK, the leading funder of cancer research in this country.
News from Watson Phillips Norman (21 January 2008)
Rocket Science and e.emotion announce merger
UK data engineering company Rocket Science is merging with marketing solutions provider e.emotion to create a full-service direct marketing and data agency.
News from Rocket Science (17 January 2008)
Cats Protection launches prime-time TV campaign
Cats Protection is testing an emotive campaign on digital and terrestrial TV to raise its profile and lift response from a wider audience.
News from TDA (14 January 2008)
A revolution in the classroom
UK schools are drawing lessons from the worlds of children's television, the internet and computer games, in order to compete for pupils' attention.
News from Eclipse Marketing ( 9 January 2008)
TILT launches celebrity partnership
Racing driver and UK TV personality Vicki Butler-Henderson has signed a deal with leading direct marketing agency TILT to front the 2008 issues of its consumer publication asrecommended.
News from TILT ( 9 January 2008)
Ancestry.co.uk turns to direct response press ads
Online family and social history website Ancestry.co.uk is using direct response press advertising to encourage more people to buy its product and increase its customer database.
News from bright ( 9 January 2008)
JDA wins KCOM advertising and media account
The contact centres and directory publishing arm of UK communications provider KCOM Group has awarded its advertising and media planning account to Leeds-based creative agency The JDA Group.
News from JDA ( 8 January 2008)
Next generation VOIP offers exciting prospects
The successful installation of a new contact centre telephony system has enabled Eclipse Marketing to increase the range, reliability and quality of its service delivery.
News from Eclipse Marketing ( 8 January 2008)
Hercules DM achieves FSC certification
One of the UK's most progressive DM agencies has become one of the first agencies in the industry to achieve Forest Stewardship Council Chain of Custody Certification.
News from Hercules Direct Marketing (19 December 2007)
WPN finds fresh voice for ActionAid DRTV push
Leading direct marketing specialist Watson Phillips Norman (WPN) has created a DRTV campaign for client ActionAid.
News from Watson Phillips Norman (13 December 2007)
WPN produces DRTV ad for Care International
Leading direct marketing specialist Watson Phillips Norman (WPN) has produced a DRTV commercial for Care International.
News from Watson Phillips Norman (12 December 2007)
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