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Direct marketing agencies
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Honda revolutionises the test drive
Relationship marketing agency HSandP has produced a campaign for long-standing client Honda designed to entice couples, families, company car buyers and first-time buyers to experience Honda cars.
News from Hicklin Slade and Partners ( 3 July 2008)
Iceland in CRM drive to keep customers warm
Iceland has appointed The Black Hole, following a strategic pitch, to evolve its integrated CRM strategy, building customer loyalty.
News from Black Hole ( 2 July 2008)
William Hill picks The Black Hole
William Hill has appointed The Black Hole to its below-the-line roster.
News from Black Hole (30 June 2008)
Howse Jackson Marketing launches new list
Leading data and affinity marketing specialist Howse Jackson Marketing is launching a brand new list of 50,000 mail-order buyers. Brochure available
News from Howse Jackson Marketing (30 June 2008)
Walledge aims to unseat DM's bete noir
Direct marketing agency Walledge Associates has sent out a test mailing on behalf of Jason Sugarman, the Conservative candidate standing against Norman Baker MP, bete noir of the DM industry.
News from Walledge Associates (26 June 2008)
Howse Jackson launches Magnopulse list
Data and affinity marketing specialist Howse Jackson Marketing has been appointed by Magnopulse to bring to market its opt-in list of mail-order buyers for the very first time. Brochure available
News from Howse Jackson Marketing (24 June 2008)
Howse Jackson unveils free online sample catalogue
Leading data, affinity and digital marketing specialist Howse Jackson Marketing has launched a free online catalogue sample with immediate effect. Brochure available
News from Howse Jackson Marketing (18 June 2008)
WPN creates new RIAS TV campaign
Brand response specialist Watson Phillips Norman has created a new DRTV campaign entitled "Better With Age" for client RIAS.
News from Watson Phillips Norman (16 June 2008)
Project Saros takes off
Project Saros is one of the most important programmes that database marketing company Eclipse Marketing has run in recent years.
News from Eclipse Marketing (13 June 2008)
Reader's Digest offers prize draw responders list
Leading data and affinity marketing specialist Howse Jackson Marketing is promoting the Reader's Digest prize draw responders list with immediate effect. Brochure available
News from Howse Jackson Marketing ( 9 June 2008)
National Trust highlights value of legacies
User application article The National Trust is inviting long-standing members to become part of the charity's fabric by pledging a gift in their will.
News from TDA ( 4 June 2008)
Entire to launch charity work for Sustrans
Sustrans, the UK's leading sustainable transport charity, has appointed Entire to develop an insert campaign to increase awareness and drive donations.
News from Entire ( 4 June 2008)
HSandP launches consultancy data.HSandP
HSandP (formerly Hicklin Slade and Partners) has announced the launch of a dedicated consultancy, data.HSandP, to focus on data for digital.
News from Hicklin Slade and Partners ( 3 June 2008)
National Trust launches Roman Britain appeal
The National Trust is launching a direct mail fundraising appeal to preserve iconic Roman sites in urgent need of conservation and repair and fund new archaeological investigations.
News from DMS ( 3 June 2008)
CMW hits home the hard facts
CMW has created a sponsorship campaign for Surrey County Cricket Club, owners of the Brit Oval ground in central London.
News from Clark McKay and Walpole ( 2 June 2008)
Reader's Digest's lapsed list available
Data and affinity marketing specialist, Howse Jackson Marketing, is promoting the Reader's Digest lapsed subscriber list exclusively with immediate effect. Brochure available
News from Howse Jackson Marketing (28 May 2008)
Howse Jackson promotes Young Family list
Data and affinity specialist Howse Jackson Marketing is promoting its Young Family list file exclusively with immediate effect. Brochure available
News from Howse Jackson Marketing (20 May 2008)
Alliance and Leicester starts direct drive
Alliance and Leicester Commercial Bank is encouraging established businesses, turning over up to GBP1 million a year, to switch to its Free Business Current Account with a direct marketing campaign.
News from TDA (15 May 2008)
Pipex hires bright for B2B campaign
Independent marketing agency bright has been hired by Pipex to run a B2B campaign for its broadband service targeting the SME/small business market.
News from bright ( 9 May 2008)
UK Affiliate Email Database holds 20m records
Leading data and affinity marketing specialist, Howse Jackson Marketing, has been appointed to bring to market the UK Affiliate Email Database. Brochure available
News from Howse Jackson Marketing ( 9 May 2008)
Loyalty Practice targets financial services
The Loyalty Practice is introducing a new offering to assist financial services brands in using the FSA's 'Treating Customers Fairly' regulation to build customer relationships and drive loyalty.
News from Hicklin Slade and Partners ( 9 May 2008)
CM creates launch campaign for Peugeot LCVs
User application article CMW has created a direct mail campaign to promote Peugeot's 'Professional' range of light commercial vehicles (LCVs) to small business drivers.
News from Clark McKay and Walpole ( 6 May 2008)
AICR launched direct mail cancer test campaign
The Association for International Cancer Research is launching a DM campaign to encourage donors to pressurise government to change NHS policy on prostate cancer testing.
News from DMS (29 April 2008)
Oxfam calls on DMS to develop legacy marketing
Oxfam has commissioned DMS to develop a new legacy programme aimed at delivering higher levels of engagement on legacy giving from the Baby Boomer generation.
News from DMS (29 April 2008)
CMW to help launch new Lotus model
CMW has been appointed by specialist sports car manufacturer Lotus to help launch their first completely new car in over a decade, the Eagle.
News from Clark McKay and Walpole (28 April 2008)
John Watson gives 'guru' session for IDM
John Watson, founder of brand response agency Watson Phillips Norman, is appearing on the bill of The Institute of Direct Marketing's high profile guru sessions at the IDMF.
News from Watson Phillips Norman (28 April 2008)
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