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    <title>Direct marketing agencies latest news on Marketingweek Marketplace</title>
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    <description>Direct marketing agencies latest news on Marketingweek Marketplace</description>
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    <copyright>Copyright (C)2010 Pro-Talk Ltd. All rights reserved.</copyright>
    <pubDate>Tue, 16 Mar 2010 08:00:00 UT</pubDate>
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      <title>DMS creates DM campaign for Cats Protection</title>
      <description>DMS has launched a direct mail campaign for Cats Protection to support the plight of the older cats in the charity's care.</description>
      <pubDate>Tue, 16 Mar 2010 08:00:00 UT</pubDate>
      <category>DMS</category>
      <link>http://www.marketingservicestalk.com/news/dms/dms112.html</link>
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      <title>Jacada Advisor simplifies desktop applications</title>
      <description>Jacada has launched Jacada Advisor, a product designed to help results-driven customer service organisations seeking to improve the usability and user-efficiency of key applications.</description>
      <pubDate>Fri, 12 Mar 2010 08:00:00 UT</pubDate>
      <category>Jacada</category>
      <link>http://www.marketingservicestalk.com/news/jaa/jaa106.html</link>
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      <title>DMS creates direct mail pack for National Trust</title>
      <description>DMS has been appointed by the National Trust to create a direct mail campaign in support of the charity's recent rebrand and ongoing strategy to encourage additional donations from members.</description>
      <pubDate>Wed, 10 Mar 2010 08:00:00 UT</pubDate>
      <category>DMS</category>
      <link>http://www.marketingservicestalk.com/news/dms/dms111.html</link>
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      <title>TDA marketing campaign urges Guide Dogs donations</title>
      <description>TDA has devised a direct marketing campaign for Guide Dogs, aimed at the charity's supporter base, requesting cash donations to support blind and partially sighted people aged 17 and under.</description>
      <pubDate>Tue, 09 Mar 2010 08:00:00 UT</pubDate>
      <category>TDA</category>
      <link>http://www.marketingservicestalk.com/news/tda/tda124.html</link>
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      <title>Royal Mail Insight Tool improves ad targeting</title>
      <description>Royal Mail has licensed data from Ebay and launched the Insight Tool, an initiative that aims to help UK advertisers improve their targeting to the postcode areas most likely to buy their products.</description>
      <pubDate>Fri, 05 Mar 2010 08:00:00 UT</pubDate>
      <category>Royal Mail</category>
      <link>http://www.marketingservicestalk.com/news/roy/roy133.html</link>
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      <title>Convenient and cost-effective shipping overseas</title>
      <description>The Shipping Department (TSD) has been set up, according to the company, to make shipping consignments overseas easier and more cost-effective.</description>
      <pubDate>Tue, 02 Mar 2010 08:00:00 UT</pubDate>
      <category>The Shipping Department</category>
      <link>http://www.marketingservicestalk.com/news/wto/wto100.html</link>
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      <title>Catalogues play a key role in purchase decisions</title>
      <description>Research by Royal Mail has revealed that almost two-thirds of consumers consult a catalogue before buying products and services - an increase of nine per cent compared with last year.</description>
      <pubDate>Tue, 23 Feb 2010 08:00:00 UT</pubDate>
      <category>Royal Mail</category>
      <link>http://www.marketingservicestalk.com/news/roy/roy132.html</link>
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      <title>Great Guns founder to speak at ICS Conference</title>
      <description>Liz Jackson, founder of Great Guns Marketing, is to present at the Institute of Customer Service (ICS) Conference on 24 March 2010 at the Brewery, London.</description>
      <pubDate>Thu, 11 Feb 2010 08:00:00 UT</pubDate>
      <category>Great Guns Marketing</category>
      <link>http://www.marketingservicestalk.com/news/grt/grt102.html</link>
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      <title>Compact directory to boost value for advertisers</title>
      <description>Yell has announced that Yellow Pages directories are to be published in a smaller, more compact size than their traditional A4 format in response to research.</description>
      <pubDate>Thu, 11 Feb 2010 08:00:00 UT</pubDate>
      <category>Yell</category>
      <link>http://www.marketingservicestalk.com/news/yel/yel106.html</link>
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      <title>GMC announces speakers for Xplor conference</title>
      <description>GMC Software Technology has announced its speaker line-up at Xplor's Global Conference and Vendor Forum on 17-19 March 2010 in Tampa Bay, Florida.</description>
      <pubDate>Wed, 03 Feb 2010 08:00:00 UT</pubDate>
      <category>GMC Software Technology</category>
      <link>http://www.marketingservicestalk.com/news/gso/gso123.html</link>
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      <title>Royal Mail launches Strategic Mailing Partnership</title>
      <description>Royal Mail has announced the creation of a Strategic Mailing Partnership to drive developments and shape the future of the mailing house industry.</description>
      <pubDate>Thu, 28 Jan 2010 08:00:00 UT</pubDate>
      <category>Royal Mail</category>
      <link>http://www.marketingservicestalk.com/news/roy/roy131.html</link>
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      <title>Event promotes PAS 2020 DM standard</title>
      <description>BSI is to host a free event focused on the PAS 2020 Direct Marketing (DM) Environmental Performance assessment and certification scheme.</description>
      <pubDate>Thu, 28 Jan 2010 08:00:00 UT</pubDate>
      <category>BSI</category>
      <link>http://www.marketingservicestalk.com/news/bsi/bsi100.html</link>
    </item>
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      <title>Royal Mail publishes new PAF licences</title>
      <description>Royal Mail's Address Management Unit has published new Postcode Address File (PAS) licences, which will come into effect from 1 April 2010.</description>
      <pubDate>Mon, 18 Jan 2010 08:00:00 UT</pubDate>
      <category>Royal Mail</category>
      <link>http://www.marketingservicestalk.com/news/roy/roy130.html</link>
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      <title>Consumers recognise trigger mailings, study says</title>
      <description>GI Direct has released research on direct response marketing that suggests that the right trigger can open marketing opportunities.</description>
      <pubDate>Fri, 15 Jan 2010 08:00:00 UT</pubDate>
      <category>GI Direct</category>
      <link>http://www.marketingservicestalk.com/news/gid/gid104.html</link>
    </item>
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      <title>TDA direct mail campaign aims to save historic inn</title>
      <description>The National Trust has selected TDA to devise a campaign to help save the New Inn - an 18th century posting inn in Buckinghamshire - from collapse.</description>
      <pubDate>Wed, 06 Jan 2010 08:00:00 UT</pubDate>
      <category>TDA</category>
      <link>http://www.marketingservicestalk.com/news/tda/tda123.html</link>
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