Direct marketing agencies
(a sub category of Direct marketing)
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Direct marketing agencies
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Showing 176-200 of 303 articles
Making the most of online marketing
Companies must increase their online budgets and expand their activity to reach the millions of potential customers that regularly use the internet, argues Luke Pursey, UK MD of Clash-Media.
News from Clash-Media, Mar 25, 2008
DM industry needs your data now
Talking to colleagues and peers in the list industry, it's clear there is a dire need for sources of fresh data, writes Mark Jackson, Business Development Director at Howse Jackson Marketing.
News from Howse Jackson Marketing, Mar 20, 2008
Why brands shouldn't talk like Daleks
Don't play "brand bingo" with your product or service, argues Tod Norman, senior partner at Watson Phillips Norman.
News from Watson Phillips Norman, Mar 20, 2008
EuroContactPool unveils new services at IDMF
EuroContactPool brings a new vision and a raft of new services to this year's International Direct Marketing Fair following its integration into global business information provider PAR.
News from EuroContactPool, Mar 14, 2008
Information Arts enjoys a period of growth
B2B relationship marketing consultancy Information Arts has unveiled a wealth of business wins including Panasonic and PHS, and launched a new Information Arts Data Assets division
News from Information Arts, Mar 12, 2008
Animal Health Trust DM goes after new donors
The Animal Health Trust has announced a new era for its direct marketing activity, appointing Entire to a donor recruitment brief.
News from Entire, Mar 12, 2008
Eclipse Marketing wins FSA accreditation
Database marketing agency Eclipse Marketing has been awarded Financial Services Authority accreditation, following a six-month monitoring and assessment process.
News from Eclipse Marketing, Mar 10, 2008
Cats Protection formulates direct campaign
Cats Protection is contacting existing donors with the aim of eliciting additional support for older cats in the charity's care with a campaign developed by TDA.
News from TDA, Mar 10, 2008
Hicklin Slade launches Loyalty Practice
Relationship marketing agency Hicklin Slade and Partners has announced the launch of a new division - the Loyalty Practice.
News from Hicklin Slade and Partners, Mar 10, 2008
Is better CRM the answer in uncertain times?
Karen Mapstone of Eclipse Marketing argues that effective marketing and CRM techniques can go a long way towards counteracting negative consumer perceptions.
News from Eclipse Marketing, Mar 7, 2008
CMW delivers Peugeot three-part DM campaign
Clark McKay and Walpole has created a three-phase strategic direct mail 'repurchase' campaign, on behalf of client Peugeot, as part of a long-term communications programme.
News from Clark McKay and Walpole, Mar 6, 2008
PBMS ranks in Global Outsourcing 100
Pitney Bowes Management Services has been recognised as a premier provider of outsourcing services in the International Association of Outsourcing Professionals' Global Outsourcing 100 list.
News from Pitney Bowes, Mar 5, 2008
Harley-Davidson marketing moves up a gear
Eclipse Marketing handles Harley-Davidson's recall programme across Europe as well as wider customer care activities, such as database development, lead management and telemarketing.
News from Eclipse Marketing, Feb 28, 2008
Report values European 'transpromo' advertising
Over euro2.8 billion worth of advertising space on bills and statements lies unused in the major European economies of Germany, France, the UK, Italy and Spain, a new report reveals.
News from Pitney Bowes, Feb 27, 2008
British Gas Business picks TDA for GBP1.5m task
British Gas Business has selected direct-to-digital agency TDA to develop an integrated DM strategy to drive customers to its new online insurance aggregator, insurance-for-business.co.uk.
News from TDA, Feb 27, 2008
Cats Protection builds relations with adopters
Cat charity Cats Protection is taking proactive measures to build relationships with cat adopters and recruit new donors with the launch of a welcome pack.
News from TDA, Feb 25, 2008
Engine stokes direct expertise fire
Marketing and communications group Engine has acquired 100 per cent of leading independent UK direct marketing agency Partners Andrews Aldridge and its associate, Fuel Data Strategies.
News from Engine Group, Feb 15, 2008
Folio Society tasks Entire with DM acquisition
The Folio Society has appointed Entire to its DM acquisition programme that will see it partner with the Sunday Times Fine Books brand.
News from Entire, Feb 14, 2008
Black Hole and M and M Direct plan for success
Online fashion and sportswear retailer M and M Direct has appointed brand response agency The Black Hole to deliver effective planning of a multimillion-pound marketing budget.
News from Black Hole, Feb 12, 2008
Camping club rebranding focuses on loyalty
One of the UK's oldest brands has put customer loyalty right at the heart of its being with a rebranding that encompasses the customer experience from the inside out.
News from Black Hole, Feb 11, 2008
Service improves direct mail effectiveness
The scourge of unwanted, unopened direct mail could be a thing of the past with the launch of Chooseyourmail.co.uk, a new online service.
News from Howse Jackson Marketing, Feb 8, 2008
ZIP offers precise door-drop targeting
The Letterbox Consultancy has launched a new targeting and door-drop service called Zoom-In Precision.
News from Letterbox Consultancy, Feb 8, 2008
Black Hole delivers compelling DRTV for BUPA
Health and care organisation BUPA has tasked The Black Hole with creating and delivering a direct response advert to increase TV response rates.
News from Black Hole, Feb 8, 2008
Clash-Media adds Scandinavian sites as affiliates
Since online lead generation company Clash-Media's Scandinavian launch in June 2007, the company has added the widest range of Scandinavia's top web portals to its global Lead and Data Network.
News from Clash-Media, Feb 8, 2008
Bright creates holiday campaign
This week sees the launch of the largest annual campaign run by Thomson al Fresco for luxury mobile home holidays in France, Italy, Spain, Portugal, Croatia and Holland.
News from bright, Feb 7, 2008
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Direct marketing agencies
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Direct marketing agencies:
In this category, you will find articles and case studies from agencies specialising in direct marketing, including mailing insert design, direct mail targeting, mail packs, lead generation and more.
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