Welcome to our advertising information page.
This page summarises the options available to you for 2008. For the full background story, please see our 2008 Media Pack. If you have any further questions, or wish to discuss any of our advertising opportunities, please contact me at any time.
Tony Rand
Advertising Manager, Marketingservicestalk
tony.rand@pro-talk.com
Telephone +44 (0)1206 541687
Website Advertisements: a steady message, 24/7
Are you taking advantage of the thousands of potential customers browsing around our website today, and every day? Of course, you have your own press releases there for them to read. But these probably represent just a tiny fraction of the website. You know how much traffic even these send you. Now imagine what you'd get - instantly - by putting your message on hundreds more pages, with an advertisement, top and bottom. And yes, those pages, if available, could be those containing your competitors' news.
Your advertisement will be a huge 728 by 90 pixels in size, dominating the page, as you can see on any of our news pages. We can advise as to the current trends in what's working well, and you can change the adverts whenever you wish. Increasingly, a lower key design approach is getting better results. But you don't need a designer - take advantage of our free advertisement creation service: just brief us as to what you want, and we'll come up with the artwork. The advertisement can lead people through to your website with a click, or it can present readers with an enquiry form, to create sales enquiries directly.
Email newsletters: push out your message
The Marketingservicestalk Extra Newsletter is a familiar sight in inboxes worldwide. It is emailed out to thousands of readers - all requested - and consists of short advertising messages and nothing else. It really works. The sales enquiries will start arriving in your inbox within minutes. Our readers choose to receive these emails because they're uncomplicated and informative - and that's why there's nothing more effective.
We put a top limit of 100 words on each entry, to keep the newsletter effective, but around 50 words tends to get best results. That's all you need to supply us with. If you need it, all the support and advice we can offer in creating the text is right here for you. Include a 'call to action' and offer something, such as a catalogue, and results are almost guaranteed. As with the website advertisements, you can direct people to your website, or set it up so they can use our sales enquiry service. Email us now and ask to see the latest issue.
Pro-Talk's Sales Lead Service
Hundreds of the suppliers on the Pro-Talk websites make it easy for readers to request brochures and catalogues, by signing up for the Sales Lead Service. With this, they get special links on all their news stories, which readers can click to instantly send their contact details to the supplier. Click here for more details on subscribing to the sales enquiry service.
Download our Sales Lead Service flyer for an overview of our low-cost, great value service for converting web site visitors into name-and-address sales leads.
Our advertising packages
These combine website advertisements and Extra Newsletter entries, giving you the best of both.
The Standard Package
Your advertisement on a minimum of 200 pages across the website for a whole year (we do not rotate advertisements - you will be the fixed advertiser on those pages). Value £2,400
Your advertisement on all the press release pages from your company
Entries in six Extra Newsletters during the year, in months of your choice. Value £2,400
Your logo on the front page of our website - great branding and a valuable link. Not available separately
And a full subscription to our sales lead service (value £1300), giving you our renowned request information links on every one of your news releases on any Pro-Talk website,
and next to your news whenever you appear in our editorial newsletters.
Package cost: Just £300 a month for a 12-month booking (total £3,600 - save over 40% on individual items)
The Value Package
Website advertising as with the Standard Package, but on a reduced number of pages (100 minimum at all times) across the website for a whole year
Entries in three Extra Newsletters during the year
Your logo on the front page of our website
A full subscription to our sales lead service.
Cost: Just £200 a month for a 12-month booking (total £2,400 - save over 35% on individual items)
The Premier Branding Package
A complete Micro-Site page with full company profile, your latest news and contact details
Sales lead generating advertisements on the acknowledgement page presented on our website to enquirers to any product (You may also be interested in...)
A complete Standard Package (above): Website advertising on a minimum of 200 pages across the website for a whole year; entries in six Extra Newsletters during the year;
your logo on the front page of our website; and a full subscription to our sales lead service.
Cost: Just £500 a month for a 12-month booking (total £6,000 - most individual items not available separately
The Standard Package Plus
Website advertising on a minimum of 400 pages across the website for a whole year. Value £4,000
Your advertisement on all your press release pages
Entries in an Extra Newsletter every month for the year. Value £4,800
Your logo on the front page of our website
A full subscription to our sales lead service. Value £1,300
Cost: Just £500 a month for a 12-month booking (total £6,000 - save over 40% on individual items)
Marketingservicestalk Extra Newsletter Entries
Book an entry in any forthcoming Marketingservicestalk Extra Newsletter, and you will start to receive sales leads within minutes of publication. Genuine hot leads! All you need to provide is around 50 words of copy, and we will do the rest. Cost: £400 per insertion.
Targeted Display Advertising
You may wish to have your display banner advertisement featured on specific pages on the website. Pages can be booked by product classification, so your advertisement will appear against all news releases in a particular technology area. Just as with all our Package advertising options above, you will also get your advert on all of your own pages, and a logo on the Marketingservicestalk front page. Our Sales Lead Service across every Pro-Talk web site and newsletter where you may appear is included for the duration of the campaign. Pricing depends on the number of pages in the product category - rates are updated daily and are shown below.
* Please note there is a minimum monthly charge for Targeted Display Advertising, so categories marked with a * can only be booked in conjunction with others.
DESIGN AND PRINT
(Company pages for complete category) Your advertisement appears on the company pages (example) from 117 companies, such as Spencer Du Bois, Blue Marlin Brand Design, Research Studios, Sappi Europe, Premier Paper Group, Pemberton and Whitefoord, P22Type Foundry, Touchpoint, Pureprint Group, ego creative, and 107 others, plus the widely-visited category index page. Cost: £150 per month*
Design services
Your advertisement appears on all 181 press release pages to do with this subject, including all the pages listed here. Cost: £200 per month
Printers, paper and packaging
Your advertisement appears on all 82 press release pages to do with this subject, including all the pages listed here. Cost: £100 per month*
Illustrators, photo libraries
Your advertisement appears on all 15 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
Signage and graphics
(Please enquire about availability)
CUSTOMER PUBLISHING
(Company pages for complete category) Your advertisement appears on the company pages (example) from 8 companies, such as Summersault Communications, Cedar Communications, DS Air Publications , APA (Association of Publishing Agencies), Creative Direction Consultants, Grist, August Media, Royal Mail, plus the widely-visited category index page. Cost: £50 per month*
Customer publishing
Your advertisement appears on all 22 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
DIRECT MARKETING
(Company pages for complete category) Your advertisement appears on the company pages (example) from 102 companies, such as Fig Tree DM, Watson Phillips Norman, Clash-Media, Pitney Bowes, Capscan, Clark McKay and Walpole, TDA, Independent Direct Marketing, Royal Mail, Black Hole, and 92 others, plus the widely-visited category index page. Cost: £150 per month*
Database management, list services
Your advertisement appears on all 179 press release pages to do with this subject, including all the pages listed here. Cost: £200 per month
Direct marketing agencies
Your advertisement appears on all 89 press release pages to do with this subject, including all the pages listed here. Cost: £100 per month*
Directories
Your advertisement appears on all 13 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
Lifestyle data
(Please enquire about availability)
Postal and delivery services
Your advertisement appears on all 18 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
EXPERIENTIAL MARKETING
(Company pages for complete category) Your advertisement appears on the company pages (example) from 22 companies, such as BEcause Experiential Marketing, i2i Marketing, Sledge, RPM , Jack Morton Worldwide, Thomson Directories, iD, TAAP, Blackjack Promotions, Yell, and 12 others, plus the widely-visited category index page. Cost: £50 per month*
Experiential marketing
Your advertisement appears on all 62 press release pages to do with this subject, including all the pages listed here. Cost: £100 per month*
EVENTS, MEETINGS AND CONFERENCES
(Company pages for complete category) Your advertisement appears on the company pages (example) from 122 companies, such as Events Industry Alliance, Wyboston Lakes, Westminster Collection, Copestone Copywriters for Fastener Fair, Touchstone Exhibitions, MotivAction Group, Mirage Events, Royal Horticultural Halls and Conference Centre, Promotional Marketing Exhibition, PRG Europe, and 112 others, plus the widely-visited category index page. Cost: £150 per month*
Conferences, meetings, seminars
Your advertisement appears on all 38 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
Corporate entertaining
Your advertisement appears on all 18 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
Exhibitions
Your advertisement appears on all 62 press release pages to do with this subject, including all the pages listed here. Cost: £100 per month*
Presentation equipment, display stands
Your advertisement appears on all 17 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
Venues
Your advertisement appears on all 99 press release pages to do with this subject, including all the pages listed here. Cost: £100 per month*
Event production, video production
Your advertisement appears on all 22 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
Events
Your advertisement appears on all 17 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
Awards
(Please enquire about availability)
INCENTIVE TRAVEL, IMEX
(Company pages for complete category) Your advertisement appears on the company pages (example) from 8 companies, such as IMEX, Landround, P&MM, Treasure Trove Promotions, Lotus Group, Michael C Fina , Vale Hotel, Golf and Spa Resort, Maritz, plus the widely-visited category index page. Cost: £50 per month*
Incentive travel
Your advertisement appears on all 14 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
IMEX
Your advertisement appears on all 17 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
INTEGRATED MARKETING
(Company pages for complete category) Your advertisement appears on the company pages (example) from 63 companies, such as 141 Worldwide, Loewy, Space, Gyro International, Marketing Store, Liquid Communications, Intelligent Marketing, Creative Direction Consultants, Landround, Intermarketing and Communications, and 53 others, plus the widely-visited category index page. Cost: £100 per month*
Integrated marketing
Your advertisement appears on all 194 press release pages to do with this subject, including all the pages listed here. Cost: £200 per month
INTERNET, EMAIL, SEARCH, WEB DESIGN
(Company pages for complete category) Your advertisement appears on the company pages (example) from 247 companies, such as Twentysix (London and Leeds), Code Computerlove, Bigmouthmedia, buy.at, Omniture, Lyris UK, Fortune Cookie, YUDU Media, RedEye, Pod1, and 237 others, plus the widely-visited category index page. Cost: £250 per month
Affiliate marketing
Your advertisement appears on all 57 press release pages to do with this subject, including all the pages listed here. Cost: £100 per month*
Email marketing
Your advertisement appears on all 101 press release pages to do with this subject, including all the pages listed here. Cost: £150 per month*
Online advertising
Your advertisement appears on all 101 press release pages to do with this subject, including all the pages listed here. Cost: £150 per month*
Search marketing
Your advertisement appears on all 138 press release pages to do with this subject, including all the pages listed here. Cost: £150 per month*
Web design and development
Your advertisement appears on all 267 press release pages to do with this subject, including all the pages listed here. Cost: £300 per month
Web measurement, analytics
Your advertisement appears on all 44 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
Internet sponsorship
(Please enquire about availability)
IT FOR SALES AND MARKETING
(Company pages for complete category) Your advertisement appears on the company pages (example) from 67 companies, such as Sawfish Software, Panda Security, Alterian, Scala Broadcast Multimedia, Ring2, Interalia Communications, SAS, Nomad, Adept Scientific, OnePoint Surveys, and 57 others, plus the widely-visited category index page. Cost: £100 per month*
Business intelligence
Your advertisement appears on all 29 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
Marketing project management and workflow software
Your advertisement appears on all 13 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
CRM and contact management software
Your advertisement appears on all 35 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
Geographical information systems
(Please enquire about availability)
Payment processing
Your advertisement appears on all 17 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
Statistical analysis tools
(Please enquire about availability)
Survey reporting
Your advertisement appears on all 11 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
Tools for mobile sales forces
(Please enquire about availability)
MARKETING STRATEGY AND CONSULTANCY
(Company pages for complete category) Your advertisement appears on the company pages (example) from 87 companies, such as Kogan Page, Frost and Sullivan, Rowan Limited, Million Impossible, Applied Language Solutions, Clear Marketing Communications, Cavendish, Juniper Research, Napier Partnership, ContractStore.com, and 77 others, plus the widely-visited category index page. Cost: £100 per month*
Marketing strategy and consultancy
Your advertisement appears on all 188 press release pages to do with this subject, including all the pages listed here. Cost: £200 per month
MARKET RESEARCH
(Company pages for complete category) Your advertisement appears on the company pages (example) from 49 companies, such as Illuminas, Ciao Surveys/Greenfield Online, Millward Brown, TNS Global, GfK NOP, Nielsen Online, Confirmit, GMI (Global Market Insite), CCB fast.MAP, SPSS, and 39 others, plus the widely-visited category index page. Cost: £50 per month*
Market research
Your advertisement appears on all 122 press release pages to do with this subject, including all the pages listed here. Cost: £150 per month*
MEDIA
(Company pages for complete category) Your advertisement appears on the company pages (example) from 92 companies, such as Cheapflights (with Howzat media and dohop.com), w00t!media, fish4, MDM.TV, Utarget Networks, Audit Bureau of Circulations - ABC , Brightcove, YUDU Media, MJ Media, Holiday-Rentals.co.uk, and 82 others, plus the widely-visited category index page. Cost: £100 per month*
Media
Your advertisement appears on all 166 press release pages to do with this subject, including all the pages listed here. Cost: £200 per month
MOBILE MARKETING
(Company pages for complete category) Your advertisement appears on the company pages (example) from 36 companies, such as Mediaburst, Airwide Solutions , Relay Station, Dialogue Communications, Wapple.net, Bango, Tixmob, New Visions, Medio Systems , WIN, and 26 others, plus the widely-visited category index page. Cost: £50 per month*
Mobile advertising
Your advertisement appears on all 29 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
Mobile internet
Your advertisement appears on all 37 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
Mobile ticketing and vouchers
(Please enquire about availability)
SMS and MMS services
Your advertisement appears on all 41 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
OUTDOOR AND AMBIENT
(Company pages for complete category) Your advertisement appears on the company pages (example) from 12 companies, such as Cabvert Media, Event Marketing Solutions, Creative Concern, Taxi Promotions UK, Totally Dynamic, RPM , Stadium Seats, MagneCap, Merlin Inflatables, Surface View, and 2 others, plus the widely-visited category index page. Cost: £50 per month*
Outdoor and ambient
Your advertisement appears on all 26 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
PODCASTS
(Company pages for complete category) Your advertisement appears on the company pages (example) from 2 companies, such as Podcast Production, Audemos, plus the widely-visited category index page. Cost: £50 per month*
Podcasts
(Please enquire about availability)
PROMOTIONS AND INCENTIVES
(Company pages for complete category) Your advertisement appears on the company pages (example) from 97 companies, such as Licensing.biz, Cocktail Marketing, BPMA, Nomad, Firebrand Promotions, Virgin Experience Days, ID Data, Gift Voucher Shop, Arvato Loyalty Services, Tomato Source, and 87 others, plus the widely-visited category index page. Cost: £100 per month*
Partnership and affinity marketing
Your advertisement appears on all 29 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
Promotional marketing agencies
Your advertisement appears on all 23 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
Premiums and incentives, merchandise
Your advertisement appears on all 99 press release pages to do with this subject, including all the pages listed here. Cost: £100 per month*
BPMA membership news
Your advertisement appears on all 19 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
Smart cards
Your advertisement appears on all 25 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
Vouchers
Your advertisement appears on all 23 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
Licensing
Your advertisement appears on all 41 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
PUBLIC RELATIONS
(Company pages for complete category) Your advertisement appears on the company pages (example) from 61 companies, such as Trimedia, webitpr, Solcara, Purple Pilchard, Mulberry Marketing Communications, ID-Marketing, clownfish, David Gent Creative, AGM Publicity, Mushroom Marketing, and 51 others, plus the widely-visited category index page. Cost: £100 per month*
Public relations
Your advertisement appears on all 123 press release pages to do with this subject, including all the pages listed here. Cost: £150 per month*
RECRUITMENT SERVICES
(Company pages for complete category) Your advertisement appears on the company pages (example) from 23 companies, such as Jobshop UK, Solutions 4 Recruitment, Blue Skies , Ad Lib, MacRae Solutions, NKD Group, Broadbean Technology, Direct Recruitment, Devonshire, Major Players, and 13 others, plus the widely-visited category index page. Cost: £50 per month*
Recruitment services
Your advertisement appears on all 30 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
SPONSORSHIP
(Company pages for complete category) Your advertisement appears on the company pages (example) from 4 companies, such as Fast Track, Samaritans, 141 Worldwide, Munro Global, plus the widely-visited category index page. Cost: £50 per month*
Sponsorship
Your advertisement appears on all 18 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
SPORTS MARKETING
(Company pages for complete category) Your advertisement appears on the company pages (example) from 2 companies, such as Fast Track, Limelight Sports, plus the widely-visited category index page. Cost: £50 per month*
Sports marketing
Your advertisement appears on all 16 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
TELEMARKETING
(Company pages for complete category) Your advertisement appears on the company pages (example) from 25 companies, such as Listening Company, Navigator Customer Management, Ant Marketing, Telemarketing Company, Mediahawk, 1stop Telemarketing Services, ProtoCall One, Nivid Technology Solutions, Interalia Communications, GoResponse , and 15 others, plus the widely-visited category index page. Cost: £50 per month*
Telemarketing
Your advertisement appears on all 45 press release pages to do with this subject, including all the pages listed here. Cost: £50 per month*
TRAINING AND DEVELOPMENT
(Company pages for complete category) Your advertisement appears on the company pages (example) from 43 companies, such as University College Falmouth, Bluehat UK, Creative & Cultural Skills, Manchester Metropolitan University, NKD Group, Mekon Creatives, Chartered Institute of Marketing, Harlequin Solutions, CQM Learning, Walking Tall International, and 33 others, plus the widely-visited category index page. Cost: £50 per month*
Training and development
Your advertisement appears on all 66 press release pages to do with this subject, including all the pages listed here. Cost: £100 per month*
POINT OF PURCHASE, RETAIL DESIGN
(Company pages for complete category) Your advertisement appears on the company pages (example) from 56 companies, such as 3M United Kingdom, Live and Breathe, Remote Media | signagelive, Andromeda, gratterpalm, Pierhouse Business Solutions, HL Display (UK), Bezier, W&Co Design Solutions, Actinic, and 46 others, plus the widely-visited category index page. Cost: £100 per month*
Point of purchase, retail design
Your advertisement appears on all 150 press release pages to do with this subject, including all the pages listed here. Cost: £150 per month*
TRADE ASSOCIATIONS AND PROFESSIONAL BODIES
(Company pages for complete category) Your advertisement appears on the company pages (example) from 25 companies, such as Chartered Institute of Marketing, Direct Marketing Association, Institute of Direct Marketing, AEO, Shop and Display Equipment Association, APA (Association of Publishing Agencies), Va , PPA Marketing, SFEDI, Pro Carton, and 15 others, plus the widely-visited category index page. Cost: £50 per month*
Trade associations and professional bodies
Your advertisement appears on all 164 press release pages to do with this subject, including all the pages listed here. Cost: £200 per month
* Please note there is a minimum monthly charge for Targeted Display Advertising, so these categories can only be booked in conjunction with others.
And finally...
Remember, for the full background story, please download our 2008 Media Pack. If you have any further questions, or wish to discuss any of our advertising opportunities, please contact me at any time.
Tony Rand
Advertising Manager, Marketingservicestalk
tony.rand@pro-talk.com
Telephone +44 (0)1206 541687
