‘Web Analytics’
A Marketingservicestalk guide
Start with the news release
Marketers to focus on social media in 2010 from
Alterian, which we summarised at the time by saying "Alterian's annual survey has suggested that 66 per cent of marketing professionals are to invest in social media marketing over the next 12 months.".
Several months prior to that,
we featured the news release Redeye improves BVG's online conversions from
Redeye: "BVG has appointed Redeye to help improve online conversion and increase return-on-investment across the multi-channel retailer's online stores.".
In January 2010, we covered the news from Coull
- take a look at Coull and Buy.at launch video affiliate platform
which says: "Buy.at and Coull have launched Coull Activator, a video affiliate platform designed to increase the impact and value of online video.".
Take a look also at the news release from Improve Digital, Improve Digital launches mobile ad platform,
as well as Communicator aids Travelex e-mail management from Communicator Corp,
and Brightcove increases viewer engagement at Sky.it from Brightcove.
Latest stories...
Thomas Cook selects Site Intelligence analytics (November 2009)
Site Intelligence has been selected as the group-wide supplier of e-commerce analytics and business intelligence for Thomas Cook Group.
Communicator platform integrates business data (November 2009)
Communicator has launched an outbound customer email and mobile communication platform that integrates data from all business processes and channels.
GMC Analytics helps measure consumer preferences (November 2009)
GMC Software Technology has formed a subsidiary, GMC Analytics, to offer a blend of software and services to augment customer data with information about customer preferences.
LMN selects Smartfocus integrated marketing suite (November 2009)
Smartfocus has been chosen by Loyalty Management Netherlands (LMN) to deliver a fully integrated marketing solution to help shorten the time between campaign development and response management.
Insight Group launches CMS website bundle (October 2009)
Insight Group has launched a content-managed website bundle aimed at small businesses that want to manage their website content without paying hidden costs for updates or needing technical knowledge.
Mobile apps must offer useful information (October 2009)
Matt Ambrose for Buckingham Design Associates (BDA) has considered what brands need to know about marketing with mobile applications (apps).
Onesource adds context to web-traffic intelligence (October 2009)
Trovus and Onesource Information Services have joined forces to help companies make better and more immediate use of the actionable intelligence gained from website traffic.
Web analytics can boost business, report says (September 2009)
Site Intelligence has released a study that reveals that web analytics can boost business significantly but only if companies can stop themselves drowning in the vast amount of customer data.
Further reading
-
Web analytics can boost business, report says
Site Intelligence has released a study that reveals that web analytics can boost business significantly but only if companies can stop themselves drowning in the vast amount of customer data.
-
Getting the most from web analytics tools
Andrew Hood, managing director of Lynchpin, has explained how marketers can get the most from their web analytics tools.
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