‘Social Media’
A Marketingservicestalk guide
Start with the news release
Marketers to focus on social media in 2010 from
Alterian, which we summarised at the time by saying "Alterian's annual survey has suggested that 66 per cent of marketing professionals are to invest in social media marketing over the next 12 months.".
Several months prior to that,
we featured the news release Event has promotions and incentives focus from
Incentives & Promotional Marketing Live: "The Incentives and Promotional Marketing Live exhibition is set to be held on 21-22 September at the NEC in Birmingham. ".
In January 2010, we covered the news from Webcredible
- take a look at User experience is vital, website survey finds
which says: "Research by Webcredible has suggested that news and media company websites are the easiest-to-use websites, followed by travel sites and utility websites.".
Take a look also at the news release from PR Training Centre, Online PR workshop has social media focus,
as well as Persimmon selects Fuse8 for digital strategy from Fuse8,
and Myjobgroup appoints Umpf for national PR from Umpf.
Latest stories...
Bluman details video and projection capabilities (January 2010)
Bluman Associates has completed high-visibility campaign projects for Greenpeace and at the UN Climate Change Conference, utilising its expertise in video and projection services.
Haygarth campaign raises Pump Aid awareness (January 2010)
Haygarth has been appointed by Pump Aid to raise awareness of the charity as the sole beneficiary of the UK Live Earth Run for Water events taking place in April 2010.
Coull and Buy.at launch video affiliate platform (January 2010)
Buy.at and Coull have launched Coull Activator, a video affiliate platform designed to increase the impact and value of online video.
Confirmit Horizons rebrands My MTV research panel (January 2010)
Confirmit Horizons has been selected by Viacom Brand Solutions International, a division of MTV Networks International, to support the rebranding of the My MTV consumer research panel.
Platform manages performance-advertising activity (January 2010)
Impact Radius has unveiled its performance advertising platform, featuring online negotiation features and an open, centralised directory.
Leapfrogg LVG strategy includes social media (January 2010)
LVG has selected Leapfrogg as its digital marketing partner across the driving tuition provider's Red Driving School and Red Instructor Training brands.
Online sales get Christmas boost, research says (January 2010)
Edigital Research has released consumer insight research that suggests that online sales in Christmas 2009 were up by a quarter as more people surf for bargains.
Training course covers online PR strategy (January 2010)
New Venture Publishing has announced a day-long training course for PR professionals who want to develop an online PR strategy.
Further reading
-
Marketers to focus on social media in 2010
Alterian's annual survey has suggested that 66 per cent of marketing professionals are to invest in social media marketing over the next 12 months.
-
Online PR workshop has social media focus
The PR Training Centre (PRTC) has announced a one-day Online Digital PR workshop on 25 January 2010 in Covent Garden, London, which will focus on social media and social networking.
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