‘Mailing’
A Marketingservicestalk guide
Start with the news release
Online sales get Christmas boost, research says from
Edigital Research, which we summarised at the time by saying "Edigital Research has released consumer insight research that suggests that online sales in Christmas 2009 were up by a quarter as more people surf for bargains.".
Several months prior to that,
we featured the news release Redeye creates Facebook page for Interflora from
RedEye: "Redeye has created a Facebook business page for Interflora as part of the flower specialist's customer engagement strategy.".
In November 2009, we covered the news from Cruse Control
- take a look at Publish! database enables sales-lead management
which says: "Publish! v2.1 is Cruse Control's multi-user, multi-platform, Filemaker-Pro-based database for publishers.".
Take a look also at the news release from JaywingDMG, JaywingDMG evaluates direct marketing strategies,
as well as E-mail marketing requires collaborative approach from emedia,
and Mortascreen announces new data feed from Mortascreen.
Latest stories...
Mail inserts reach both young and old consumers (September 2009)
Research by Lloyd James has revealed that inserts in mail reach younger buyers as well as older consumers.
NCOA file added to Cygnus software (September 2009)
The Software Bureau has embedded the Royal Mail's National Change of Address (NCOA) file into its Cygnus data management software.
E-mail marketing decline is 'greatly exaggerated' (August 2009)
Emedia has taken an in-depth look into the future of e-mail as a marketing tool, and considered the threats that social media and marketer overuse pose to its continuing success.
Companies missing direct mail opportunities (August 2009)
Companies that fail to target 16-24-year-olds through the post could be missing out on valuable sales, according to Royal Mail.
Branded videos encourage conference attendance (August 2009)
Excelr8 has selected vMessage.net from 0141 Design to form a central part of its viral marketing activity before, during and after the Life Sucks - Pass It On conference on 3 October 2009.
Strongmail releases e-mail marketing guide (August 2009)
Strongmail has published a list of habits that businesses should adopt in their e-mail marketing strategies.
Haygarth creates teenage-focused campaign (June 2009)
Haygarth is taking contact lens specialist, Ciba Vision, to a new market with the launch of a teenage-focused marketing campaign.
Clear Prospects improves data accuracy (June 2009)
Royal Mail has unveiled Clear Prospects, an online tool designed to help small and medium-sized enterprises (SMEs) create business growth from their existing customer databases.
Further reading
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Consumers recognise trigger mailings, study says
GI Direct has released research on direct response marketing that suggests that the right trigger can open marketing opportunities.
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Deceased mailings can damage brand and revenue
A survey from Mortascreen has revealed that 87 per cent of consumers would cease trading with an organisation if they received a piece of direct mail addressed to a deceased family member.
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