‘E-Commerce’
A Marketingservicestalk guide
Start with the news release
User experience is vital, website survey finds from
Webcredible, which we summarised at the time by saying "Research by Webcredible has suggested that news and media company websites are the easiest-to-use websites, followed by travel sites and utility websites.".
Several months prior to that,
we featured the news release Online orders surge in 2009, says Coremetrics from
Coremetrics: "Coremetrics has suggested that consumer confidence is on the rise this Christmas with the value of the average order placed online surging 94 per cent compared with the same period last year.".
In December 2009, we covered the news from NSDesign
- take a look at NSDesign workshop has social media focus
which says: "NSDesign has announced that places are available for a workshop on social media, which will take place on 28 January 2010 at the Ayrshire Chamber of Commerce.".
Take a look also at the news release from Code Computerlove, E-commerce site offers made-to-measure curtains,
as well as Tagman helps Virgin manage its online campaigns from Tagman,
and Research predicts good Xmas for online retailers from Ebay Advertising.
Latest stories...
Bazaarvoice summit demonstrates customer influence (October 2009)
Bazaarvoice has announced that 235 UK brands met at the second annual Bazaarvoice Social Commerce Summit in London to hear how customer voice is driving the country's online shopping sector.
Insight Group launches CMS website bundle (October 2009)
Insight Group has launched a content-managed website bundle aimed at small businesses that want to manage their website content without paying hidden costs for updates or needing technical knowledge.
Reevoo ensures user-generated content is genuine (October 2009)
Reevoo has revealed that several consumer electronics brands will now only publish genuine customer reviews on their websites - both good and bad.
Shine provides e-commerce advice to Give brand (October 2009)
Shine Marketing has contributed to the online element of the Give project, the womenswear label recently launched by George Davies.
Yudu Smartcat keeps e-catalogues up-to-date (October 2009)
Yudu Media has launched Yudu Smartcat - an e-catalogue management system that is said to offer retailers a fast and accurate way of keeping digital catalogues up-to-date.
Pod1 tasked with Amanda Wakeley website overhaul (October 2009)
Pod1 has been appointed by women's wear brand Amanda Wakeley to redesign its website and build an e-commerce platform.
Marketers must avoid the e-mail 'creep factor' (August 2009)
Kara Trivunovic, senior director of strategic services at Strongmail Systems, explains how to be smart about using behavioural-based information to drive, segment and target e-mail marketing.
Print and mail channels driving web purchases (July 2009)
A consumer survey by Pitney Bowes has revealed that UK marketers need to combine offline marketing with e-commerce for best results.
Further reading
-
E-commerce site offers made-to-measure curtains
Hillarys, the made-to-measure blinds company, has launched an e-commerce curtain site.
-
Shine provides e-commerce advice to Give brand
Shine Marketing has contributed to the online element of the Give project, the womenswear label recently launched by George Davies.
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