‘Database’
A Marketingservicestalk guide
Start with the news release
Marketers to focus on social media in 2010 from
Alterian, which we summarised at the time by saying "Alterian's annual survey has suggested that 66 per cent of marketing professionals are to invest in social media marketing over the next 12 months.".
Several months prior to that,
we featured the news release LV= selects Smartfocus marketing technology from
Smartfocus: "Smartfocus has been selected by LV= (Liverpool Victoria) to streamline and simplify the financial institution's database marketing capability.".
In November 2009, we covered the news from gratterpalm
- take a look at Gratterpalm campaigns to drive Mypetstop awareness
which says: "Mypetstop has appointed Gratterpalm as its advertising agency following a four-way pitch.".
Take a look also at the news release from Market Location, Pinpoint Auto Sales offers bespoke fleet data,
as well as E-mail programme aims to increase customer loyalty from Database Group,
and Priam launches friendly URLs module for Appease from Priam Software.
Latest stories...
Fuse8 provides marketing for LCD TV manufacturer (November 2009)
LCD TV manufacturer Cello Electronics has appointed integrated digital marketing agency Fuse8 to handle its consumer and trade marketing account.
PAR joins with Spectron to market database (November 2009)
PAR has linked up with Spectron Business Solutions to market and sell its EuroContactPool database in Belgium.
Publish! database enables sales-lead management (November 2009)
Publish! v2.1 is Cruse Control's multi-user, multi-platform, Filemaker-Pro-based database for publishers.
LMN selects Smartfocus integrated marketing suite (November 2009)
Smartfocus has been chosen by Loyalty Management Netherlands (LMN) to deliver a fully integrated marketing solution to help shorten the time between campaign development and response management.
Equifax develops email append service (November 2009)
Equifax has developed an email append service, called Econnectappend, which offers accurate and verified email addresses to append to a client's customer portfolio.
KDB urges smart use of customer data (October 2009)
KDB has considered the importance of customer data smartly, especially during a period of financial uncertainty.
GFK database tracks consumer electronics sales (October 2009)
GFK Retail and Technology has launched Digital World, a service that uses a database of actual, real-time sales to track and analyse all technical consumer goods.
E-mail and SMS broadcasting enhances car campaign (October 2009)
Mitchell Group has utilised Relaystation's e-mail and SMS broadcasting services in its latest used-car marketing campaign, generating revenues of GBP1m in three days.
Further reading
-
Publish! database enables sales-lead management
Publish! v2.1 is Cruse Control's multi-user, multi-platform, Filemaker-Pro-based database for publishers.
-
PAR joins with Spectron to market database
PAR has linked up with Spectron Business Solutions to market and sell its EuroContactPool database in Belgium.
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