‘Data Capture’
A Marketingservicestalk guide
Start with the news release
Integrated research service is now online from
McCallum Layton, which we summarised at the time by saying "McCallum Layton has launched an online service that provides a fully integrated research and insight management solution.".
Several months prior to that,
we featured the news release Marketers to focus on social media in 2010 from
Alterian: "Alterian's annual survey has suggested that 66 per cent of marketing professionals are to invest in social media marketing over the next 12 months.".
In January 2010, we covered the news from Confirmit
- take a look at RC selects Confirmit market research platform
which says: "Confirmit has announced that RC - Research and Consulting has selected the Confirmit Horizons software-as-a-service (SaaS) market research platform.".
Take a look also at the news release from Redeye, Redeye improves BVG's online conversions,
as well as QPSMR software for market research and analysis from QPSMR,
and Royal Mail publishes new PAF licences from Royal Mail.
Latest stories...
Improve Digital launches mobile ad platform (January 2010)
Improve Digital is introducing an integrated mobile offering to enable publishers to maximise income from their mobile ad inventory.
Consumers recognise trigger mailings, study says (January 2010)
GI Direct has released research on direct response marketing that suggests that the right trigger can open marketing opportunities.
Consumers favour e-mail, survey reveals (January 2010)
Research by Fast.Map and the Direct Marketing Association (DMA) on consumer attitudes to marketing has suggested that e-mail is consumers' favourite direct marketing channel.
Confirmit Horizons rebrands My MTV research panel (January 2010)
Confirmit Horizons has been selected by Viacom Brand Solutions International, a division of MTV Networks International, to support the rebranding of the My MTV consumer research panel.
Online sales get Christmas boost, research says (January 2010)
Edigital Research has released consumer insight research that suggests that online sales in Christmas 2009 were up by a quarter as more people surf for bargains.
E-mail markers believe recession will continue (January 2010)
A survey by Silverpop has suggested that 88 per cent of e-mail marketers believe the recession will continue, while 75 per cent say it has hurt their business.
Youdb selects Alterian marketing technologies (January 2010)
Alterian's marketing technologies have been selected by Brazilian database marketing company Youdb to help drive effective campaigns for its clients.
Young still value print media, says NRS research (December 2009)
Research by the National Readership Survey (NRS) has suggested that young people who are more likely to consume new technology still value print editions of newspapers and magazines.
Further reading
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TAAP drives data capture at motor show
Exhibitors at this year's British International Motor Show will be equipped with TAAP's real-time mobile data capture technology to enable faster collection of information.
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TAAP eases fundraising data capture
TAAP (The Application Airtime Provider), working in conjunction with The League Against Cruel Sports, launched hand-held PDAs as a fundraising tool at the IoF Convention.
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